Overview

Company Summary

Energy BBDO is an alternative national agency brand within the BBDO family. We own that unusual distinction because while we share the strong creative heritage of the BBDO network, we have a defining brand promise that is unique to us: Energize People. Energize Brands. How do we deliver against this promise? By creating a connection between consumers and brands that trumps the competition every time. Whether it’s revitalizing a brand after seven straight years of sales declines, or introducing a new brand into an overcrowded marketplace, our brand success stories are rooted in finding that defining idea that connects a consumer’s values and a brand’s potential or dormant equities. We leverage that important connection into ideas that involve the consumer as they innovate their experience with a brand.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 500+
Total Worldwide: 500+

Tonise Paul
President, CEO
In addition to her role as President and CEO, Tonise is also a Director of BBDO Worldwide. Under her leadership the agency has experienced over 10 years of year-on-year growth. Tonise leads Energy BBDO and our clients in crafting messages that are meaningful and involving to consumers and effective for our clients.

Dan Fietsam
CCO
As Chief Creative Officer, Dan brings 20 years of creative firepower to Energy BBDO. He has won every major award for blue chip brands such as T-Mobile, Dell, Sears, Coca-Cola and Anheuser-Busch, including 3 Cannes Lions. Dan oversees the agency's creative output and direction.

Tim Smith
EVP, CFO
As Energy BBDO’s Chief Financial Officer, Tim is responsible not only for ensuring that the agency achieves its fiscal goals, but also for making sure that we establish strong partnerships that allow both the agency and its clients to meet their top and bottom-line goals.

Lara Tennison
SVP, Director of Brand Experience
In this proprietary role, Lara is focused on keeping Energy flowing in areas critical to our own and our client’s success, including Agency/Client communication and teamwork, operational innovation, and technology driven solutions. Prior to joining Energy BBDO Lara worked at DDB Chicago.

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Clients and Brands

Client & Brands	Start Date
Wm. Wrigley Jr. Company 5, Altoids, Eclipse, Orbit, New Products	06-25-1933
Novartis Fanapt	12-01-2009
State Farm State Farm	12-01-2009
Dial Dial, Dial for Men, Purex, Right Guard, Soft & Dri,Tone	02-01-2005
Brinker International Romano’s Macaroni Grill, On The Border Mexican Grill and Cantina	03-21-2007
Chicago White Sox Chicago White Sox	09-05-2007
The Art Institute of Chicago The Art Institute of Chicago	02-12-2007
Bayer Consumer Care and Bayer Diabetes Care	07-01-1997
Illinois Lottery Mega Millions, Pick 3, Pick 4, Lotto, Little Lotto, Instants	03-01-2009
United Way United Way of Chicago	02-22-2004

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	90
Design	5
Digital/Interactive | Website Development, Hosting, Monitoring	5

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Industry Experience

Food & Beverage | food
Healthcare | direct to consumer (DTC)
Media | publishing
Household Supplies
Travel | tourism
Non-profit, associations & public services
Restaurants
Financial services | Banking - Consumer
Food & Beverage | alcoholic beverages
Government | economic development

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