Overview

Company Summary

At Pavone we think it so. With a focus on energy, entertainment, government, healthcare, and financial service sectors, we deliver innovative, integrated marketing solutions to clients such as: Zep, Pocono Raceway, Donate Life Pennsylvania, Mount Nittany Health System, F&M Trust, Drydene, and the Pennsylvania Horse Racing Association, among many others. We’re a group dedicated to a data-driven process, ensuring every insight and proof-point can be legitimized quantitatively. We push traditional thinking to hijack the norms of society, putting our brands at the forefront of relevant conversations, positioning them for success in the minds of the consumers. We chose a bulldog as our mascot because we attack challenges fiercely, but are loyal to those who entrust us as guardians of their brand. There are awards out there for anyone who needs to feel validated in their work. Sure, we’ve won plenty of regional and national awards, but that’s not what we tout. We’re proud of the successes we’ve achieved in the face of challenges that were “impossible” to overcome. We don’t back down, we tighten our jaws and earn you the results you deserve. No matter the challenge or the audience, we’ll make sure your message is heard, effectively and efficiently. That’s what we’re about.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Michael Pavone
CEO
Michael is the founder and CEO of Pavone Group, one company made up of several focused boutique agencies with deep industry expertise. As CEO, he is responsible for strategic business planning, new business efforts and ongoing management. Michael also works closely with all members of the Pavone Group team and its agencies from concept to final execution, to ensure that strategic marketing objectives are consistently met in a cost-effective and timely manner.

Michael was a finalist of Ernst & Young’s Entrepreneur of the Year and has led several of the companies in the Pavone Group to a place on the region’s 50 Fastest Growing Companies list. Pavone Group was recognized by AdWeek as a Top 100 Fastest Growing Company and named to Inc. 5000’s List of Fastest Growing PrivateCompanies. We have also won 300+ national and international creative and marketing awards.

He is also a member of the Young Presidents’ Organization (YPO).

John Bassounas
President
John has 25+ years experience in the healthcare, food & beverage, data analytics, and senior living categories working with clients to shape organizational and marketing strategies to navigate the rapidly changing business paradigm. He has led strategic planning, branding, re-positioning and marketing programs with communities and health systems throughout the country. This work has been done in both the for-profit and non-profit space. John has led nationally recognized research studies on wellness, healthcare, food and beverage, and senior living with findings being presented at conferences and media on national, regional, and local levels.

A graduate of Villanova University, John is President of Pavone Marketing Group which includes Varsity, a mature marketing consultancy and WildFig, a data science and analytics consultancy focused on transforming organizations into becoming data-driven. He has also completed coursework at Wharton School of Business, University of Pennsylvania as part of ongoing professional development. John is also a member of the Young Presidents' Organization.

Amy Beamer
Partner
Amy works closely with Michael and our department managers in the day-to-day operation of the agency. She works with individual clients to determine their specific needs and develop marketing and media solutions tailored to meet their expectations and budget. Amy graduated with a bachelor’s degree in business administration from Elizabethtown College and was recently recognized as one of central Pennsylvania’s Forty Under 40 and as one of the Top 50 Women in Business in Pennsylvania.

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Clients and Brands

Client & Brands	Start Date
Pennsylvania Horse Racing Assoc. Donate LIfe	07-01-2018
Mount Nittany Health Mount Nittany Health System & Physician Group Mount Nittany Health	07-15-2007
Pennsylvania Utility Commission Pennsylvania Utility Commission	03-01-2012
Harrisburg University Harrisburg University	08-24-2015
Fulton Financial Corporation Fulton Bank	01-10-2007
F&M Trust F&M Trust	09-27-2016
WellSpan WellSpan Health	07-21-2010
Pennsylvania Medical Society Pennsylvania Medical Center	10-10-2016
Insulet Corporation Omnipod	08-05-2018
PPC Lubricants Drydene	03-01-2017

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	24

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 10%
Digital: 30%
Print: 40%
Out of Home: 20%

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Types of Services

Service Offering	Revenue
Design	10
Advertising - General Market/ Traditional	10
Public Relations	10
Health Care	10
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Sports Marketing	5
Brand Consulting	5
Marketing Data Analytics	5
Corporate Communications	5
Direct Marketing	5
Digital/Interactive | Search Engine Marketing	5
New Product Development	5
Business-to-Business	5
Digital/Interactive | Website Development, Hosting, Monitoring	5
Media Planning	5
Event Marketing	5

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Industry Experience

Healthcare | pharmaceutical
Food & Beverage | alcoholic beverages
Gambling | casinos
Non-profit, associations & public services
Consumer Services
Agriculture
Financial services | Banking - Consumer
Public Relations
Media | publishing
Business Services & office products
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Government | economic development
Government | political
Industrial, Manufacturing & chemicals
Healthcare | medical products
Media | other
Education
Automotive | vehicles
Healthcare | direct to consumer (DTC)
Financial services | investments
Media | broadcasting

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