Overview

Company Summary

Mindstream Media Group has specialized in media since 1995. We partner with our clients to prioritize their media spend across local markets and create channel agnostic plans that provide contextually relevant messages to their customers. We apply a holistic approach to plan and buy media at scale in a manner that delivers positive business results for our clients. With over 25 years of media expertise, our clients receive the highest levels of service in a multitude of connected media disciplines including media buying, planning, programmatic media, digital media insights, paid search and paid social.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide:

Eric Schaefer
CEO
Eric Schaefer is the CEO of Mindstream Media Group (formerly Southwest Media Group), leading the agency from its Dallas headquarters. Prior to becoming CEO of the agency, he was President and Chief Digital Officer of Southwest Media Group where he built an in-house programmatic media optimization team and developed an integrated business intelligence practice. With over 20 years of broadscale media experience, Eric has a proven record of aligning traditional and digital media strategy to connect business results with clients’ media investments. In addition to media agency operations, Eric frequently engages in digital strategy and measurement at the clients’ media objective state. His experience with broadcasters, publishers and agency team models, particularly within data-driven media activations, give him a unique acumen in designing and implementing value-driven media solutions for clients. Eric is a proven creative solutions specialist and self-proclaimed positive thinker, striving to maintain a personable approach to people and leadership. 

Todd Unruh
Chief Strategy Officer
Todd has over 20 years of experience in digital strategy, branding and consumer insights. He has led digital strategy efforts for brands in packaged goods, insurance, restaurant, non-profit and other categories. He also has a strong background in user experience, website and app design as well as e-commerce and analytics. Leading Mindstream Media Group’s evolving strategic approach to client solutions, he is responsible for applying our team’s strong media acumen to every communication, advertising and business challenge in order to create a solution that has lasting impact for our clients. 

April Cook
Director of Talent & Development
April leads all training and development for the agency, including recruiting top talent crucial for a growing client roster and developing both young and seasoned professionals toward career excellence. April inherently understands that the employee is the single most valuable asset an organization can have and is driven by the unrelenting pursuit of a fun and engaging culture.

Jeff Moyer
VP Finance

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Clients and Brands

Client & Brands	Start Date
Dillard''s Dillard''s	N/A
Texas Health Resources Texas Health Resources	N/A
RSG Group Gold's Gym John Reed Heimat	04-22-2018
The Parking Spot	08-17-1999
Eternal Water	04-01-2022
Coffee Bean & Tea Leaf	05-02-2022

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 40%
National Broadcast: 15%
Digital: 30%
Print: 5%
Out of Home: 10%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Data & Analytics	0
Digital/Interactive | Search Engine Marketing	0
Media Buying	0
Shopper Marketing	0
Experiential	0
Media Planning	0
Digital/Interactive | Search Engine Optimization	0

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Industry Experience

Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Food & Beverage | soft drinks
Gasoline/Petroleum
Media | other
Retail
Restaurants
Financial services | insurance
Telecommunications
Education
Non-profit, associations & public services
Media | publishing
Gambling | casinos
Government | economic development
Luxury & Imported products
Food & Beverage | alcoholic beverages
Recreation & Sports | sporting goods
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Automotive | aftermarket
Apparel & Fashion | apparel
Cosmetics, perfumes & toiletries
Entertainment & Culture | motion pictures
Financial services | investments
Food & Beverage | food
Business Services & office products
Financial services | Banking - Consumer
Media | broadcasting
Consumer Services
Healthcare | medical products
Travel | tourism
Travel | hotels & resorts
Agriculture
Travel | airlines
Home Products | home furnishings

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