Overview

Company Summary

At Publicis, we believe we are no longer in the business of creating brand communications. We are in the business of igniting and changing brand conversations. Yesterday was about brands talking to people. Today, brands and people talk to each other. We’re now in a conversation. The role of marketing is to create and to direct the brand conversations in such contagious ways that more people are speaking positively about you than negatively, which as studies prove, translates into customer attraction, acquisition and retention. This is what we do – create contagious ideas that ignite and positively change the brand conversation -- for some of the most sophisticated marketers in the world including Procter & Gamble, Citi, T-Mobile, BMW, Nestle, Curves and Coca-Cola. Publicis USA is the U.S. operating unit of Paris-based Publicis Worldwide, the largest global communications agency within parent holding company, Publicis Groupe, the fourth-largest global communications company.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Susan Gianinno
Chairman & CEO
Susan Gianinno joined Publicis Groupe in 2003 as Chairman and CEO of Publicis USA. She is a member of the Publicis Worldwide Board (COMEX). In her role, Susan oversees all Publicis USA operations. Susan has led Publicis USA operations to a tripling of revenue over the last three years.

Susan was previously Chairman and President of D’Arcy Masius Benton & Bowles; and prior to that was Chief Executive Officer at J. Walter Thompson New York. She joined JWT from the position of Executive Vice President, Worldwide Client Managing Director at BBDO, where she was the executive in charge of global clients. Susan spent twelve years at Young & Rubicam, where she was Executive Vice President and Worldwide Client Managing Director. She served on the Board of Directors at all four agencies.

A Boston College Trustee since 1991, Susan is also a member of the Visiting Committee for the Division of Social Sciences at the University of Chicago. Susan serves as Vice Chair of The Advertising Council’s Board of Directors. She also serves on the Board of Directors for the American Association of Advertising Agencies and served a total of 8 years on the Board of Directors and the Executive Committee for The United Way of New York City. She is also on the Advisory Council for Surgeons of Hope.

The recipient of numerous industry honors, Susan is a member of the YWCA's Academy of Women Achievers and was selected by Advertising Age as one of the best and brightest "women to watch." Susan served as a non-partisan advisor to George H.W. Bush’s Task Force on Terrorism from 1985-1992. She has published articles in professional journals focused on several psychological topics including the contributors to well-being and happiness.

Susan started in advertising while completing her Ph.D in Behavioral Psychology from the University of Chicago. She also has a Master's Degree in Psychology from Northwestern University and a Bachelors Degree with honors from Boston College.

Doug Henderson
CFO
Doug Henderson was appointed Chief Financial Officer, Publicis USA in 1995. In this role, he is responsible for all financial aspects of the company, as well as having responsibility for corporate legal matters and a member of the acquisition team. In the latter role, Doug has lead the team in negotiating over ten acquisitions that have contributed to the growth and diversity of Publicis USA.

Doug joined Publicis’ predecessor company, The Bloom Companies, in 1983 as its Controller. Since joining the Company, he has been an integral part of a highly successful management team that has gown the Company to over ten times the size it was when Doug joined the Company.

Attending Texas Tech University, Doug was elected President of Beta Alpha Psi, the local chapter of the National Honorary and Professional Accounting Society. After receiving a BBA degree in accounting, he began his career with Ernst & Young, Certified Public Accountants, where he gained experience in auditing a wide range of clients including retailers, service providers, general construction contractors and banks among others. Management of one of his largest clients convinced him to leave the “Big 8” accounting firm to join their organization and he spent the next four years working for a company that specialized in electronic warfare.

Doug is a member of the American Association of Advertising Agency’s Large Agency (4A’s) Finance Committee and currently serves on the 4A’s Worker’s Compensation Board and 4A’s Audit Committee.

While born in Japan, the son of an Air Force Cornel, temporarily stationed there shortly after World War II, Doug has spent the rest of his life in Texas and proudly considers himself as a native Texan. He lives in Dallas, is married and has two daughters and one granddaughter.

Growing up, Doug lettered on his High School Golf team. Now when he’s not crunching numbers, you can usually find him on the golf course where he maintains a single digit handicap. But if you don’t find him there, he may be touring the country on his Honda Goldwing motorcycle.

As he grew older and wider, Doug felt he needed to increase activities that improved his physical health and began running at the age of 40. Seeing a marathon (26.2 miles) on TV, he decided to set a goal of completing a marathon. A year later, he completed his first marathon. Six years later he completed his eighth marathon, culminating with running in the “100th running of the Boston Marathon” in 1996.

Bob Moore
CCD
Bob Moore, an international award-winning creative talent, took the helm as Chief Creative Officer for Publicis USA in May 2006. He also serves as Brand and Creative Leader for the T-Mobile business and Chair of Publicis USA’s Creative Board.

Bob has held top Creative Director posts at Wieden + Kennedy (Amsterdam and Portland) and Fallon, Minneapolis, where he led the work for United Airlines. Over the years, he has won a long list of creative awards from some of the most prestigious international shows, including Cannes, D&AD and One Show, and has worked with major global clients such as Coca-Cola, Nike, Microsoft, United Airlines and T-Mobile.

Moore, who was trained as a copywriter, started his advertising career at Sharp Hartwig and then Cole & Weber in Seattle before joining Wieden + Kennedy in Portland, Oregon in 1990. In 1992, he moved to Amsterdam to help launch the Wieden office there and in 1996, he returned to the Portland office to run Microsoft and several other accounts, including Alta Vista, Oregon Tourism and Coca-Cola. He also ran the Nike business with Hal Curtis before joining Fallon in September 2000.

Bob continues to be based in Seattle, home to some of the most creative and innovative businesses in the world, and maintains offices in both Seattle and New York.

Mark Hider
Director of Engagement Strategy
In May 2006, Mark Hider was appointed to the new position of, Executive Vice President, Director of Engagement Strategy for Publicis USA. In this new role, he works with senior executives across the Publicis USA network to develop the most powerful engagement strategies for our clients’ brands and businesses.

Prior to joining Publicis, Mark was CEO at the New York office of the leading-edge marketing company, Imagination, headquartered in London. In that post, he successfully launched Imagination’s operations in the U.S. and Canada and won new clients such as American Express, Ericsson, Jaguar, Jet Blue, Samsung and Sprint.

Prior to that, Mark spent 18 years with Ogilvy, initially in London where he served in several executive roles including UK Planning Director, Ford of Europe Planning Director and UK Business Development Director. In 1995, Hider helped establish a Strategic Planning consultancy for Ogilvy Worldwide before becoming Strategy Director for all Ogilvy business with Ford worldwide with teams in London, Europe, New York and Detroit.

In 1997, Mark moved to the US and was part of the team that introduced Brand Management into the Marketing Department at Ford Motors and continued to consult for them when he became Global Head of Client Service for Ogilvy and JWT (both WPP agencies) on the Jaguar account. Mark spent 3 years leading the team developing 360 degree communications campaigns in over 30 countries for Jaguar and Aston Martin with work in 8 different communications disciplines.

Mark’s first job in advertising was with Masius, in London, looking for ways to analyze and quantify the effects of advertising, although he ultimately moved to an early iteration of the Agency’s Planning Department. A shift full time into Account Planning really took place when he moved to Ogilvy to work on American Express, Ford and Beecham (now SKB).

Mark lives in Bronxville, New York with his wife Nicky, and is an alumnus of Trinity College Oxford and the London Business School

Chris Shumaker
CMO
Chris Shumaker joined Publicis USA as Executive Vice President, Chief Marketing Officer in January 2007. In this role, he is responsible for leading all New Business and Brand Development efforts in the U.S.

Most recently, Chris Shumaker held the post of Executive Vice President/Worldwide Chief Growth Officer at Foote Cone & Belding Worldwide. Since June 2006, Chris has been Principal of his own company, Shumaker Consulting, in Richmond, Virginia.

Previously, Chris was EVP/Director of Development at Grey Worldwide North America. In record time, Chris was responsible for bringing on board a number of new business wins, including Lands’ End and the global Manpower account, as well as playing a key role in helping to reposition the agency.

Prior to September 2004 when he joined Grey, Chris served as Director of Development at The Martin Agency from 1995. During that time, the agency achieved significant growth, which included wins such as UPS, Olympus, Kellogg's, the American Stock Exchange, NASCAR, Quiznos, AXA Financial and Timberland, among others. Prior to joining The Martin Agency, from 1989 to 1995 Chris headed up marketing communications for the small appliance giant, Hamilton Beach/Proctor-Silex, Inc.

Chris was a founding member of the American Association of Advertising Agencies (AAAA) New Business Committee, which produced the AAAA’s first national New Business Summit. Chris has also served on the Boards of the American Marketing Association Richmond Chapter and The Advertising Club of Richmond. He is a periodic guest speaker at the VCU Ad Center and has a marketing degree from Virginia Tech (‘82.) Chris resides in the country, just outside Richmond, with his wife, Carol, and their two children.

Patricia Enright
Chief Talent Officer
Patty’s most recent assignment, besides mother to her ten-year-old daughter Sasha which she proclaims “her most successful accomplishment,” is Chief Talent Officer at Publicis USA. This is a new role at Publicis and is instrumental in integrating change and defining the agency through the recognition of its talent.

Prior to that, Patty was Executive Vice President, Human Resources Worldwide at D'Arcy Masius Benton & Bowles. She was also a member of the Worldwide Board of Directors.

Patty joined D'Arcy in 1998 from Ogilvy & Mather, where she was Senior Partner, Director of Human Resources with responsibility for Worldwide and North American Human Resources. She began her career in advertising as a Personnel Recruiter at Ogilvy & Mather in 1987, moving to Corporate Personnel Manager in 1990 and adding the title of Vice President in 1991.

Before joining the advertising industry, she was with Lord &Taylor for five years, where she held the position of Director of Staff Employment from 1985-1987.

Patty is a cum laude graduate of University of Massachusetts at Amherst. She is a member of the Academy of Women Achievers of the YWCA of the City of New York, as well as a Board Trustee for Home and Hospice Care of Rhode Island. She is involved in numerous volunteer activities in New York City that focus on the areas of theater and the arts, all of which contribute to make New York City “great!” When not in NYC, Patty and her family can be found in Rhode Island, her home away from home.

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Clients and Brands

Client & Brands	Start Date
Procter & Gamble	01-01-1964
L'Oreal	01-01-1981
Whirlpool	01-01-1999
Nestle	N/A
T-Mobile	N/A
Citi	01-01-2007
Beam Brands	N/A
LG	N/A
UBS	01-01-1998
BMW	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	60
Digital/Interactive | Website Development, Hosting, Monitoring	10
Digital/Interactive | Search Engine Marketing	7
Digital/Interactive | E-Commerce Solutions	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Mobile and Wireless	5
Marketing Data Analytics	3
Design	2
Business-to-Business	2
Direct Marketing	1
Brand Consulting	0
Media Planning	0

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Industry Experience

Financial services | credit cards
Apparel & Fashion | footwear
Technology | consumer electronics
Financial services | Banking - Consumer
Appliances
Apparel & Fashion | jewelry & accessories
Healthcare | medical products
Apparel & Fashion | apparel
Food & Beverage | food
Professional Services (accountants, consultants, lawyers)
Financial services | insurance
Non-profit, associations & public services
Food & Beverage | pet food
Technology | communications
Automotive | vehicles
Travel | hotels & resorts
Education
Recreation & Sports | sporting goods
Travel | tourism
Gambling | lotteries
Food & Beverage | soft drinks
Food & Beverage | alcoholic beverages
Retail
Healthcare | pharmaceutical
Cosmetics, perfumes & toiletries
Luxury & Imported products
Technology | computer hardware & software
Restaurants
Healthcare | direct to consumer (DTC)
Technology | electronics
Financial services | investments
Household Supplies

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