Overview

Company Summary

A brand consultancy for health and wellness companies.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Adele Park
Head of Retail Design
Brand Experience: Bloomingdales, Bergdorf Goodman, Calvin Klein, Dior, Hasbro, Jason Wu, Neiman Marcus, Natori, NEST Fragrances, Nordstrom, Ole Henriksen, Papyrus, QVC, Saks Fifth Avenue, Sephora, Simple Human, Target, TJMaxx, Ulta, Walmart

Master’s, Interior Architecture, RISD

Former Faculty at Boston Architectural College

Ten+ years volunteer work, Habitat for Humanity

Anna Kern, PhD
Head of Research
Brand Experience: Brigham and Women's Hospital, Kaiser Permanente Washington, Northwell Health, Semmes Murphey, Catalyst Housing, Eli Lilly, Ipsen, Vertex, Heat Biologics, Validity, The Nature Conservancy, Oxfam America, The Conference Board

Partner, The Brand Ecologist

Adjunct Faculty, Sociology, Vermont State University

Former Research Fellow, IGERT University of Kansas

Former Research Fellow, HealthAware Boston College

Member, The Institute of Practitioners in Advertising

Becky Getz
Head of Brand Experience
Brand Experience: Northwell Health, Semmes Murphey, Amazon, Beam Suntory, Dove, Hertz, Kimberly Clark, Unilever

Former Head of Global Brand Strategic Initiatives and Operations, Amazon

Former Head of Customer Experience at Amazon AWS

Former VP & Head of Operations, Design Experience, Capitol One

Founder, Former Managing Director, Barrie D’Rozario DiLorenzo

Former Managing Director, Agency Operations, Ogilvy

Former SVP Global Client Lead/Director of Client Management, Ogilvy

Member, 4As CX Council

Beth Ameida
Cofounder & Design Director
Brand Experience: Northwell Health, Semmes Murphey, New England Baptist Hospital, GBH, Cure Alzheimer’s Fund, +Rise, Matillion, MIT Seung Lab, GBH, Captains of Industry

Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites

Graduate of MassArt; Best in Show Winner; Kakehashi Creators Program, Japan

Henk Groenewald
Head of Strategy
Brand Experience: Northwell Health, Semmes Murphey, Lilly, Pfizer, Millipore Sigma, Merck, Unilever, P&G, Desmond Tutu Peace Trust, Nelson Mandela Children’s Fund, The Nature Conservancy, MSPCA, Harvard, Citibank, Prudential, Chubb, British Telecom, Boeing, Amazon, Google, Microsoft, Coca-Cola, Cadbury, Diageo, Starbucks

Founder, The Brand Ecologist

Strategist, Rare Disease Pharmaceuticals, Havas

Global Experience: North America, Europe, Africa, Asia

Jeff Monahan
Founder & CEO
Brand Experience: Northwell Health, Semmes Murphey, Cure Alzheimer’s Fund, New England Baptist Hospital, Atlas Venture, Ophthalmic Consultants of Boston, Vera Wang, Bang & Olufsen, Wedgwood, Godiva

Graphis Annual Awards (multiple awards, multiple categories), Graphis 50 Best Branding Studios USA, Graphis 50 Best Design Studios USA, Cooper Hewitt Smithsonian National Design Award Nominee

Cochair Jay Chiat Awards Inaugural CX Design Jury; Founding Member, 4As CX Council; Director, 4As Eastern Region Board; Former Board Chair, 4As New England Council; Former Board Cochair, 4As Foundation; Former Chair, Design Museum; Former Director, Luxury Marketing Council

Jorn Buhring, PhD
Head of Design Foresight
Brand Experience: Bang & Olufsen, UBS, Bissell, Four Seasons Resorts, Toyota, BMW

Former Assistant Professor, Design Foresight and Innovation, Hong Kong Polytechnic School of Design

International speaker, author, and consultant about Design Foresight, Design Economies, Experience Design, and Innovation

Global experience: Australia, Denmark, Hong Kong, Malaysia, United States.

Marlene Cole
Cofounder & Senior Designer
Brand Experience: Semmes Murphey, Northwell Health, Cure Alzheimer’s Fund, Harley Davidson, New England Baptist Hospital

Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites

Former Assistant Professor of Design, MassArt

Former Director, 4As New England Council

Graduate of MassArt; MassArt x Seoul Tech Design Exhibition, South Korea

Graduate, 4As Institute of Advanced Advertising Studies

Ruston Spurlock
Partner
Brand Experience: Northwell Health, Semmes Murphey, Johnson & Johnson, Colgate-Palmolive, AT&T, United Negro College Fund (UNCF), Ericsson, Moët-Hennesy, Carlsberg, Gateway, Samsung, Microsoft, Nokia, InBev, Vonage

Principal, Gray Global Advisors Cochair, 4As Foundation

Former Mng Partner, J. Walter Thompson, Beijing

Former Managing Director, Leo Burnett Moscow

Former General Manager, Leo Burnett New York

Master’s, Marketing, Thunderbird

Global experience: Asia, Europe, United States

Member, The Institute of Practitioners in Advertising

Tahlisha Williams
Head of People Experience
Founder + CEO, Good Fruit Consulting LLC

Former EVP, Talent, Equity, and Learning Solutions, 4A’s

Former Chief Inclusion, Equity, and Diversity Officer, North America, Wunderman Thompson

Former HR Director, Wunderman Thompson Atlanta

Former HR Business Partner, Cox Media Group

Alumni, McKinsey Black Executive Leadership Academy

Member, VML Inclusion Experience Advisory Council

Jesse Poe
Head of Customer Experience
Brand Experience: Shirley Ryan AbilityLab, Citibank, FT, Genentech, Pepsico, Mountain Dew, Kering, L’Oréal, Novartis, Microsoft, New York Life, Invesco, H&R Block, Bloomberg, Nuveen, MetLife, Beam Suntory, Keurig, Michelin, TD Ameritrade, Sunbrella, New York Review of Books, JPM Wealth, BNYM Wealth

Co-Architected Havas’ Global CX team

Former Director, Creative Strategy, Code & Theory

Former Member, 4As CX Council

Former Entrepreneur-in-Residence, Kauffman Foundation

Global experience: Asia, Europe, Americas

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Clients and Brands

Client & Brands	Start Date
SpotOn	11-01-2018
Vera Wang	01-01-2007
Bang & Olufsen	06-01-2008
New England Baptist Hospital	11-01-2016
Cure Alzheimers Fund	06-01-2015
Northwell Health Semmes Murphey	10-01-2023

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Design	50
Brand Consulting	50

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Industry Experience

Food & Beverage | alcoholic beverages
Non-profit, associations & public services
Business Services & office products
Restaurants
Cosmetics, perfumes & toiletries
Apparel & Fashion | jewelry & accessories
Government | political
Financial services | Banking - Consumer
Professional Services (accountants, consultants, lawyers)
Luxury & Imported products
Automotive | vehicles
Technology | consumer electronics
Education
Real Estate | buildings & construction
Food & Beverage | food
Consumer Services
Retail
Telecommunications
Financial services | investments
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Apparel & Fashion | apparel
Home Products | Home Improvements (hardware, paint, plumbing, gardening)

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