Overview

Company Summary

Hart is a full-service, independent brand transformation agency. We’ve thrived for nearly six decades by adapting to the world around us. Fueled by data and creativity, we move audiences from apathy to advocacy. It’s a mission, a mantra and a model all wrapped in one. We don’t just deal in transactions. We deal in interactions. We build and nurture relationships with brands and live our promise of making Every Day Greater℠. We offer a full breadth of services, ensuring a solid focus on meeting clients’ advertising and marketing needs. With a blend of B2C and B2B expertise, we integrate unique talents and diverse perspectives to create a client-first mentality and solutions to achieve your goals and objectives. Be it a quick-turn project or an initiative with a longer timeline, our data-driven thinkers, creatives and builders have expertise spanning strategy development, advertising, media services, video production, digital marketing, public relations, website development and content marketing. It's a recipe that has powered 65% growth over the past three years.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Mike Hart
CEO
Hands-on, accessible and service-oriented describe Mike’s leadership style. It’s a style he learned from his mentor, father and agency founder Tom Hart, who knew, as Mike does, that we are in the business of solving problems. That’s why many of Hart’s clients have been with us for decades – because of Mike’s dedication to “white glove” service and his laser focus on achieving results.

Marc Paulenich
President
Hart is an agency that puts an emphasis on consumer insight and strategic thinking, and Marc is the keeper of that flame. He has a passion for building brands and making sure our creative output is strategically sound and solutions based. He’s also the driving force that keeps Hart on the leading edge of best marketing communications practices, ensuring that, even as we enter our sixth decade as an agency, we operate as if we were a fresh-faced start-up.

Kira Clifton
VP, Media & Analytics
Kira has a passion for media that’s infectious. Whether she’s talking channel planning, buying strategies, consumer profiles or media usage by lifestyle, she makes crunching numbers fun. In addition, Kira has a particular interest in seeing that media and creative work hand-in-hand to craft unique solutions that take full advantage of what each medium has to offer.

Randy Phipps
Executive Creative Director
Randy truly brings a worldwide perspective to his job as executive creative director of Hart, having helped craft local, regional, national and international campaigns like the Sochi Winter Olympic Games, Russia World Cup 2018, ProMedica, Certified Angus Beef® brand and the Detroit Red Wings, to name a few. While never losing sight of the functional, Randy brings a sophisticated design sense to Hart, working through branding and design systems thinking, helping our clients get their messages across in the most interesting manner possible.

Jeff Lutz
VP / Corporate Communications + Content
A public relations professional with a deep background in strategy, Jeff embodies the ideal blend of passion, capability and culture. He brings a lot to the table, having developed communications strategies for Microsoft, Faurecia, Wanova and other heavy hitters, while actively guiding strategy for other clients in industries across the board. Using contemporary and traditional PR techniques and his always affable personality, Jeff knows how to get the message out to influence the right people and get the right results.

Brian Newberry
VP, Brand Leadership
Brian brings a wealth and diversity of experience to his job as VP of brand leadership at Hart. He’s been a general manager, chief strategy officer, VP of e-commerce and senior client partner working for such flagship brands as General Mills, P&G, Nationwide, YUM! Brands, Bob Evans, OfficeMax and more. Brian is a big believer in behavioral insight, and his sharp consumer acumen helps hone our creative work so it’s always on point and always relevant to the target audience.

Todd Coleman
Director Technology + Innovation
Digital marketing today influences all disciplines, driving the need for constant innovation in web/interactive products. Todd has proven himself more than up to the task in his decade-plus with Hart. He’s guided the capabilities of our team through significant changes in the digital landscape (e.g., mobile). As director, he is responsible for the overall quality of our development work, our adoption of new marketing technologies, and senior-level consultation with our clients’ marketing and IT teams.

Scott Hauman
VP, Strategy & Innovation
Scott is a highly regarded brand and retail strategy expert with over 20 years of experience in brand transformation and innovation consulting. Previously, he served as Chief Brand Officer and Board Member at Firebolt Group, leading global expansion efforts and driving sales through field marketing and branding programs. Scott also held executive positions at The Integer Group, where he served as Chief Innovation Officer, overseeing the development and implementation of next-generation ideas and platforms, and leading various commerce-driving units such as shopper marketing planning, data & analytics, e-commerce, experience strategy, and retail strategy.

Seth Geib
Director, Front End Development
Seth leads the front-end development arm of Hart’s digital team. He and his team are responsible for transforming creative design files into meticulously crafted code that displays beautifully across all devices. Seth works closely with other digital directors to make sure the user experience, design and front-end functionality blend seamlessly. With more than 15 years at Hart, Seth has had a hand in nearly all of our website projects for clients such as La-Z-Boy, The Ohio State University and FRAM, as well as mobile apps for Certified Angus Beef® brand and ProMedica. He attended Bowling Green State University (OH) and has a BFA in digital arts.

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Clients and Brands

Client & Brands	Start Date
Nationwide Children's Hospital	N/A
Ohio Liquor	N/A
Metropolitan Washington Airport Authority	N/A
Destination Toledo	N/A
Liberty Healthshare	N/A
Bob Evans Farms	N/A
Children's Minnesota	N/A
Destination DC	N/A
Toledo Museum of Art	N/A
FRAM	N/A
Abbott	N/A
Prince George's County	N/A
La-Z-Boy	N/A
ProMedica Health System	N/A
The Ohio State University	N/A
Certified Angus Beef	N/A
Caterpillar	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	62
Billing > $1M and < $3M	8
Billing > $3M and < $5M	1
Billing > $5M and < $10M	2
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 21%
Digital: 60%
Print: 8%
Out of Home: 11%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Health Care	20
Digital/Interactive | Website Development, Hosting, Monitoring	20
Media Buying	9
Public Relations	6
Creative Strategy & Development	5
Brand Consulting	3
Experiential	2
Media Planning	2
Influencer Marketing	2
Content stategy & development	1
Business-to-Business	0
Industrial Advertising	0
Digital/Interactive | E-Commerce Solutions	0
Marketing Data Analytics	0
Event Marketing	0
Design	0
Digital/Interactive | Mobile and Wireless	0
Corporate Communications	0

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Industry Experience

Home Products | home furnishings
Professional Services (accountants, consultants, lawyers)
Financial services | insurance
Travel | tourism
Financial services | Banking - Consumer
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | investments
Education
Healthcare | pharmaceutical
Healthcare | medical products
Media | publishing
Public Relations
Government | political
Retail
Media | broadcasting
Consumer Services
Non-profit, associations & public services
Automotive | aftermarket
Business Services & office products
Entertainment & Culture | amusement parks
Industrial, Manufacturing & chemicals
Government | economic development
Food & Beverage | pet food
Food & Beverage | food
Gambling | lotteries
Home Products | housewares
Technology | communications
Technology | computer hardware & software
Healthcare | managed care
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Media | other
Healthcare | direct to consumer (DTC)
Recreation & Sports | hobbies
Pets | accessories/veterinary/boarding
Business-to-Business (B2B)
Travel | Destinations
Social Media
Healthcare | Insurance
Food & Beverage | alcoholic beverages
Travel | airlines
Financial services | Banking - Commercial

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