Overview

Company Summary

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales. As one of America’s largest privately held full-service advertising and marketing agencies, Mower brings something special to the brand-building table: true independence. This creative freedom gives us the flexibility to assemble the right team for your challenge. From strategic planning to SEM, PR, video, social, digital marketing and fully integrated campaigns, our agency does it all. At Mower, we build brands. We also build friendships. It’s a simple philosophy, really. Something we call Brand as Friend(R). By positioning your brand not just as a product or service, but as a friend, we help you develop powerful bonds that can last a lifetime. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Matthew Ferguson
Managing Partner
Matt has 15 years of experience in marketing communications, with time spent on both client and agency sides. Specializing in advertising, integrated marketing communications and branding, he lends his talents to communications for everything from high-end luxury products to industrial materials, and has led a number of successful campaigns for such clients as:

Walt Disney World
Disney's Wide World of Sports
Nucor Corporation
Bojangles' Restaurants
GE Lighting
Drexel Heritage
Pinehurst
Asheville Tourism
Biltmore Estate
Jack Nicklaus & Arnold Palmer Golf Developments

Education
BS, Florida State University

Affiliations
Member, Omicron Delta Kappa National Leadership Society
Member, Golden Key National Honor Society
Member, Florida State University Seminoles Varsity Letterman's Club (Football)
Special Recognition
EFFIE Award, New York American Marketing Association
TV Spots of the Week, Ad Age
ADDY Award, American Advertising Federation
Finalist, Creative Excellence in Business Advertising Awards, American Business Media
International Adrian Award, Hospitality Sales and Travel Marketing Association
Disney Marketing Excellence Award
US Ad Review
PRINT Design Annual
Campaigns profiled in Prentice Hall's Marketing: Real People, Real Choices 2005 and other textbooks

What it all means to you...
"Chances are, I've done something in your category that drove business results and made an impact at a national level."

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	213
Billing > $1M and < $3M	1
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	57
Public Relations	18
Brand Consulting	8
Digital/Interactive | Website Development, Hosting, Monitoring	5
Digital/Interactive | Search Engine Marketing	5
Media Buying	4
Media Planning	3

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Industry Experience

Food & Beverage | alcoholic beverages
Food & Beverage | food
Travel | hotels & resorts
Government | political
Healthcare | managed care
Media | broadcasting
Travel | airlines
Gambling | casinos
Social Media
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | Banking - Consumer
Travel | tourism
Technology | communications
Professional Services (accountants, consultants, lawyers)
Telecommunications
Technology | computer hardware & software
Automotive | vehicles
Consumer Services
Non-profit, associations & public services
Education
Healthcare | medical products
Healthcare | pharmaceutical

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