Overview

Company Summary

EVERYTHING WE DO IS BUY DESIGN If you want to make a difference, you have to do things differently. That’s why we don’t think like marketers - rather, we live like designers, putting intent and purpose behind every thought. For the last 100 years that purpose has been to motivate people to buy. And because buying is about believing, we design brand experiences that reshape the ways people behave by giving them more reasons to connect with brands and products than ever before. At TracyLocke, nothing we do is by default. Everything We Do Is Buy Design.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 500+
Total Worldwide: 500+

Hugh Boyle
CEO
Hugh specializes in how digital, social and mobile technology impacts the shopper journey. He joined TracyLocke from the role of Global Chief Digital Officer at Geometry Global, where he built and managed multi-million dollar digital revenues throughout EMEA, North America, Latin America and Asia Pacific, across some 80+ regional offices. Hugh has been responsible for many high profile digital and integrated solutions throughout his career including assignments for Virgin Mobile, Motorola, Coca-Cola, HSBC, Toshiba, Panasonic, GSK, Volvo and Vodafone. He is a highly motivated, positive, strategic and creative thinker with a deep understanding of the importance of digital technology across all communications disciplines and channels.

Michael Lovegrove
CCO
Mike believes in the power of creativity and design to solve today's complex business and marketing challenges. He thinks agencies are in the best position to partner with clients to evolve and innovate their business. His approach leads TracyLocke to push beyond the industry norm of 'art and copy' and into more relevant ground of 'art and science' to design experiences that will motivate people to 'act and buy.' He inspires artistic, strategic, and business people to work collaboratively to realize the potential in the fast-paced retail environment. After a decade at TracyLocke, he led the agency into its Centennial thriving through the Buy Design discipline he co-created and pioneered. Working closely with clients like PepsiCo, HP, Chase, Samsung, Reebok, and 7-Eleven, he gives every element of bringing a brand to life inspired attention. His passion and love for the business is contagious to clients, colleagues, employees and the industry.
Where other creatives see limits in retail, Mike sees limitless opportunity. He has always been at the forefront of leveraging digital technologies to design a user experience. His passion for skateboard culture and music permeates his energetic personality.

Tyler Murray
VP Strategy
Tyler is a leader in the shopper marketing space, pioneering new strategies to improve the relationship between brands and shoppers. He has worked with innovative thought leaders and such as PepsiCo, Anheuser-Busch, and P&G, among others. Tyler’s range of experience provides a unique perspective on linking consumer and shopper insights to create actionable strategies that deliver highly effective campaigns.

Maria Zanghetti
General Manager, East
For over 20 years, Maria has delivered the highest level of client service. As an agency leader, she is focused on developing strong, collaborative relationships that build brands and drive sales.

At TracyLocke, she is committed to building and leading the PepsiCo business. Working across their top CPG brands such as Pepsi, Gatorade and Tropicana, she has grown the business to include shopper marketing, food service and field marketing.

In addition to sustaining PepsiCo leadership through their trademark brands and retail business, she has been instrumental in the successful launches of brands such as Sierra Mist, Pepsi Max and others.

Maria has also worked across a multitude of other categories such as fashion, media and electronics.

Shaun Coulter
General Manager, West
Shaun has built brands and businesses for over 40 different clients across his 17-year career. With a passion for ideas and strategic creativity, Shaun began his journey at the best direct marketing agencies in the UK. He then moved to Singapore where he led, developed and implemented integrated brand platforms across the Asia Pacific region. Shaun also led the HP and Samsung accounts for TracyLocke and was integral in driving their global footprint initiatives.
Shaun’s work has contributed to multiple awards including Effies, One Show and Communication Arts. In 2005, he won the ‘Account/New Business Development Person of the Year’ award for all of Asia – one of his proudest achievements.
Shaun is married with two daughters, loves English tea and is an extremely avid golfer.

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Clients and Brands

Client & Brands	Start Date
HP	N/A
T-Mobile	N/A
Yum! Brands	N/A
PlayStation	N/A
PepsiCo	N/A
Direct Energy	N/A
Samsung	N/A
Chase	N/A
7-Eleven	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	2
Billing > $1M and < $3M	6
Billing > $3M and < $5M	3
Billing > $5M and < $10M	9
Billing < $10M and < $25M	6
Billing < $25M and < $50M	1
Billing > $25M	4

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 89%
National Broadcast: 2%
Print: 6%
Out of Home: 3%

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Types of Services

Service Offering	Revenue

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Industry Experience

Financial services | Banking - Consumer
Cosmetics, perfumes & toiletries
Travel | airlines
Technology | computer hardware & software
Food & Beverage | pet food
Household Supplies
Food & Beverage | alcoholic beverages
Travel | hotels & resorts
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | apparel
Recreation & Sports | toys & games
Gambling | lotteries
Technology | consumer electronics
Restaurants
Food & Beverage | food
Technology | communications
Appliances
Food & Beverage | soft drinks
Business Services & office products
Government | military & defense
Media | other
Gambling | casinos
Telecommunications
Non-profit, associations & public services
Retail
Technology | .com business
Financial services | credit cards

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