Overview

Company Summary

At DDB, we believe that when people feel, they act—and when they act, brands grow. That’s the Emotional Advantage, and we use it to create intimacy at scale, unlock brand growth, and deliver ideas that move people, businesses, and culture forward. With 90+ offices in 40+ countries, we partner with some of the world’s most iconic brands, including MARS, McDonald’s, Molson Coors, Volkswagen, Amazon, Unilever, Disney, JetBlue, PlayStation, and the U.S. Army. As one of the world’s leading advertising and marketing networks, we blend creative excellence with strategic effectiveness to deliver measurable business results. Our work is consistently recognized among the best in the world: Global Network of the Year – Cannes Lions (2023, 2025) #1 Most Awarded Agency Network – 2024 Effie Global Best of the Best D&AD Network of the Year – 2021, 2022, 2023 Ranked Top 3 Global Network on WARC for 13 of the last 16 years Because we know decisions aren’t rational, we created the Feels Barometer, a proprietary system that measures and tracks how people feel to engineer work that sparks real emotional responses. By turning emotional advantage into business advantage, we help brands create more resonant, culturally relevant ideas - faster, smarter, and more effectively.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 201-500
Total Worldwide: 500+

Alex Lubar
Global CEO
Alex is DDB Worldwide’s Global CEO focused on growth, working closely with DDB’s global leadership team on advancing DDB’s global strategic plan. Prior to his elevation to Global CEO, Alex was most recently Global President and Chief Operating Officer, DDB Worldwide. Before that, he was with McCann where he held several regional leadership roles including President of McCann’s North America region, President of McCann Asia Pacific, and CEO of McCann London. Alex has also held leadership roles with agencies including Grey and BBH.

Alex was born and raised in London.

His father is American, his mother is French, his wife is Mexican and has three young children, Lucas, Dylan and Siena. He plays tennis with enthusiasm, periodically runs until injured, and is in constant search of snow in which to wipe out.

Chaka Sobhani
President & Global CCO
Chaka was recently appointed President & Global Chief Creative Officer of DDB Worldwide. She is a world-renowned creative talent having been named Campaign’s Creative Leader 2022, was featured in Campaign’s Top 10 Creative Leaders consistently for the past 5 years, and has also held a top spot on Adweek’s Creative 100 list. While in her previous role as CCO of Leo Burnett, she fueled several Agency of the Year awards and major creative accolades including being named Network of the Year at Clios, ADC, Dubai Lynx and Spikes. Chaka’s multiple award-winning campaigns include “Raise your Arches” and “Lights On” for McDonalds, “The Missing Chapter” for P&G, “One House” for Suncorp” and “Lost Class”.

Sobhani has also served as jury member and President numerous times at the world’s greatest awards shows including Cannes, D&AD, One Show, the Andy’s, Art Directors Club, Eurobest, Clios, LIA’s, the IPA, the Creative Circle and the British Arrows. Sobhani sits on the External Affairs Committee for the Design Museum, as well as on the board of D&AD, The One Show, the British Arrows, Creative Circle and Facebook EMEA Creative Council, Snapchat Global Creative Council and WARC Advisory Board.

Before joining DDB Worldwide and Leo Burnett, Chaka spent a number of years at the leading independent agency Mother and worked on large global brands including McDonalds, Coca Cola, Google, Kelloggs, Samsung, Boots, Skoda, Disney, AXA, Morrisons, Tui, Premier Inn, Sky, P&G, General Motors, Stella Artois, National Lottery, Agent Provocateur and Adidas.

Tomas Gonsorcik
Global CSO
Originally from Slovakia with London and NYC agency experience, Tomas has led strategy on global brands such as The Coca Cola Company, New Balance, The Ford Motor Company, Colgate-Palmolive and McDonald’s. Since joining the network in September 2022, Tomas has focused on codifying DDB’s strategic excellence into a universal language for the network’s global planning community with a focus on emotional advantage, creative impact and effectiveness.

Tomas has also initiated DDB’s partnership with Parley For The Oceans, becoming DDB’s sustainability spokesperson. He is a member of DDB’s Global Sustainability and AI Councils and is leading the ongoing development of proprietary strategic tools with DDB’s Global Strategic Council that are used to impact effective creativity that fuels client growth. Tomas is also the co-chair of the 4A’s Strategy Committee and sits on the WARC Global Effectiveness Council. He previously served as Chief Strategy Officer at VMLY&R.

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Clients and Brands

Client & Brands	Start Date
PEPSICO	01-01-2003
VOLKSWAGEN	01-01-1949
MCDONALD''S	01-01-1990
EXXONMOBIL	01-01-1964
MARS	01-01-2007
UNILEVER	01-01-1999
US Army	11-01-2018

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Other: 100%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Business-to-Business	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Health Care	10
Multicultural | Hispanic/Latino	5
Digital/Interactive | E-Commerce Solutions	5
Direct Marketing	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Mobile and Wireless	5
Marketing Data Analytics	2
Digital/Interactive | Search Engine Marketing	2
Multicultural | Black	1

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Industry Experience

Luxury & Imported products
Media | broadcasting
Healthcare | medical products
Media | other
Food & Beverage | soft drinks
Travel | automobile rental
Entertainment & Culture | motion pictures
Retail
Household Supplies
Financial services | investments
Consumer Services
Gasoline/Petroleum
Government | economic development
Food & Beverage | pet food
Telecommunications
Healthcare | direct to consumer (DTC)
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Restaurants
Apparel & Fashion | apparel
Cosmetics, perfumes & toiletries
Media | publishing
Entertainment & Culture | amusement parks
Home Products | housewares
Professional Services (accountants, consultants, lawyers)
Technology | electronics
Home Products | home furnishings
Non-profit, associations & public services
Travel | tourism
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Technology | computer hardware & software
Education
Technology | consumer electronics
Financial services | Banking - Consumer
Aerospace
Healthcare | managed care
Technology | communications
Automotive | aftermarket
Tobacco
Recreation & Sports | hobbies
Gambling | casinos
Government | military & defense
Financial services | credit cards
Real Estate | buildings & construction
Technology | .com business
Agriculture
Food & Beverage | alcoholic beverages
Travel | airlines
Food & Beverage | food
Automotive | vehicles
Public Relations
Industrial, Manufacturing & chemicals
Apparel & Fashion | jewelry & accessories
Recreation & Sports | toys & games
Gambling | lotteries
Apparel & Fashion | footwear
Travel | hotels & resorts
Appliances
Recreation & Sports | sporting goods
Financial services | insurance
Business Services & office products
Healthcare | pharmaceutical

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