Overview

Company Summary

We believe that what separates us from all other agencies is The Work, The Work, The Work. Our mission is to create the world’s most compelling commercial content, and to us, the only kind of work that matters is work that changes behavior. We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important. Which is why this section is 81 words, instead of the 250 you allotted us.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

David Lubars

David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.

Mark Goldstein

Mark Goldstein joined BBDO in March of 2005 and is Vice Chairman, Chief Marketing Officer for BBDO North America. Called by The Wall Street Journal “a respected adman and new business guru,” Mark most notably and recently was Chief Marketing Officer at Fallon Worldwide during its incredible growth from 1993 to 2004. He’s been an agency president and creative director, and in his three years at BBDO has led successful new business efforts generating over $5 billion of global billings.

John Osborn

John “Ozzy” Osborn is President and CEO of BBDO New York. John has been at BBDO nearly 15 years. Prior to becoming President and CEO, John was the principal architect of the agency’s integrated marketing communications programs. He was responsible for accelerating BBDO’s transformation from an advertising agency into a fully integrated communications company.

Jeffrey Mordos

Jeffery A. Mordos is the Chief Operating Officer of BBDO North America and BBDO New York. In this role, he is responsible for overseeing a wide range of administrative, human resource, technology, and general business affairs. Jeff has been with BBDO New York for 24 years. During this period, he played a leading role in running the agency's flagship Pepsi account. And under his leadership, BBDO's Pepsi-Cola Company business grew in size to more than $400 million in billings. Since taking over New York’s COO reins in 1999, Jeff’s contributions have been critical in achieving record levels of annual revenue and profit growth. He has also spearheaded numerous programs that have upgraded the quality, diversity, training, and retention levels in the agency.

Tracy Lovatt

Tracy Lovatt is EVP, Director of Behavioral Planning of BBDO North America. Tracy focuses on developing brands’ entire communication strategies, across every “touch point” and media channel. She is a senior strategist and team leader experienced in developing business and brand building communications solutions for all of our BBDO brands. Tracy has worked in Europe and North America and was previously President and EVP of Worldwide Accounts for Momentum NY, where she was responsible for running the NY agency.

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Clients and Brands

Client & Brands	Start Date
Mars Milky Way M&M's Pet care: Wholemeals M&M's Ice Cream Pet care: Cesar Snickers Marathon Pet care: Sheba	02-23-1995
Bayer	01-28-1994
P&G/Gillette Pure Divine Body Wash Mach3 Disposables Prestobarba Daisy3 Disposables Venus Disposable Malibu Gillette Hair Care Venus Vibrante Gillette Clinical Strength Anti-Perspirant Blue 3 Satin Care for Women Venus Breeze Gillette Anti-Perspirant & Deoderant Venus Gillette Body Wash Fusion HydraGel Series Line Toiletries for Men Sensor3 Disposables Venus Disposables Venus Divin Fusion, M3Power, Mach 3, Mach 3 Turbo	01-01-1966
Johnson & Johnson Rogaine Cordis Stayfree Lubriderm Splenda Cypher Stent Monistat Mosaics	07-18-2001
AT&T Wireless Wireline DSL Wireline Landline Wireline TV	07-04-2000
Campbell's Premium Innovation Select Condensed Adult Varieties Kid's Promotions Swanson Broths Simple Meals Innovation	07-25-1954
Bank of America Corporate and Investment Banking Corporate Advertising Wealth and Investment Management Consumer/Retail Banking	08-31-2005
PepsiCo Mountain Dew Wild Cherry Pepsi Aquafina AMP Diet Mountain Dew Code Red Pepsi Sierra Mist Free Aquafina FlavorSplash Diet Pepsi Max Aquafina Sparkling Ethos Water Aquafina Alive Sierra Mist	01-01-1960
GE GE Olympics Sponsorships GE Plastics GE Corporate Marketing GE Appliances GE Real Estate GE Money	01-01-1920
FedEx FedEx.com FedEx Ground FedEx Home Delivery FedEx Express FedEx International FedEx Freight FedEx Kinko's FedEx Corporate	07-25-1989

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Technology | consumer electronics
Food & Beverage | soft drinks
Automotive | vehicles
Business Services & office products
Luxury & Imported products
Financial services | Banking - Consumer
Financial services | investments
Healthcare | pharmaceutical
Travel | automobile rental
Financial services | credit cards
Non-profit, associations & public services
Food & Beverage | food
Media | publishing
Food & Beverage | pet food
Consumer Services
Home Products | housewares
Healthcare | medical products
Apparel & Fashion | footwear
Restaurants
Telecommunications
Financial services | insurance
Appliances
Food & Beverage | alcoholic beverages
Retail
Media | broadcasting
Travel | hotels & resorts

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