Overview

Company Summary

Wildfire promises its clients we will grow your business while lowering your blood pressure. We deliver on our promise by understanding how to use all of the tools in the marketing toolbox, and maybe more importantly when to leave some of the tools in the toolbox. Ultimately, we deliver Commerce Based Creative Solutions as innovative ideas and marketing solutions that result in business and brand growth. We’re a team of firestarters, firecrackers and everything pyromaniacal, known for firing up ideas that drive high-quality strategic and creative products for clients of all sizes, from Fortune 500 companies to local start-ups. Our approach is built on the following factors: 1. Our unique combination of big agency strategic expertise with the executional efficiency of a small shop. 2. Our proprietary Connective Intelligence Process, which focuses on creating more rewarding relationships that drive business between brands and consumers. 3. Our commitment to commerce-based creative - high-concept, high-quality creative dedicated to communicating the right message, to the right target audience, in the right tone of voice, at the right point of contact. 4. Our collaborative approach, which includes team members across all agency functions, cultivates an environment where everyone brings their individual talents and area of expertise to the table. 5. Our client integration model, which isn't exclusively about creating seamless marketing programs, but about connecting ourselves into our client's reality. We don't just look at the task at hand, but at a holistic picture of our client's business and the broader cultural context - allowing us to work as an extension of your team.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide:

Brad Bennett
Chief Firestarter/Founder/CEO
A graduate of UNC - Chapel Hill and Winston-Salem native, Brad began his career in not for profit and fundraising. After five years in this sector, he joined Long Haymes Carr (now Mullen) where he led new business efforts that resulted in nine new business wins in six months . Prior to his new business role, Brad worked on major accounts including Hanes, Champion, and RJR Reynolds' Winston and Camel brands.
He is the one that keeps us true to Wildfire's brand promise to deliver commerce-based creative that produces impressive business results all while lowering our clients' blood pressure. And, he adds his expertise to all of our clients' businesses---including Lowe's Home Improvement, BB&T, RY Reynolds, Hanesbrands and Nabisco. Today he and his wife Paula are the proud parents of two children, Abbie and Beau.

Katherine White
Chief Client Officer

Tory Gillett
Chief Strategy Officer

Anneli Grove
HR Manager

Anneli Grove
HR Manager

Anneli Grove
HR Manager

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Clients and Brands

Client & Brands	Start Date
Mondelez International	01-01-1990
Carolina West Wireless	01-01-2011
Lowes Foods	01-01-2013
Lowes Home Improvement	03-01-2005
Hershey	01-01-2006
Red Hat	01-01-2013
Dixie Classic Fair	01-01-2012
BB&T	06-01-2003
Hanes Brands	01-01-2004
R. J. Reynolds	01-01-2008

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	12
Billing > $1M and < $3M	3
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Brand Consulting	30
Design	15
Digital/Interactive | Website Development, Hosting, Monitoring	15
Advertising - General Market/ Traditional	15
Event Marketing	10
Direct Marketing	10
New Product Development	5

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Industry Experience

Apparel & Fashion | jewelry & accessories
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Financial services | credit cards
Education
Business Services & office products
Household Supplies
Food & Beverage | soft drinks
Technology | .com business
Non-profit, associations & public services
Technology | computer hardware & software
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Consumer Services
Tobacco
Financial services | investments
Public Relations
Apparel & Fashion | apparel
Retail
Restaurants
Media | other
Food & Beverage | food
Home Products | housewares
Government | economic development
Home Products | home furnishings
Telecommunications
Professional Services (accountants, consultants, lawyers)
Financial services | Banking - Consumer
Healthcare | medical products

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