Overview

Company Summary

CORE BELIEF Every organization has an obligation to realize its full potential – to its investors, employees and customers. OUR MISSION We exist to help brands unlock their full growth potential so investors, employees, and customers benefit. WHO WE ARE & WHAT WE DO We are a marketing agency that sparks growth for brands through a unique combination of strategic consulting and custom go-to-market executions.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Eric Johnson
Found & President
Eric founded Ignited 23 years ago and has since grown the agency to over $200 million in billings, becoming one of the largest independent shops in Southern California. Eric brings a unique client perspective to the agency, having previously held the post of SVP, Marketing at Activision for 10 years and played a critical role in turning around the bankrupt company to become the largest game publisher in the world.

Eric is currently the co-President of thinkLA, the trade association that promotes Los Angeles as the new world center for creative thinking and innovation in the fields of advertising, marketing and media.

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Clients and Brands

Client & Brands	Start Date
Soylent	10-01-2017
MTV / Viacom Rebel Music	07-01-2014
PepsiCo KeVita Naked Juice	10-01-2016
U.S. Army Enterprise Army Brand, Army Experience Center; Virtual Army Experience	01-01-2001
Trion Worlds Trion Worlds Trion Worlds	01-01-2012
U.S. Securities & Exchange Commission	09-22-2015
MGA Entertainment Little Tikes, LaLaLoopsy, Bratz	01-01-2014
Sanuk Sanuk	01-01-2014
Activision Crash Bandicoot Skylanders, Call of Duty, Destiny, Guitar Hero, Deadpool	07-01-1999
Greater Palm Springs Greater Palm Springs	01-01-2015

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	5
Billing > $3M and < $5M	3
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 30%
National Broadcast: 5%
Digital: 45%
Print: 5%
Out of Home: 15%

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Types of Services

Service Offering	Revenue
Brand Consulting	0
Advertising - General Market/ Traditional	0
Content stategy & development	0
Design	0
Event Marketing	0
Experiential	0
Digital/Interactive | Search Engine Marketing	0
Media Planning	0
Media Buying	0
Recruitment Advertising	0

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Industry Experience

Media | other
Media | broadcasting
Technology | electronics
Travel | tourism
Food & Beverage | food
Entertainment & Culture | motion pictures
Government | military & defense
Restaurants
Professional Services (accountants, consultants, lawyers)
Technology | computer hardware & software
Technology | consumer electronics
Apparel & Fashion | apparel
Food & Beverage | soft drinks
Apparel & Fashion | footwear
Media | publishing
Retail
Cosmetics, perfumes & toiletries

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