Colle McVoy

Last Modified: 07-27-2023

http://www.collemcvoy.com
Ownership: Holding Company
Size: 201-500

Overview

Company Summary

Hi. We’re Colle McVoy. We use creativity to build enduring relationships between forward-thinking brands and people. We believe we find ourselves in the next great era of brand- building. Where change is constant, the potential for brands is limitless and the canvas for creativity is boundless. We call it the Great Wide Open™. And in this era where everything seems to be in a constant state of upheaval, relationships matter more than ever. The brands that endure, grow, and rise to the top are built on great relationships – between consumers and brands, and between brands and employees through values and purpose. At Colle McVoy, we immerse ourselves in our clients’ businesses to build relationships that last three times the industry average. And we have an award-winning culture and a diversity of thought that attracts top-notch talent and serves as the foundation for how we partner and work together. The way we see it, the Great Wide Open is an unprecedented time for brands. And we’re ready for it. Colle McVoy is committed to sustainability and acting purposefully for our employees, clients, community, and the environment. In 2023, we achieved our goal of becoming B Corp certified. We are proud to be part of the more than 6,500 companies that are taking the initiative to be more thoughtful about the future. To hold our business accountable, we have a Sustainability Council at Colle McVoy that continues to push our initiatives. We believe a better future means we have a responsibility to use our expertise as a force for good and that all growth should be rooted in doing what’s best for people, the planet, and the communities we operate in. We call this sustainable and inclusive business model “good growth.” This approach is not only the right thing to do — it also embodies what it takes to build brands in the new, ever-changing marketing landscape and goes beyond the way things have always been done. Consumer expectations are higher than ever, and as our economy becomes increasingly purpose driven and values based, modern marketers are challenged to navigate this next era of brand-building. Our B Corp Certification is a codification of our inherent commitment to be better tomorrow than we are today as we work to create real change for ourselves and our partners.

Contact

400 First Avenue North
Minneapolis, MN 55401-1725
P: 612-305-6000
F: 612-305-6500

Gina Gray
Director of Business Development
[email protected]
612-305-6141

Offices

Colle+McVoy
400 First Avenue North, Suite 700
Minneapolis, MN 55401
612-305-6000

Global Service Capabilities

https://www.stagwellglobal.com/our-network/

Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Christine Fruechte
Chief Executive Officer
Since arriving in 2004, Christine has brought Colle McVoy into the future by leading its transformation to achieve more than 18 consecutive years of growth — not just for the agency but also for our clients, who are attaining record-setting results.

Christine is a sought-after national speaker and resource for national media, including Ad Age, Bloomberg, NPR, The Wall Street Journal, The New York Times and HuffPost. Under Christine’s leadership, the agency has received numerous Effies and other coveted awards while consistently being recognized as a best place to work by Ad Age, Outside magazine and the Star Tribune.

Industry leader, nationally recognized visionary, and daughter of a psychic entertainer (seriously), Christine knows the best way to predict the future is to create it.

Jessica Henrichs
President
Jessica Henrichs is known as a brand transformation and turnaround specialist with a proven track record in building high-performing teams, helping brands influence consumer behavior and driving business growth. As president, Jessica drives innovation and groundbreaking solutions for clients by augmenting the agency’s digital and data science offerings and fostering transformational leadership. She’s a trusted strategic advisor and dynamic leader helping clients find innovative solutions that change consumer and customer behavior.

Jessica has nearly two decades of experience creating award-winning integrated strategies and solutions for global brands. At Digitas for more than a decade — most recently as EVP, head of account management — Jessica oversaw management of the Whirlpool, Maytag, KitchenAid, JennAir, Bank of America, Sprint, P&G, General Motors, PPG, Glidden and Goodyear accounts. Prior to Digitas, she spent nine years in charge of marketing and sales promotions for CBS Television Stations rebranding local markets, launching social and digital strategies, and promoting CBS shows in new and innovative ways.

Gil Muinos
Executive Creative Director
Gil Muinos is a passionate creative known for nurturing collaboration and big, transformative ideas. As ECD, he is responsible for helping to accelerate the agency’s growth and transformation by elevating its creative output, recruiting top talent and nurturing a best-place-to-work creative culture.

Gil has more than 15 years of experience with strategy development, concepting, copywriting and execution of brand communications and experiences for both challenger and iconic brands like Nike, Jordan Brand, Google, Xbox, Red Bull, Quaker Oats and Porsche. Before joining Colle McVoy in 2021, he was group creative director at Best Buy, where he oversaw full-service creative campaigns for the Best Buy brand, as well as Samsung, Intel, and Oculus (Meta) brand initiatives. Prior to Best Buy, his professional journey brought him from Miami to the West Coast to the Midwest, working at large, small, digital, and integrated agencies like AKQA in San Francisco. His work has been recognized with numerous major industry awards including the Effies, Clios, D&ADs and Communication Arts.

Dave Fransen
SVP, Exponent PR
Dave is known as a multidimensional, results-focused communications innovator who has helped develop and guide strategic, integrated, and award-winning campaigns for some of the world’s best-known brands, including Heineken, Coca-Cola, General Mills, Dos Equis and Audi.
As SVP of Exponent PR, Dave leads the public relations practice of Colle McVoy and integrates its exceptional creativity into work across the agency to make an exponential impact for brands.
His 20-plus years of experience spans brand-building and corporate social responsibility campaigns, new product launches, print and digital advertising, content marketing, experiential planning, and activation, social and earned media campaigns, and strategic corporate and internal communications. In recent years, his work on Newcastle Brown Ale’s Super Bowl and Coca-Cola's Share a Coke campaigns helped earn two Cannes Lions and several Effie Awards.

Steve Knapp
Managing Director, Media & Data Science
Steve is a proven leader, integrated activator, and collaborative team builder with a finger on the pulse of evolving media, a thirst for innovation and a strong belief in the integration of media, insights, analytics, creative, public relations, and social media.

As managing director of media and data science, Steve leads media intelligence and engagement activities across paid/owned/earned channels encompassing strategy, investment, and performance. For more than 20 years, Steve has held media and marketing strategy leadership positions at select agencies, working on some of the world’s most admired brands, including Subaru, Nike, General Mills, H&R Block, Harley Davidson, Jack Link’s, Kimberly-Clark and Northwestern Mutual. His expertise spans all media, with extensive digital experience in mobile, social, video, native and programmatic solutions.

He has won multiple Effie Awards, Adweek’s Media Plan of the Year Award and MediaPost’s Creative Media Award.

Ed Bennett
EVP, Design
Ed transformed the design division at Colle McVoy into one of the most prominent in the country by living according to two simple rules: never run out of ideas and have an amazing smile. Ed doesn’t believe in having a specific design style; rather, he thinks a brand’s style should lead to its own unique look, feel and behavior. This design philosophy has helped modernize brands, allowing them to recapture their essence.

He has an incredible breadth and depth of design expertise stemming from his experience with brands including Nikon, ESPN, Jim Beam, Red Wing Shoe Company, Field & Stream, Lee Jeans, Johnson & Johnson and Caribou Coffee. And he has a talented stable of designers working with him. Together, they have received national and international recognition for their work, including awards from D&AD, AIGA, The One Show and Communication Arts.

John Doyle
EVP, Brand Experience Design
John thrives on helping brands make the most sense of today’s complex world and use that understanding to develop an advantage over the competition.

As executive vice president of brand experience, John is responsible for the development and creation of cohesive brand experiences across marketing disciplines. He also invents and reinvents new mediums to drive business growth for our clients.
John hails from Chicago, where he led strategy, digital, social, media, experiential and content creation teams at several noted agencies. He has more than 15 years of multichannel experience working with many admired brands, including American Airlines, Bank of America, Best Buy, Coca-Cola, Edward Jones, Hilton Worldwide, Ingersoll Rand, Kellogg’s, Kohler, Porsche, Quaker, Samsung and Under Armour, among others. His work has been recognized by the Effie Awards, Communication Arts, FWA, the OMMA Awards and the Webby Awards.

Clients and Brands

Client & Brands	Start Date
3M, 2008	N/A
Blu Dot, 2022	N/A
Burnett Dairy, 2020	N/A
Haribo, 2022	N/A
Target, 2015	N/A
Anytime Fitness, 2020	N/A
Cub Cadet, 2015	N/A
Associated Bank, 2014	N/A
The Goddard School, 2023	N/A
Cenex, 1999	N/A
Children's Health, 2018	N/A
Northern Tool + Equipment, 2022	N/A
UnitedHealthcare, 2018	N/A
U.S. Bank, 2020	N/A
Elanco, 2015	N/A
Perdue Farms, 2022	N/A
Schwan’s Home Delivery, 2020	N/A
Fendt, 2019	N/A
Florida's Natural, 2016	N/A
Houston White, 2020	N/A
Goodyear, 2022	N/A
Jackson Hole Travel & Tourism, 2017	N/A
Medtronic, 2020	N/A
Vermont Creamery, 2018	N/A
La-Z-Boy, 2023	N/A
Peanut and Tree Nut Association, 2016	N/A
Recreational Boating & Fishing, 2006	N/A
Whirlpool, 2022	N/A
Zoetis, 2021	N/A
Stanley Black & Decker (DEWALT and Craftsman brands), 2022	N/A

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 10
Billing > $1M and < $3M 12
Billing > $3M and < $5M 3
Billing > $5M and < $10M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	10
Billing > $1M and < $3M	12
Billing > $3M and < $5M	3
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
National Broadcast: 19%
Digital: 46%
Print: 4%
Out of Home: 6%
Other: 5%

Types of Services

Service Offering Revenue
Advertising - General Market/ Traditional 25
Design 25
Media Planning 15
Media Buying 15
Public Relations 10
Brand Consulting 10

Service Offering	Revenue
Advertising - General Market/ Traditional	25
Design	25
Media Planning	15
Media Buying	15
Public Relations	10
Brand Consulting	10

Industry Experience

Agency Profile