Media Contacts (MPG)

Last Modified: 12-07-2010

http://www.mediacontacts.com
Ownership: Holding Company
Size: 0-50

Overview

Company Summary

While media fragmentation, micro segmentation, and a consumer’s limited attention span are presenting unprecedented challenges to today’s marketers, Media Contacts offers a way to circumvent the barriers of traditional media. Media Contacts, with offices globally, is the sibling network of MPG, providing media solutions across all digital and direct response channels. Media Contacts brings together professional expertise, proven strategic insight, and advanced proprietary technology to maximize impact for its clients’ interactive media investments. The company operates in 20 cities in 17 different countries across the globe, and our clients (over 400 globally) include industry leaders such as Fidelity, Dannon, Reckitt Benckiser, and Valspar. Services include Interactive Media Planning & Buying, Search Marketing Services & Paid for Links, Sponsorships, E-mail Marketing & CRM Strategy, Geo-Marketing, Site Traffic Analysis, Ad Serving Tracking & Optimization, and Data Append & Modeling. Media Contacts’ proprietary database and analytics system, Artemis™, provides timely and accurate reporting of impressions, clicks, CTRs, conversions, conversion rate, post-click conversions, and post-impression conversions. In addition, by integrating client data and campaign data, valuable insight is provided on marketing campaigns as it relates to consumer response. New Media Expertise includes Mobile Marketing, Advergaming, Blogs and communities and Social Media. Additionally, Media Contacts’ direct unit is one the nation’s fastest growing and most robust with over 70 campaigns running on network, national and local cable, syndication and spot television. Clients include Dannon, Esurance, Fidelity Investments, and Reckitt Benckiser. Core competencies include DR channel planning (DRTV, direct print, DR radio, direct mail, infomercials, OOH, FSIs, online), implementation and measurement, response driven acquisition models, lead generation and conversion, database and customer relationship management, new media channels, local media campaign analysis, and brand launches.

Contact

101 Huntington Avenue, 16th Floor
Boston, MA 02199-7607
P: 617-425-4100
F: 617-587-8704

Edward Montes
EVP, Managing Director, Media Contacts
[email protected]
6174254315

Offices

Media Contacts (MPG)
101 Huntington Ave.
Boston, MA 02199
617-425-4100

Media Contacts (MPG)
195 Broadway, 12th Floor
New York, NY 10007
646-587-5000

Global Service Capabilities

Caribbean;South America;Central America;Asia (except China);Australia;Eastern Europe;Mexico;China;South Pacific;Western Europe;Canada


Staff

Total Number of Employees

Office Employees: 0-50
Total US: 51-100
Total Worldwide: 500+

Edward Montes
EVP, Managing Director, Media Contacts

Adam Kasper
SVP, Director of Digital Media

Rob Griffin
SVP, U.S. Director of Search & Analytics


Clients and Brands

Client & BrandsStart Date
Fidelity InvestmentsN/A
DannonN/A
ValsparN/A
EsuranceN/A
Reckitt BenckiserN/A

Billings & Revenue

Billing / Revenue RangesNumber of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office


Types of Services

Service OfferingRevenue


Industry Experience