Overview

Company Summary

WHO WE ARE: The 3rd Eye is an independent agency with over 25 years of experience helping brands and people prioritize health and wellness. OUR PURPOSE: We exist to take care of brands that take care of people. OUR PHILOSOPHY: We inspire people with the idea of what could be… OUR MISSION: To inspire people to take care of themselves and - more importantly - each other. OUR VALUES: Heart / Honesty / Hustle / Humor OUR “9 WORDS” Connected. Well-being. Pioneer. Principled. Empowering. Curious. Maverick. Diverse. Human. OUR KEY FACTS: • Founded in 1996 • Headquarters: Sunny Miami • Hispanic-Female Founder/ • Hybrid working model agency • 100% independently owned OUR EXPERTISE: • Healthcare Providers and Insurers • Boomers/Medicare Population • Healthcare in Culture • Women's Health • Integrated content production

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide:

Diana Brooks
CEO/OWNER
THE 3RD EYE’s leader and visionary is a trailblazer in the advertising industry, founding a women-run agency with her business partner over 25 years ago.

“Working in healthcare reaffirmed my love of advertising, and as I get older and wiser, I'm really looking to work with brands that want to positively impact their customers.”

EXPERIENCE
Diana Brooks co-founded THE 3RD EYE (formerly VS/Brooks) in her 20s. Passionate about marketing healthcare services, Diana sees the altruism in empowering people to make healthy decisions. For 30+ years, she's led successful marketing campaigns that resonate with healthcare patients and consumers.

Prior to Going on her own, she worked at Accent Marketing (an IPG Hispanic Offering) and FCB/Dallas where she worked on national brands that included Bank of America, PepsiCo, General Motors, and Colgate-Palmolive.

In her career, Diana has been named one of South Florida’s 12 Hispanic Women of Distinction, one of 25 Women to Watch, and a Florida Entrepreneurial Leader.


She has received several awards for her impact on the business world, including the American Red Cross Spectrum Award, the Women's Fund Miami-Dade's Mujeres Giving Back Award, and the Greater Miami Chamber of Commerce's Good to Great Award.


ACTIVITIES
United Way Women’s Leadership Council
Miami-Dade Beacon Council
Chief Member
The Helm

Anais Rodriguez
Chief Operating Officer
Anais, Master of Operations™, provides insights on how to enhance employee experience in ways that also optimize performance.

"My goal as COO is to bring operation controls to the company while driving results, spurring growth, and increasing the overall efficiency of the organization. I work to build a culture that fosters community and supports employees and clients. My philosophy is that we are the escape for our clients when they meet with us."

Experience:
With her finger on the pulse of the agency world, Anais implements systems that encourage employee development and agency collaboration. Adept at identifying and cultivating talent, Anais is passionate about mentorship. Her focus on honing individual skill has become ingrained in THE 3RD EYE’s company culture.

Always optimizing the agency team’s capacity to collaborate, Anais introduced a permanent hybrid workplace model at THE 3RD EYE with a fast growing staff. The setup allowed the agency to collaborate more effectively, and take 20% more out-of-scope projects! It has also allowed parents—including Anais—to spend more time at home with their kids.

Activities:
4A's Institute of Advanced Advertising Studies
Association of National Advertisers

Rob Canales
Chief Creative Officer
THE 3RD EYE’s strategy-minded creative aficionado, Rob, knows the agency is brimming with talent. He gathers this overflow of creativity into workable creative solutions.

“There’s no formula to creativity, but there is strategy: we understand consumer profiles, identify opportunities, and build campaigns that actually connect with real people.”

EXPERIENCE
Rob started as an intern at THE 3RD EYE, learning his craft by obsessing over the nuances of the industry. He knows that everyone is creative once a fire is sparked—whether it’s an ad, a piece of art, or an excel sheet. Rob encourages his team to remember that what we do should always be fun.

He finds cultural moments that fit organically into campaigns, pushing the agency to explore new ways to be creative.

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Clients and Brands

Client & Brands	Start Date
Humana	03-01-1996

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $25M and < $50M	5

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Healthcare | assisted living
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | direct to consumer (DTC)
Healthcare | wellness
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Travel | tourism
Multi-Unit / Franchise
Travel | airlines
Travel | other

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