R&R Partners

Last Modified: 08-01-2025

http://www.rrpartners.com
Ownership: Privately Held
Size: 201-500

Overview

Company Summary

R&R Partners isn’t a noun, it’s a verb.  R&R is our name, and partners is the action we take.  R&R Partners is an independent team specializing in solving problems in audacious ways and going to absurd lengths to partner with our clients. In short, we do what’s necessary to help our partners achieve their goals, whatever they may be. We don’t shy away from taking on social issues and monumental tasks that transcend marketing because our people and our talents go beyond what you’d find at an ad agency.   We combine traditional agency services—strategy, creative, media, PR, social—with unique disciplines you might not expect—government affairs, community relations, activations and events, crisis consulting, connections planning and experience design systems. We start with the outcome and go to great lengths to surround our clients’ problems in a way no one else can.   Our independence and unique service offerings allow us to take on challenges others may avoid. From developing new tech and platforms through House of V (a wholly owned subsidiary of R&R Partners that operates on the cutting edge of AR/VR/MR technology and delivers immersive experiences designed to generate social commerce) to writing public statements for CEOs, bringing together company and community stakeholders and developing brand identities, transformational change is what we offer, and it often goes far beyond advertising—although we make great advertising too. As a result, we’ve helped launch some of the world’s most innovative companies, shaped public opinion, branded and rebranded companies to great proportions, literally moved professional sports teams, impacted pop culture (What happens here, stays here. Anyone?), and created literally billions of dollars in equity and value for our clients.   With a footprint in major markets across North America, yet a global span via our Worldwide Partners’ independent agency network, we never let location get in the way of producing the best work for our partners.    However, we are not an ad agency. We are agents of change for our partners. 50+ years strong. 

Contact

900 South Pavilion Center Drive
Las Vegas, NV 89144-4581
P: 702-228-0222
F: --

Matt Matzen
Chief Marketing Officer
[email protected]
415-577-4368

Offices

R&R Partners
444 North Capitol Street NW
Washington, DC 20001
202-624-5425

R&R Partners
900 South Pavilion Center Drive
Las Vegas, NV 89144
702-228-0222

R&R Partners
15405 Wedge Parkway
Reno, NV 89519
775-323-1611

R&R Partners
502 South 2nd Street
Phoenix, AZ 85004
480-317-6040

R&R Partners
155 N 400 W
Salt Lake City, UT 84103
801-531-6877

Global Service Capabilities

Southern Region;Western Region;Central Region;Mexico;Eastern Region
With a footprint in major markets across North America, yet global span via our Worldwide Partners independent agency network, we never let location get in the way of producing the best work for our partners.

Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Billy Vassiliadis
Chairman of the Board
When the stakes are high, Billy is the CEO’s first call. As the visionary leader of R&R, Billy has spent over 40 years shaping industries, revitalizing cities, and building legacies. The New York Times described his impact best: “Every dream needs a merchant, every myth a mythmaker. In Las Vegas, that job falls to Billy Vassiliadis. He has spun sand into pure gold.”

As the creator of iconic campaigns like “What happens here, stays here,” Billy turned Las Vegas into a global legend, elevated tourism marketing to an art form and earned him Brandweek’s “Grand Marketer of the Year.” From guiding brands like Boeing and Allegiant Air to bringing the Raiders, Golden Knights and the Formula One Las Vegas Grand Prix to the city, Billy’s bold strategies have left a lasting impact on business and culture.

Billy’s influence also extends into government affairs and public policy, where he’s a trusted adviser to leaders across political lines. Known for uniting public and private sectors, he has driven change in industries like energy, healthcare, transportation and utilities. His insights have been featured in The Wall Street Journal, The New Yorker and USA Today, and he’s been consulted by presidents, business leaders, and marketers worldwide. Billy’s legacy is one of fearless vision, relentless advocacy and an unmatched reputation as a strategist.

Michon Martin
Chief Executive Officer
Michon is a fearless leader whose bold vision transforms industries. With roots as a prosecutor and government adviser, she brings unmatched expertise in tackling complexities head on. At R&R, Michon has redefined success by championing the arrival of Formula One racing in Las Vegas, forging pivotal partnerships with major brands like Brand USA and driving legislation to fund game-changing stadium projects. Her ability to blend audacity with strategy inspires high-performing teams to deliver groundbreaking solutions that strengthen brands, evolve industries and create lasting impact.

Matt Matzen
Chief Marketing Officer
Matt is a master of blending strategic thinking with bold, creative execution. With over 25 years of experience, he has managed hundreds of millions in ad spend and led award-winning campaigns for renowned brands such as Taco Bell and Mattel. Throughout his career, Matt has worked with top-tier agencies, leading teams at globally recognized firms and collaborating with clients to craft groundbreaking strategies for brands such as Pandora Music, Lowe's, Oakley, Microsoft, and Activision/Blizzard. One of Matt's key accomplishments at R&R is his visionary leadership on the Las Vegas Convention and Visitors Authority's sponsorship of the WNBA Aces, showcasing his ability to align brands with meaningful, high-impact opportunities. Known for his problem-solving skills, unconventional approach and ever-present baseball cap, Matt continues to push boundaries and deliver results that matter.

Matt Mason
Chief Strategist
Matt is the calm within the creative storm, channeling his entrepreneurial spirit and cutting-edge vision into groundbreaking initiatives. Matt develops forward-thinking marketing strategies for global clients, guiding go-to-market plans and channel strategies with a focus on emerging technologies. Co-founder and Chief Strategy Officer of V, R&R's in-house innovation team, Matt’s expertise in VR, AR and AI ensures R&R’s clients stay ahead of the curve, transforming their brand communications. His work has powered innovative campaigns for major brands like Coca-Cola, McDonald’s, the NFL, Boeing and Netflix, consistently delivering results that drive customer engagement and strengthen bottom lines.

Before joining R&R, Matt was a founding partner at Sarkissian Mason, where he led accounts like Mazda, Target and Hasbro. He also worked with Saatchi & Saatchi and Bowne, shaping campaigns for notable clients such as General Mills, Tide and General Motors. His visionary work has earned accolades from Communication Arts, The One Show, Webby and Cannes Lions, cementing his reputation as a leader in the industry. With Matt at the helm, bold ideas flourish, redefining the future of marketing.

Chuck Monn
Chief Creative Officer
Do not call Chuck and ask for an ad. Do call him if you need a problem solved or want to seize an opportunity. Chuck brings together R&R’s brightest minds from all walks of life and starts with one question: “What are we trying to solve here?” Whether it’s social, marcom, video or even lobbying the government, his solutions are smart, creative and deliver results.

If the answer happens to be advertising, you’re in good hands. Chuck’s career includes working with Lee Clow on iconic campaigns for the International Olympic Committee and PlayStation. At Media Arts Lab, he led global creative efforts for Apple, steering work for iPad, iPhone and Mac. Along the way, he’s earned over 50 prestigious awards, including Adweek’s Campaign of the Decade for “Mac vs. PC,” a Cannes Grand Prix, and multiple One Show honors. But seriously—don’t call him for an ad. Call him for a breakthrough.

Fletcher Whitwell
Chief Media & Publishing Officer
Fletcher approaches every challenge with relentless drive and a deeply human touch. With over two decades of experience in the media and marketing industry, Fletcher has become a trailblazing media strategist and award-winning partnership builder. He has cultivated invaluable relationships with top platforms, including Google, Meta, and Pinterest, positioning R&R as a leader in innovation and influence. Fletcher has led groundbreaking campaigns for Fortune 500 companies, shaped global integrated media strategies, and developed award-winning initiatives across various industries from retail to healthcare.

Beyond his professional achievements, Fletcher is passionate about giving back. He has spearheaded impactful community initiatives such as anti-bullying campaigns and diversity advocacy programs, reflecting his belief that great work starts with great purpose. His unstoppable energy transforms complex challenges into groundbreaking opportunities, proving that true success is built on care, determination and visionary action.

Pete Ernaut
Chief Government Affairs Officer/Partner
Pete is a visionary strategist known for tackling complex challenges with confidence and precision. With decades of experience bridging government, business and community interests, Pete has a proven track record of crafting solutions that drive real-world impact. From navigating high-stakes legislative initiatives to guiding pivotal strategic decisions for major industries, he’s a master at turning big ideas into actionable results. Bold yet collaborative, Pete’s leadership transforms challenges into opportunities, delivering thoughtful strategies that shape industries and inspire partnerships.

Amberlee Engle
Executive Vice President, Client Partnerships
Amberlee may be soft-spoken, but her impact is anything but quiet. A master problem-solver, she transforms challenges into opportunities with remarkable precision and poise. Her expertise has guided brands through high-stakes crises, including helping Allegiant Air recover from intense scrutiny to achieve record-breaking bookings in just one week. Amberlee’s leadership has also been instrumental in bringing iconic names like the Las Vegas Raiders to the city and revitalizing Puerto Rico’s tourism industry after a series of devastating natural disasters. Beneath her calm demeanor lies a fearless determination that drives her clients to achieve extraordinary success.

Catherine Cole
Senior Vice President, Reputation Management & Corporate Communications
A human guard rail, an ultimate realist, yes, even a contrarian. Favorite question begins with “Did you consider?” That’s why she’s a master in crisis communication and reputation management. Catherine’s commitment to accuracy and verifiable truth ensures that a brand can contain damage and rebuild trust. Her objective professional approach is matched by her compassion and empathy, a balance that is required when protecting a business. She has been in the eye of many storms, leading real-time communication in the immediate aftermath of the 1 October mass shootings in Vegas. Managed COVID-19 outreach before and after, including shutdowns, testing, masking, vaxxing and reopening. She uses her incredible skill set across the brand development spectrum, from special events like Formula 1, to grand openings and new product introductions and brand launches.

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Richard Oldfield
Executive Vice President, Head of Strategic Planning d
Richard brings a distinct global perspective and razor-sharp strategic insight to every initiative. With over two decades of experience, Richard led Connections Planning for Wieden+Kennedy in Amsterdam for iconic brands such as Nike, Heineken, EA Sports and Booking.com, and played a pivotal role in developing Apple’s landmark campaigns for the iPhone, Mac, iPad and Apple TV. Richard excels at crafting strategies that resonate across diverse markets and masterfully translates cultural trends and consumer behaviors into actionable, forward-thinking strategies. Known for his collaborative approach, he consistently delivers groundbreaking results, combining analytical precision with creative vision to create strategies that inspire and succeed.

Mya Kelly
Vice President, People
Mya is the dynamic force behind a workplace culture that thrives on diversity, empowerment, and innovation. Holding certifications such as SHRM-SCP and PHR, Mya brings a wealth of expertise to fostering environments where individuality and collaboration drive creativity. She also holds a Master's degree in Organizational Psychology, further solidifying her ability to connect with people from all walks of life. Known for balancing decisiveness with empathy, Mya ensures R&R’s talent not only feels valued but has the tools to excel. Her leadership turns challenges into opportunities, driving a progressive vision that elevates people, projects, and the company as a whole.

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Clients and Brands

Client & Brands	Start Date
Allegiant Air	01-01-2013
Boeing	01-01-2005
Las Vegas Raiders	01-01-2017
Discover Puerto Rico	01-01-2018
Las Vegas Convention & Visitors Authority (LVCVA)	07-01-1980
Brand USA	01-01-2022
Intermountain Health	01-01-2000
Select Health	09-01-2022
Southern Alaska Regional Health Consortium (SEARHC)	01-01-2023
Formula 1	01-01-2022
Snapchat	01-01-2018
Sony Pictures	01-01-2023

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 79
Billing > $1M and < $3M 15
Billing > $3M and < $5M 3
Billing > $5M and < $10M 1
Billing < $10M and < $25M 2
Billing < $25M and < $50M 1
Billing > $25M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	79
Billing > $1M and < $3M	15
Billing > $3M and < $5M	3
Billing > $5M and < $10M	1
Billing < $10M and < $25M	2
Billing < $25M and < $50M	1
Billing > $25M	1

Total Gross Media Placed by this Office
$301-500 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 18%
National Broadcast: 18%
Digital: 50%
Print: 2%
Out of Home: 12%

Types of Services

Service Offering Revenue
Creative Strategy & Development 0
Data & Analytics 0
Digital/Interactive | E-Commerce Solutions 0
Digital/Interactive | Search Engine Optimization 0
Direct Marketing 0
Experiential 0
Influencer Marketing 0
New Product Development 0
Sales Promotion 0
Content stategy & development 0

Service Offering	Revenue
Creative Strategy & Development	0
Data & Analytics	0
Digital/Interactive \| E-Commerce Solutions	0
Digital/Interactive \| Search Engine Optimization	0
Direct Marketing	0
Experiential	0
Influencer Marketing	0
New Product Development	0
Sales Promotion	0
Content stategy & development	0

Industry Experience

Agency Profile