Gotham Inc.

Last Modified: 07-09-2008

http://www.gothaminc.com
Ownership: Holding Company
Size: 101-200

Overview

Company Summary

A 15-year history of fighting the bureaucracy of big agencies with a faster, leaner, hands-on delivery of communications. We're smaller by design. Media neutral by choice. And passionate about branding, content, engagement and promotion. We're all about rewriting the rules. We value open minds and daring instinct. Because if you want to change the game, you've got to look at the world differently. Quick to see opportunity that lies beneath the surface. Obsessed with uncovering insights that lead to enduring brand platforms. Because at the core of surprising creative and blockbuster results is a lasting idea. That can manifest itself anywhere. Our Iconic Brand Platforms: Maybe she’s born with it, Maybe it’s Maybelline (Maybelline) Someday, we’ll all invest this way. (E*Trade) Life is our life’s work. (Pfizer) Our food is fresh, our customers are spoiled. (Fresh Direct) Live the life without paying the price. (HomeGoods)

Contact

150 East 42nd Street
New York, NY 10017
P: 212-414-7000
F: 212-414-7095

Ashley Shoval
Dir. of New Business Development
[email protected]
2124146855

Offices

Global Service Capabilities

Staff

Total Number of Employees

Office Employees: 101-200
Total US:
Total Worldwide:

Peter McGuinness
Chairman/CEO
Peter is a guy you want to speak with. He’s charismatic and sharp. Knowledgeable. And not only hears, but listens. Come into a conversation with a challenge for your business. Leave with a few unconventional ways to tackle it at the knees. Strategy is his thing, which he’ll tell you is the key to building brands (right next to treating consumers like the intelligent humans they are). His mission at Gotham is to help his clients outsmart their competitors. How? By focusing on ideas before executions and by exploiting every channel available. Especially if that channel didn’t even exist yesterday.

Before landing at Gotham, Peter ran the Rubbermaid, Black & Decker, AT&T and Gateway accounts at McCann-Erickson. He helped transform the MasterCard “Priceless” campaign into a global phenomenon in over 100 countries and in 45 languages and went on to lead 40 integrated brands for Unilever in 90 countries. IPG then tapped him to head Momentum’s UK unit, that specializes in brand activation, as Regional President for Europe, Middle East & Africa. He guided 45 offices as well as Microsoft, Nokia, HP and Bacardi. Did some good with multiple pro bono efforts including the AIDS Awareness Quilt campaign under the Clinton and Bush administrations, Anti-Crime campaign under the Giuliani Administration and the “Small Steps” campaign for the U.S. Dept. of Health and Human Services. Add to his list these creative accomplishments: Effies, AMEs, CLIOs and Cannes Lions.

Peter also serves on the AAAAs board charged with helping to shape the future of the advertising industry and is a David Rockefeller Fellow for the advancement of New York City. He sits on the board of the New York Pops, a division of Carnegie Hall, as well as the Marketing/Advertising Curriculum Committee at Baruch College. In his spare seconds, he enjoys keeping the city’s best sommeliers on their toes.

Sheri Baron
President/COO
Go big or go home. That’s Sheri’s story and she’s sticking to it. Because if the idea doesn’t move you, the advertising won’t either. As a founding partner of Gotham, she knows all about building brands and creating success stories. And about the collaborative effort needed to get there. Maybelline sprouts into a $1.3 billion global cosmetics leader under her guidance. Liz Claiborne reinvents itself. Remington, Yellowbook, Lindt Chocolate, and Bausch & Lomb boost sales.

Sheri brings a wealth of experience with her. From Wonder Bread, Lego, Noxema and Mentadent to beauty brands like Macy’s, Chesebrough-Pond’s and Cover Girl. She knows how to market to women—well—and co-chairs IPG’s Women’s Leadership Network. In recognition of her achievements, she was one of the first six people inducted into the AAF’s Hall of Achievement.

Her only regret (sometimes) is moving out of the city into the burbs. But then she looks out into her yard.

Marty Orzio
Chief Creative Officer

Clients and Brands

Client & Brands	Start Date
Yellowbook	N/A
Newman's Own	N/A
HomeGoods	N/A
Abbot Laboratories, Ross Products Division (Ensure/Glucerna)	N/A
Maybelline New York	N/A
Fresh Direct	N/A
Medco Health	N/A
Bausch & Lomb	N/A
Zoombak	N/A
Sony Ericsson	N/A

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 1
Billing > $3M and < $5M 2
Billing > $5M and < $10M 1
Billing < $10M and < $25M 7
Billing < $25M and < $50M 8
Billing > $25M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	1
Billing > $3M and < $5M	2
Billing > $5M and < $10M	1
Billing < $10M and < $25M	7
Billing < $25M and < $50M	8
Billing > $25M	1

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

Types of Services

Service Offering Revenue

Industry Experience

Agency Profile