Overview

Company Summary

DDB is the original boutique agency in New York and we live to that spirit today. We fundamentally believe that we need to consistently blaze new trails and look for new and innovative ways to help our clients' businesses grow. We have always believed in the spirit of "Think Small," and have built an agency, culture and capabilities to reflect that desire for creativity and innovative thinking to be unlocked in a nimble and agile way. Our agency model is built around creativity, technology and data. We try not to talk about 'digital' as it is the oxygen we now breathe. Our agency is fully integrated with social, mobile, experiential, UX and creative technology all embedded within our diverse creative department.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Chris Brown
President & CEO
Chris was recently named to his current position after 17 years of experience with DDB Worldwide, both in the UK and Australia. He was promoted to Chief Executive Officer of DDB Group Australia in 2012, after serving as Group Managing Director of DDB Sydney from 2007 to 2012.

Brown has worked with a range of leading brands in his career, including Sony, Telstra, Tourism Australia, Unilever, J&J and Volkswagen. He was promoted to the Board of Management and Managing Partner of DDB Sydney at the age of 30, and Group Managing Director of DDB Sydney at the age of 33, with overall responsibility for DDB, RAPP, Mango, DDB Remedy and Tribal Worldwide.

Brown has produced award-winning campaigns that have been recognized at the top shows around the world such as the Cannes Lions Festival of Creativity, One Show, D&AD, IPA and AFA Effectiveness awards. He was featured in AdNews “40 under 40” in 2008 and Campaign Asia-Pacific's “40 under 40” in 2013. Brown currently sits on the National Communications Council Board in Australia and is one of the participants in the “Male Champions of Change” initiative, committed to promoting gender equality within the industry.

Stuart Hazlewood
Chief Strategy Officer
A native of the UK and a 27-year veteran of the advertising industry, Stuart Hazlewood joined DDB New York as Chief Strategy Officer in late 2009.  He splits his time between existing clients, new business pitches and thinking through better ways to plan and execute campaigns given today’s media and technology developments.
 
Stuart has led consumer insight-driven planning efforts on many complex & multinational businesses such as Qualcomm, Compaq Computer, the re-positioning of Continental Airlines post bankruptcy, and Lenovo Computer Corporation’s worldwide launch, which at the time represented the first global foray for a Chinese consumer brand. He has extensive experience in categories as diverse as packaged goods, insurance, technology, consumer communications, financial services and home entertainment. He currently oversees planning on the Electrolux, Unilever, Mars pet foods and Hertz accounts.

Prior to returning to DDB New York (it’s his third stint), Stuart worked at Euro RSCG, Ogilvy & Mather and BBDO New York, where he focused on helping Chrysler Corporation through its bankruptcy, global planning for Volvo and also for VW in the US and Japan, the pre-launch planning for the mark 1 Mercedes M-Class, and US planning director on Michelin tires. 

Stuart is an enthusiastic hiker and outdoorsman. He’s also a pretty good blues guitarist and an enthusiastic, if challenged, pianist. He lives in Westport, CT in a household that expands to five when his three daughters return home from their various schools.

Icaro Doria
Chief Creative Officer
Icaro Doria serves as Chief Creative Officer of DDB New York, where he is responsible for leading the agency’s entire creative department to ensure that DDB New York maintains its pedigree of creative excellence, while inventing new, more nimble ways of working to generate better results for clients.

Before DDB, Doria was the Founder and Executive Creative Director of Wieden+Kennedy in São Paulo, Brazil. Under Doria’s leadership, the office went from a kitchen table to an exciting office of 160 people, winning several local, regional and global accounts, including Coca-Cola’s global effort for the FIFA World Cup 2014, Diageo’s Smirnoff, TIM Telecom (Brazil’s second largest mobile provider), Original Bank (Brazil’s largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola’s juices portfolio.

His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he most recently served as Group Creative Director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as Global Creative Director for Dell and Bacardi, as well as Group Creative Director for a range of accounts including Virgin Atlantic, Land Rover, and VH1.

When he first came to the U.S., Doria was instrumental in the creative resurgence of Saatchi & Saatchi New York, where his work helped the agency to win “Agency of The Year” at the Cannes Lions Festival of Creativity, the Clios Awards, the Young Guns, London International and The Art Directors Club of NYC.

Doria has been acknowledged by and judged every major industry award show, and topped Creativity’s awards ranking as the “Most Awarded Copywriter in the World” in 2007.

Joe Cianciotto
Exectuive Creative Director, Director of Digital
As ECD of the NY office, his creative leadership has extended well beyond the digital space to include print, television/film, social media, branded content and CRM. Having founded, Amplify, an integrated proprietary process, he oversees all aspects of the agency’s emerging media and social-driven integrated capabilities. While Joe’s support structure boasts a formidable mix of cutting edge communication experts, the primary mission is to guarantee that an idea not only succeeds in the digital or social space, but that it organically extends across a multitude of integrated channels and mediums. In his tenure at DDB NY, Joe has been this steward for clients including State Farm, NY Lottery, Electrolux, Glidden, Cotton, Diet Pepsi, Unilever, Gibson, Seasonique, GP, ExxonMobil and UTC.
Based upon his successes in the DDB NY Office, in January of 2010 Joe’s role was expanded to Director of Digital, US, where he is in the process of applying his blueprint for success in NY across all of the offices in the U.S.
Prior to joining DDB NY, Joe was Vice President, Creative Director of Interactive at D’Arcy Worldwide as a member of the BOS Group (Brand Optimization Systems) since early 1998. At D’Arcy, Joe led digital efforts for clients such as Sprint, Cap Gemini, P&G, and Ernst & Young. Following D’Arcy’s merger with Publicis in January of 2003, he expanded his client list to include Pfizer and L’Oreal.
Joe holds a degree in Visual Design from Carnegie Mellon and currently resides in Queens, NY with his wife Jen and two daughters.

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Clients and Brands

Client & Brands	Start Date
STATE FARM STATE FARM	01-01-2009
NEW YORK STATE LOTTERY ALL GAMES	01-01-1988
EXXONMOBIL FUELS	01-01-1964
ELECTROLUX ELECTROLUX	01-01-2006
ELI LILLY MULTIPLE	01-01-2007
MARS ROYAL CANIN/IAMS/EUKANUBA	01-01-2014
COTTON INCORPORATED COTTON	01-01-2004
JOHNSON & JOHNSON AVEENO/CLEAN&CLEAR/ROC	01-01-1986
TRANSITIONS OPTICAL MULTIPLE	01-01-2009
MERCK MULTIPLE	01-01-2010

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	1
Billing > $1M and < $3M	3
Billing > $3M and < $5M	4
Billing > $5M and < $10M	4
Billing < $10M and < $25M	5
Billing < $25M and < $50M	6

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Other: 100%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Health Care	25
Digital/Interactive | Mobile and Wireless	15
Digital/Interactive | Website Development, Hosting, Monitoring	15
Direct Marketing	5

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Industry Experience

Non-profit, associations & public services
Recreation & Sports | toys & games
Healthcare | direct to consumer (DTC)
Food & Beverage | soft drinks
Food & Beverage | pet food
Household Supplies
Healthcare | pharmaceutical
Industrial, Manufacturing & chemicals
Entertainment & Culture | amusement parks
Gasoline/Petroleum
Apparel & Fashion | apparel
Cosmetics, perfumes & toiletries
Food & Beverage | food
Appliances
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | medical products
Recreation & Sports | hobbies
Apparel & Fashion | footwear
Travel | automobile rental
Financial services | Banking - Consumer
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Financial services | insurance
Gambling | lotteries
Agriculture
Financial services | investments

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