Launch

Last Modified: 03-08-2024

http://www.launchagency.com
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

We’re a creative agency that pushes the limits. A tight-knit crew with big, business-changing ideas. And dedicated partners devoting extra time, attention and love to take your brand further. Going beyond has been our MO since the start. With experienced agency leaders who are hands-on, deeply invested in your business and constantly seeking new ways to innovate. A team of creative explorers who treat every challenge as an opportunity to set your brand apart. And a proven launch sequence, from gathering intelligence and unearthing insights to crafting standout ideas and tracking their impact.

Contact

3400 Carlisle
Dallas, TX 75204
P: 972-.81-8.41
F: --

Michael Boone
Principal, Account Director
[email protected]
214.393.6721

Offices

Launch
3400 Carlisle
Dallas, TX 75204
972-818-4100

Global Service Capabilities

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Diane Seimetz
Principal, Insights
A writer by trade, Diane ‘launched’ Launch from inside Temerlin McClain where she was a Creative Director/Writer for nine years.
Among Launch’s client roster, Diane serves as strategic planner and writer for The Star-Telegram, Match.com, eatZi’s Market and Bakery, Rent-A-Center, Pizza Inn, Park Place Dealerships and GroceryWorks.com, among others. During the “T:M years,” she worked on efforts for such national clients as American Airlines (and AA.com), JCPenney, Bank of America, Blue Cross Blue Shield and Subaru of America. Diane helped launch the Paris Hotel and re-launch Bally’s Las Vegas. Prior to Temerlin McClain, Diane served an eight-year tenure at DDB Needham/TracyLocke as Creative Director. Her clients included snack king Frito-Lay, Phillips Petroleum, FootAction USA, Tabasco Pepper Sauce, The Dallas Morning News, Borden Dairies and Haggar Apparel, for whom she garnered awards from the One Show, international festivals, and national ADDY and Effie competitions.
Diane’s perspectives on online marketing and marketing to women have appeared in such national publications as The New York Times and The Washington Times, and she’s been featured on national and local radio programs on the same topics.
In addition to slaving over a hot keyboard, Diane has four kids, a trio of miniature dachshunds, two cats, and very few naturally-colored hairs.

Michael Boone
Principal, Account Director
Michael was a founding member of Launch in 2000.

Michael cut his teeth at TracyLocke, Dallas, as an assistant media planner on the Taco Bell account. In 1985 Michael moved to The Bloom Agency (now Publicis) and began his career in account service. He later moved to Puskar Gibbon Chapin, and in 1992 Michael joined The Maxfield Group where he was later promoted to Vice President, Management Supervisor.

Over the years Michael has gained valuable experience in the CPG; retail; QSR, fast casual and upscale restaurants; telecommunications: and gaming industries. His account responsibilities have included Campbell Taggart (a division of Anheuser Busch), Sara Lee Food Company, Church’s Chicken, Furr’s Supermarkets and Taco Bell.

Michael is a proud ring-bearing Aggie with a B.A. in Marketing from Texas A&M. He and his wife, Debbie, have three children and live in Dallas.

David Wilgus
Principal, Creative Director
Prior to “launching” Launch in 2000, partner David was on his second tour of duty at Dallas-based Temerlin McClain (the first was between 1981 and 1989) working on brand efforts for such clients as American Airlines, the Paris Hotel Las Vegas, Bank of America, Pace Picante Sauce and Subaru.

Before rejoining T:M, he served as Creative Director at DDB Needham/TracyLocke. It was here he met up with partner Diane Seimetz, and was responsible for creative duties on such clients as Frito-Lay, Ben Hogan Golf, The Dallas Morning News, Borden Dairies, FootAction USA and BlueCross BlueShield of Texas.

David has won many national creative awards including The Clio, New York Art Directors Show, International Festivals, ADDY, EFFIE competitions, and most recently Best Creative Director from the Dallas Advertising League.

Part of a rare breed known as a Dallas native, Dave is married to another Dallas native, lives in the Park Cities has four children and a Corgi named Radar.

Clients and Brands

Client & Brands	Start Date
Baylor Scott & White Health	03-03-2014
Park Place Dealerships	01-01-2003
Highland Homes	01-31-2023
Evergreen Power Solutions	01-11-2020
Spindlemedia	11-11-2019
Texas Rangers Foundation	07-05-2022
Tulipalooza	08-08-2020

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 5
Billing > $1M and < $3M 3
Billing > $3M and < $5M 1
Billing < $10M and < $25M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	3
Billing > $3M and < $5M	1
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

Types of Services

Service Offering Revenue
Advertising - General Market/ Traditional 30
Health Care 20
Brand Consulting 15
Business-to-Business 10
Design 10
Digital/Interactive | Blogging Discussion Forums, Community Building 10
Digital/Interactive | Website Development, Hosting, Monitoring 5

Service Offering	Revenue
Advertising - General Market/ Traditional	30
Health Care	20
Brand Consulting	15
Business-to-Business	10
Design	10
Digital/Interactive \| Blogging Discussion Forums, Community Building	10
Digital/Interactive \| Website Development, Hosting, Monitoring	5

Industry Experience

Agency Profile