Overview

Company Summary

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. Hart’s promise of Every Day Greater™ is an outgrowth of the agency’s distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Established in 1965 and headquartered in Toledo, Ohio, with offices in Columbus, Ohio, Detroit and Washington, D.C., Hart partners with B2C and B2B brands across industries to unlock clarity, amplify purpose and create momentum. Learn more at hartinc.com. 

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Marc Paulenich
CEO
A thought leader and strategist with more than 20 years at Hart, Marc has helped guide the agency through meaningful evolution, strengthening integration across disciplines and positioning the firm for sustained, independent growth. During his years as president, chief operating officer and senior vice president of strategy, the agency more than doubled in revenue, expanded from 40 to nearly 100 employees and grew from one to four offices in three states.

Mike Hart
Executive Chairman
Hands-on, accessible and service-oriented describe Mike’s leadership style. It’s a style he learned from his mentor, father and agency founder Tom Hart, who knew, as Mike does, that we are in the business of solving problems. That’s why many of Hart’s clients have been with us for decades – because of Mike’s dedication to “white glove” service and his laser focus on achieving results.

Kira Clifton
VP, Media & Analytics
Kira has a passion for media that’s infectious. Whether she’s talking channel planning, buying strategies, consumer profiles or media usage by lifestyle, she makes crunching numbers fun. In addition, Kira has a particular interest in seeing that media and creative work hand-in-hand to craft unique solutions that take full advantage of what each medium has to offer.

Randy Phipps
Executive Creative Director
Randy truly brings a worldwide perspective to his job as executive creative director of Hart, having helped craft local, regional, national and international campaigns like the Sochi Winter Olympic Games, Russia World Cup 2018, ProMedica, Certified Angus Beef® brand and the Detroit Red Wings, to name a few. While never losing sight of the functional, Randy brings a sophisticated design sense to Hart, working through branding and design systems thinking, helping our clients get their messages across in the most interesting manner possible.

Brian Newberry
VP, Brand Leadership
Brian brings a wealth and diversity of experience to his job as VP of brand leadership at Hart. He’s been a general manager, chief strategy officer, VP of e-commerce and senior client partner working for such flagship brands as General Mills, P&G, Nationwide, YUM! Brands, Bob Evans, OfficeMax and more. Brian is a big believer in behavioral insight, and his sharp consumer acumen helps hone our creative work so it’s always on point and always relevant to the target audience.

Melissa Schreiber
VP, Insights & Strategy
Melissa has over 20 years of experience in strategy, research and digital innovation, helping brands uncover what truly matters to their audiences. She provides strategic counsel rooted in audience intelligence, cultural trends and creative foresight – guiding partnerships with fresh insights and ongoing research to ensure relevance and resonance.

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Clients and Brands

Client & Brands	Start Date
Nationwide Children's Hospital	N/A
Ohio Liquor	N/A
Metropolitan Washington Airport Authority	N/A
Destination Toledo	N/A
Liberty Healthshare	N/A
Bob Evans Farms	N/A
Children's Minnesota	N/A
Destination DC	N/A
Toledo Museum of Art	N/A
FRAM	N/A
Abbott	N/A
Prince George's County	N/A
La-Z-Boy	N/A
ProMedica Health System	N/A
The Ohio State University	N/A
Certified Angus Beef	N/A
Caterpillar	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	62
Billing > $1M and < $3M	8
Billing > $3M and < $5M	1
Billing > $5M and < $10M	2
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 21%
Digital: 60%
Print: 8%
Out of Home: 11%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Health Care	20
Digital/Interactive | Website Development, Hosting, Monitoring	20
Media Buying	9
Public Relations	6
Creative Strategy & Development	5
Brand Consulting	3
Experiential	2
Media Planning	2
Influencer Marketing	2
Content stategy & development	1
Business-to-Business	0
Industrial Advertising	0
Digital/Interactive | E-Commerce Solutions	0
Marketing Data Analytics	0
Event Marketing	0
Design	0
Digital/Interactive | Mobile and Wireless	0
Corporate Communications	0

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Industry Experience

Home Products | home furnishings
Professional Services (accountants, consultants, lawyers)
Financial services | insurance
Travel | tourism
Financial services | Banking - Consumer
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | investments
Education
Healthcare | pharmaceutical
Healthcare | medical products
Media | publishing
Public Relations
Government | political
Retail
Media | broadcasting
Consumer Services
Non-profit, associations & public services
Automotive | aftermarket
Business Services & office products
Entertainment & Culture | amusement parks
Industrial, Manufacturing & chemicals
Government | economic development
Food & Beverage | pet food
Food & Beverage | food
Gambling | lotteries
Home Products | housewares
Technology | communications
Technology | computer hardware & software
Healthcare | managed care
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Media | other
Healthcare | direct to consumer (DTC)
Recreation & Sports | hobbies
Pets | accessories/veterinary/boarding
Business-to-Business (B2B)
Travel | Destinations
Social Media
Healthcare | Insurance
Food & Beverage | alcoholic beverages
Travel | airlines
Financial services | Banking - Commercial

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