Overview

Company Summary

Fallon is an endangered species. As a truly creative-led agency, we more closely resemble wooden toy makers than the machine marketing has become. At its very core, advertising remains about two things: people and talent. And Fallon is one of only a handful of creative agencies in the world being led by a world-class creative talent. Fallon's Chief Creative Officer is Jeff Kling. A longtime Wieden + Kennedy veteran, Jeff penned the first Miller High Life manifesto, stole the World Cup stage from official sponsor Adidas with Nike's epic "Write the Future," and invented Dos Equis's "Most Interesting Man." Fallon's culture can be summed up in four little words: "family as a business model." You'll find we're not precious, cynical or jaded. Sometimes this means tough decisions to protect the culture or, as our late Chairman Pat Fallon famously put it, "Fire the assholes." But other times it just means waiting for everyone on the team to get off the airplane before racing to your car after a late-night return home to the airport. At the end of the day, advertising is a people business, and you'll find our people to be real, honest and fun.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 201-500

Mandana Mellano
Chief Media Officer
Mandana oversees the dynamic and growing media practice at Fallon and leads a culture that values creativity and innovation in media.

Prior to Fallon, Mandana held senior level positions with Neo@Ogilvy, Mindshare + MEC, and Kastner & Partners, leading media strategy, planning and buying for some of the most iconic global brands such as Activision (Call of Duty and Skylanders), Red Bull, Porsche, and Cisco among others. With over 15 years of experience, she has been the strategic media force behind many high-profile brand platform launches.

With a solid career in media and having delivered positive business results for some of the most complex organizations in the world, Mandana strives to build a culture of collaboration, innovation, and transparency.

Mandana holds an M.A. from USC’s Annenberg School of Communications and has two B.A.s from UC Riverside in Sociology and Latin American Literature.

Dawn Lamm
Chief Financial Officer
Dawn has played a key role in the strategic direction of Fallon for the past 14 years and leads the financial operation of the Minneapolis office. She believes that solid, reliable financial performance is vital not only to Fallon, but to our clients as well. Prior to working at Fallon, Dawn worked at McGladrey & Pullen, a National Public Accounting Firm. She is a CPA and is active in AICPA (American Institute of Certified Public Accountants).

Julie McBride
Head of Talent
Julie's focus is on the heart and soul of the agency -- it's people. She is driven to recruit world-class talent and nurture an environment in which each and every person can do groundbreaking work. She also oversees communications, helping to shape and maintain the image of the agency both inside and outside its halls.

Julie joined Fallon in 1999 and spent her first 10 years in Account Management leading brand development for a variety of clients. She spearheaded activities for the Effie-winning "Stay Smart" campaign, helped Citigroup drive its credit card and retail banking business, developed an online entertainment platform for Nordstrom and worked to rejuvenate the 50+-year-old iconic Holiday Inn brand.

Having grown up at Fallon, Julie knows firsthand how its culture sets it apart. She is delighted that through her work she gets to play a role in maintaining its specialness.

Julie is a Minnesota native with degrees in Communication and Political Science from Augsburg College. She spends most of her free time with her husband and two kids, running from one activity to the next. She's also a music junkie who loves to cook and is envious of people who exercise regularly.

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Clients and Brands

Client & Brands	Start Date
Horizon Organic	09-09-2015
Arby''s	02-01-2014
Silk	11-01-2015
Fanatics	10-01-2015
Quicken Loans	09-01-2014
H&R Block	06-01-2010
Loctite	11-01-2014
International Delight	11-01-2015

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
$51 - 100 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 16%
National Broadcast: 25%
Digital: 45%
Print: 3%
Out of Home: 10%
Other: 1%

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Types of Services

Service Offering	Revenue

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Industry Experience

Recreation & Sports | sporting goods
Travel | hotels & resorts
Media | broadcasting
Appliances
Financial services | Banking - Consumer
Media | other
Financial services | investments
Food & Beverage | alcoholic beverages
Financial services | insurance
Non-profit, associations & public services
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Travel | airlines
Travel | tourism
Financial services | credit cards
Technology | .com business
Food & Beverage | food
Travel | automobile rental
Apparel & Fashion | apparel
Food & Beverage | pet food
Automotive | vehicles

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