Overview

Company Summary

Our guiding philosophy at BBDO is “The Work, The Work, The Work” because in the absence of great work nothing else matters. We have shown that great creativity can be an economic multiplier for our clients and this has helped us to be named the world’s most effective agency network by the Effies and the world’s most creative network in the Gunn Report. Our mission is to create and deliver the world’s most compelling commercial content across all mediums and screens. Our obsessive focus on creativity includes best-in-class digital, mobile and experiential expertise. The longevity of our relationships is built on trust, respect, and the impact of what we accomplish together. BBDO Minneapolis opened its doors in 1930 to service the Hormel Foods account. Today, we are proud to still call them a client, more than 80 years later, making it one of the longest-standing client/agency relationships in the industry. In addition to creating award-winning campaigns for Hormel brands including Skippy, SPAM, Black Label Bacon and Jennie-O Turkey Store, we work with a variety of clients including Berkshire Hathaway Home Services, Schwan’s Home Service and Anderson Windows.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 500+
Total Worldwide: 500+

Neil White
President and Chief Executive Officer
Neil joined us in 2008 with 20 years of international marketing experience. Born in South Africa, Neil began his career on the client side with First National Bank and ABSA Bank in Johannesburg. He moved to advertising in 1997 working first with Bozell Africa before moving to Canada serving in senior account director roles for J Walter Thompson, BBDO Canada and ACLC. His brand experience includes United Distillers and Vintners (Smirnoff, Baileys, Malibu & Tanqueray), Hershey Canada, Wrigley, Shell Oil and Mercedes-Benz. Before being elevated to President and Chief Executive Officer of BBDO Proximity Minneapolis in 2012, Neil ran the Hormel Foods business (15+ brands).

Julie Forte
SVP, Managing Director
Julie launched her digital career at Fingerhut where, along with a small team, she started the direct mailer’s first website and email program by integrating direct marketing principles to maximize digital sales. From there she moved to Target where she spent 6 years as a digital marketing manager and worked on the commerce launch of target.com and marshallfields.com. Her focus was on site optimization, innovative marketing projects and merchandising. She then spent 5 years on the agency side, leading the strategy, launch and ongoing optimization for e-commerce on lee.com, bauer.com, westlaw.com and chamilia.com. Julie brings a great deal of direct and e-commerce experience to our group, along with years of knowledge based on managing programs for CPG brands including ConAgra and General Mills.

Susan Kaufman
SVP, Director of Planning
Susan came to BBDO after 16 years of strategic leadership experience with Leo Burnett, iLeo, Sapient and Rapp Collins. She has an extensive understanding of categories and audiences from her work with US Airways, Mercedes-Benz, Discovery, American Express, and Adidas. As the Director of Planning for BBDO Proximity, Susan is responsible for mining consumer insights and helping to develop strategies and work that will be compelling and relevant to a client's target audience.

Noel Haan
SVP, Exec Creative Director
Noel Haan is a born leader who turns insights into actionable and brand-elevating ideas. Noel's natural ability as a designer and strong strategic thinking have produced behavior-changing ideas and expertly crafted communications for some of the largest brands in the world. Noel puts his agency and clients first, above and before any ego-driven agendas, to move business forward. Noel leads the BBDO Proximity creative team leaning on his over 20 years of industry experience at some of the most prestigious agencies in the world. Before joining BBDO in late 2013, Noel led creative departments at Ogilvy & Mather, Cramer Krasselt and Leo Burnett for over 12 years. Noel's brand experience includes award-winning work for Jim Beam, Canadian Club Whiskey, Bayer Consumer Products, Altoids, SC Johnson, Maytag, Jenn-Air, Porsche and Cadillac, among others. When Noel isn't at his desk, he enjoys playing guitar, photography and spending time with his three amazing children

Tim Brunelle
VP, Creative Director
Prior to joining BBDO in late 2013, Tim was freelancing for Team Detroit (on various Ford models), Crispin Porter Bogusky (MetLife) and Ari Merkin Inc (Trip Advisor and MetLife). From 2007–2012, Tim also ran his own ad agency, Hello Viking, producing work for PricewaterhouseCoopers, 3M, Sears, Thrivent, Justin Timberlake and Andersen Windows. He also co-founded the online banner ad production shop Bannerpalooza and marketing software firm Curation Station. Tim has worked for agencies in St. Louis, Boston and New York City on clients including Harley-Davidson, Porsche, Anheuser-Busch, Goodyear and EMC. He spent eight years helping lead Volkswagen’s “Drivers wanted” campaign in North America. For the past four years, Tim has served as President of the 1,300-member Minnesota Interactive Marketing Association (MIMA). Tim lives in Minneapolis with his two sons, ages six and eight.

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Clients and Brands

Client & Brands	Start Date
Schwan''s Home Service Schwan''s	06-05-2012
Hormel Foods SPAM, Natural Choice, Compleats, Rev, ChiChi''s, Dinty Moore, Black Label Bacon	01-01-1930
Jennie O Turkey Store Jennie-O	03-01-1994
Anderson Windows Como Park Zoo & Conservatory	01-01-2014
Skippy Peanut Butter Skippy	02-01-2013
Berkshire Hathaway HomeServices	06-01-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	2
Billing > $5M and < $10M	3
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
$51 - 100 Million'

Allocation Percent of Media Placed by this Office
Local Broadcast: 65%
National Broadcast: 5%
Digital: 10%
Print: 16%
Out of Home: 3%
Other: 1%

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Types of Services

Service Offering	Revenue

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Industry Experience

Restaurants
Consumer Services
Food & Beverage | alcoholic beverages
Home Products | home furnishings
Agriculture
Non-profit, associations & public services
Retail
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Professional Services (accountants, consultants, lawyers)
Financial services | insurance
Home Products | housewares
Real Estate | buildings & construction
Media | broadcasting
Food & Beverage | food

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