Overview

Company Summary

Active International, the corporate trade leader for four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase. Active International is an AMS company. Come visit us at www.activeinternational.com

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 500+

Arthur Wagner
Co-founder & Executive Chairman
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in its category and maintains a global footprint in 14 countries.

Prior to co-founding Active, Mr. Wagner’s career in the media industry began at Kaiser Broadcast, as Eastern Sales Manager, which became Field Communications and then Katz Media Group, the largest media representation firm in the United States. He is widely regarded as an expert in Business Development and Sales. Additionally, in 2008, he was inducted into the International Reciprocal Trade Association (IRTA) Hall of Fame, and is the former President of the Corporate Barter Council. He has also made community involvement a priority. Through the company’s Active Cares program, contributions have been made to nearly 700 nonprofits since 1997.

Bill Georges
President & CEO (Global)
Bill joined Active in 2007, energized by the company’s inventive concept and its potential to redefine corporate trade. Bill has brought more than 20 years marketing, advertising, and sales leadership experience to Active.

Bill was previously Senior Vice President, Advertising and Affiliate Sales for Comcast Networks and Senior Vice President at Liberty Media, spending more than ten years at both companies.

Earlier in his career, Bill played competitive tennis, competing at the U.S. Open and playing on the ATP Tennis Tour. After a sports-related injury, he transitioned to the business world, becoming Vice President of Sales and sponsorships for the ATP Tour.

Dean Wilson
Global Chief Operating Officer
As Global Chief Operating Officer, Dean is responsible for the day-to-day running of our businesses worldwide, focusing on the company’s positioning in the marketplace, growth, operational excellence, and ongoing technology adoption.

Dean is passionate about clarity of communication, creating an environment for teams to do their best work and making our organization the leading destination for attracting and nurturing future talent. He also serves as an advisory board member of the Alliance of Independent Agencies in the UK and supports the Social Mobility Business Partnership with a focus on his hometown of Blackpool.

Before joining Active International, he held positions at Television Sales and Marketing Services Ltd, Channel Four Television Corporation and ITV Digital.

Melissa Keller
Chief Client Officer
A proven leader with over 25 years of developing strategies that drive brand growth, Melissa excels in communication, negotiation, and management. In her role as Chief Client Officer, Melissa champions an integrated approach that fosters collaboration across a broad portfolio of brand teams to deliver exceptional value to her clients.

Melissa joined Active in 2016, as EVP, National Media. Prior to that, she was Executive Vice President, Channel Investments at Havas Media. Melissa resides in Westchester County with her husband and son.

Gemma Atkinson
Global Chief People Officer
As Global People Officer, Gemma focuses on creating an exceptional employee experience and developing high-performing teams. Prior to joining Active in a new business development, strategy, and marketing role in 2011, she held positions in the advertising industry at Hamblyn Media Selection, Digital Cinema Media, and Carlton Screen Advertising, amongst others.

Gemma is passionate about learning, growing, teaching and mentoring. She is a member of Women in Advertising and Communications, Leadership, serving on their Future Talent committee and part of the mentoring program, as well as the Alliance of Independent Agencies. She also facilitates peer coaching sessions for senior women in the industry and leads keynote corporate speaking sessions. In addition to her MBA from Edinburgh Business School with a focus on organizational behavior, Atkinson is an accredited Executive Coach, an NLP practitioner, a Mental Health First Aider, and is accredited to administer psychometrics.

Gemma has a special affinity with Giraffes for their best-in-class perspective and communication. We can all strive to emulate their qualities and “Be More Giraffe.”

Bethany Harris
EVP, Strategic Partnership Group
Bethany oversees Active’s Strategic Partnership Group. In her role, she liaises across Active’s media teams and business units to ultimately bring value to agencies and clients. Bethany started at Active in 2009 and has worked across Client and Sales, ultimately overseeing partnerships with Agencies today. Prior to Active she worked for 18 years at various ad agencies, from boutique shops, to WPP and Omnicom.

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Media Buying	0
Trade Services (Barter)	0
Corporate Trade - Barter	0
Social Media	0
Digital/Interactive | Mobile and Wireless	0
Digital/Interactive | Search Engine Marketing	0

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Industry Experience

Media | broadcasting
Automotive | vehicles
Industrial, Manufacturing & chemicals
Home Products | housewares
Media | other
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Food & Beverage | soft drinks
Apparel & Fashion | footwear
Luxury & Imported products
Apparel & Fashion | apparel
Travel | airlines
Household Supplies
Apparel & Fashion | jewelry & accessories
Telecommunications
Media | publishing
Technology | computer hardware & software
Real Estate | buildings & construction
Retail
Travel | hotels & resorts
Recreation & Sports | sporting goods
Automotive | aftermarket
Recreation & Sports | toys & games
Home Products | home furnishings
Restaurants
Entertainment & Culture | motion pictures
Food & Beverage | pet food
Technology | electronics
Food & Beverage | food
Food & Beverage | alcoholic beverages
Travel | automobile rental
Technology | consumer electronics
Appliances
Cosmetics, perfumes & toiletries

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