Overview

Company Summary

Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth premium and luxury brands, Team One has deep knowledge and experience in affluent and luxury travel, financial services and banking, automotive, CPG, fashion, retail, smart home technology, athleisure, CPG, and many more industries. Team One has unique knowledge of affluent and UHNW consumers. Our 15-year strong proprietary Global Affluent Collective study has revealed the key values and common behavioral traits that unite this elusive target consumer segment, who is often misunderstood and misread. Through our knowledge an expertise, we provide access to learn from them, the fluency to communicate with them, and the integrated systems that connect brands with them in the opportunity contexts. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include building brand worlds, creative, brand strategy, design, communications planning, website and platform transformation, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production. Visit TeamOne-USA.com.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Julie Michael
Chief Executive Officer
I am both fiercely competitive and “Minnesota nice.” I lead Team One in its mission to curate irreplaceable experiences, build enduring brand connections, and elevate luxury and premium brands to become one-of-one. Amid a shifting cultural landscape where affluents now value High Life Worth over High Net Worth, I embrace change, protecting pricing power and shifting market share for clients. I embrace my Team One role as an architect of aspiration, leading to dozens of integrated marketing programs for modern brands, from launching the car-of-the-future with Steven Spielberg to giving affluents permission to fly private jets again.

Most importantly, I am incredibly proud of Team One winning Ad Age Best Places to Work in 2026 and of our enduring partnerships with clients whom we call true partners.

Chris Graves
Chief Creative Officer
I oversee all aspects of brand world building and storytelling for some of the world's premiere one of one brands. My global responsibilities also include serving for more than 10 years as a member of the Saatchi & Saatchi Worldwide Creative Board. Under my leadership, Team One continues its mission to reimagine how brands show up in the world in the emerging platforms, while translating human insights into modern brand expressions.

With a career spanning over two decades, my work has been recognized by nearly every significant creative competition. I started my career in New York working for Ogilvy & Mather and TBWA/Chiat/Day, before returning home to my Southern California roots, where I currently live with my wife and three children.

When not at the office, my interests include documentaries, small-batch bourbon and woodworking to build beautiful furniture.

Mark Miller
Chief Strategy Officer
Since joining the agency, I have helped grow the Team One’s Strategic Planning function from a small talented group of thinkers to a large, diverse and highly awarded team of strategic analysts and brand strategists. Today, the agency’s Strategic Planning Department has deep expertise in the areas of brand architecture, consumer behavior, customer relationship management, consumer journey mapping, social/mobile/digital strategy, business strategy and research. Clients apply our team’s talents not only toward providing effective advertising solutions, but also toward developing inspired marketing plans, improving product design and elevating their service approaches. As distinct from many other agencies’ strategy departments, our group has long been integrated into the creative and media departments, helping to make sure that Team One’s critical thinking is not just conceptual, but is actually applied in constantly interesting ways.

Over the course of my career, I have worked at small, mid-sized and large agencies, on a diverse group of regional, national and global brands, in a wide range of categories including automotive, beauty, beverage, consumer electronics, consumer packaged goods, fashion, financial services, gaming, hospitality, luxury, not-for-profit, pharmaceuticals, retail, sports, technology, telecommunications and travel.

I am the founder of The Legacy Lab, Team One’s thought‑leadership and research platform on brand longevity, and the co‑author of Legacy in the Making, an award‑winning book examining how enduring brands balance heritage with reinvention. I am a frequent contributor to industry conversations through publications, interviews, and academic‑style forums on the future of luxury and modern brand building.

I am originally from Toronto, but Los Angeles and Team One have been my second home for many years and counting.

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Clients and Brands

Client & Brands	Start Date
Marriott	01-06-2004
Lexus Dealer Association	03-19-1990
Cathay Pacific	03-15-2019
Lexus	10-11-1987
The Ritz Carlton	01-06-2004
The RealReal	10-07-2024
Metabo hpt	N/A
Barclays U.S.	N/A
Vuori	N/A
KB Home	N/A
Microsoft	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Business-to-Business	0
Content stategy & development	0
Brand Consulting	0
Data & Analytics	0
Creative Strategy & Development	0
Design	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Event Marketing	0
Experiential	0
Media Buying	0
Media Planning	0
Public Relations	0
Social Media	0

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Industry Experience

Automotive | aftermarket
Retail
Non-profit, associations & public services
Technology | electronics
Entertainment & Culture | motion pictures
Financial services | investments
Recreation & Sports | toys & games
Travel | tourism
Travel | automobile rental
Financial services | Banking - Consumer
Apparel & Fashion | apparel
Technology | consumer electronics
Cosmetics, perfumes & toiletries
Automotive | vehicles
Travel | airlines
Media | publishing
Luxury & Imported products
Food & Beverage | food
Public Relations
Travel | hotels & resorts
Consumer Services
Financial services | credit cards

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