The Richards Group, Inc.

Last Modified: 05-14-2025

http://www.trg.agency
Ownership: Privately Held
Size: 201-500

Overview

Company Summary

Fiercely independent since our founding, we remade ourselves in 2021 as a people-run enterprise. This means we encourage new voices, foster diverse thinking, and promote our best ideas regardless of origin. We embrace inclusion in our hallways, in our hiring, and especially in our thinking. Our clients – who include Charles Schwab, Dave’s Killer Bread, Choctaw Casinos & Resorts, Floor & Decor, World’s Best Cat Litter, the Southeastern Conference, and more – enjoy the results. Headquartered in Dallas, we number around 220, bill around $50 million annually, and hold exactly $0 in debt. This last point matters, as we’re beholden to no one financially. That frees us to help anyone we admire, large or small, to find their it factor. When it comes to creativity, we’ve got it. We’re the repeat recipient of every significant recognition there is. Cannes. The One Show. The Webbys. The Effies. The Clios. Communication Arts. We’ve been at the top of the Super Bowl Ad Meter multiple times and have won acclaim and national press for our nontraditional thinking. As an agency, we have a core belief that every client has their own unique and powerful it factor. We live to help them find it.

Contact

2700 Commerce Street
Dallas, TX 75226
P: 214-891-5700
F: 214-265-2933

Zac Pritchett
Chief Development Officer
[email protected]
(512) 569-4394

Offices

TRG
2700 Commerce Street
Dallas, TX 75226
214-891-5700

Global Service Capabilities

South America;Mexico
Because we’re independent, we’re unencumbered by the network ties that create forced alliances. In other words, we’re free to choose the best agency for you in each market by the quality of their work, not by the name on their door.

Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Pete Lempert
Chief Executive Officer

Zac Pritchett
Chief Development Officer

Terence Reynolds
Chief Creative Officer

Chris Ferrel
Chief Strategy Officer

Rhonda Contreras
Chief Collaboration Officer

Michelle Gardner
Chief Financial Officer

Sean Donovan
Chief Innovation Officer

Jessica Walker
Managing Principal

Christopher Owens
Head of Strategy

Clients and Brands

Client & Brands	Start Date
Charles Schwab Corporation Charles Schwab Corporation	01-01-2014
Southeastern Conference (SEC) Southeastern Conference (SEC)	01-01-2016
Flowers Foods Flowers Foods	01-01-2018
Choctaw Casinos & Resorts	12-31-2015
World's Best Cat Litter (Kent Pet Group) World's Best Cat Litter	01-01-2022
Floor & Decor Floor & Decor	01-01-2023
Oklahoma Energy Resources Board OERB OERB Oklahoma Energy Resources Board OERB	01-01-2019

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 13
Billing > $1M and < $3M 8
Billing > $3M and < $5M 8
Billing > $5M and < $10M 6
Billing < $10M and < $25M 3
Billing < $25M and < $50M 5
Billing > $25M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	13
Billing > $1M and < $3M	8
Billing > $3M and < $5M	8
Billing > $5M and < $10M	6
Billing < $10M and < $25M	3
Billing < $25M and < $50M	5
Billing > $25M	1

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 43%
National Broadcast: 5%
Digital: 38%
Print: 2%
Out of Home: 12%

Types of Services

Service Offering Revenue
Advertising - General Market/ Traditional 30
Digital/Interactive | Website Development, Hosting, Monitoring 25
Digital/Interactive | Mobile and Wireless 14
Business-to-Business 4
Brand Consulting 3
Marketing Data Analytics 3
Event Marketing 1
Direct Marketing 1
Sales Promotion 1
Content stategy & development 0
Media Planning 0
Media Buying 0
Influencer Marketing 0

Service Offering	Revenue
Advertising - General Market/ Traditional	30
Digital/Interactive \| Website Development, Hosting, Monitoring	25
Digital/Interactive \| Mobile and Wireless	14
Business-to-Business	4
Brand Consulting	3
Marketing Data Analytics	3
Event Marketing	1
Direct Marketing	1
Sales Promotion	1
Content stategy & development	0
Media Planning	0
Media Buying	0
Influencer Marketing	0

Industry Experience

Agency Profile