Overview

Company Summary

What We Do: We connect connoisseur brands to discerning consumers with emotion and intelligence. Our Why: We love helping people connect to what they love. Philosophy: All We Can with All We Have Insight-driven. Strategy-led. FerebeeLane is an insight-driven communications agency that helps connoisseur brands connect with discerning consumers. Our multi-disciplined team works in a variety of industries to solve complex challenges, drive strategic action and create significant value. Blending emotion and intelligence, we invite real engagement, inform relevant consideration, and inspire memorable, meaningful and significant action.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Matt Ferebee
Partner, Director of Creative Strategy
Graduate of Appalachian State University with a Masters at Wake Forest University

An award-winning writer and creative strategist, Matt spent the first few years of his career at Erwin Penland, a division of Hill Holliday, where he developed print, radio, TV, outdoor, interactive and direct mail projects for Wachovia, Verizon Wireless, United Way and Max Fli Golf. He now leads creative and strategic efforts for FerebeeLane.

Josh Lane
Partner, Director of Account Strategy
Graduate of Indiana University and an MBA from the University of Louisville

Josh spent seven years at Erwin Penland, a division of Hill Holliday, managing client relationships and strategic direction for multi-million-dollar clients, including Verizon Wireless and BMW Corporate Communications. Prior to moving to Greenville, Josh spent three years with Doe-Anderson in Louisville, KY.

Katie Driggs
Director of Media
Graduate of State University of New York at Oswego

For over 17 years, Katie has led media teams within national firms like Erwin Penland and Trilia Media. She has planned and placed media with top-tier brands including TUMI, Califia Farms, Lennar Homes, Texas Steakhouse, Planet Fitness, Verizon Wireless, and Pilot Flying J.

Liz Bartges
Director of Brand Engagement
Graduate of the College of Charleston

Liz is a data-inspired storyteller with experience driving integrated marketing programs for leading organizations, including Verizon Wireless, AT&T, The UPS Store, Lenovo, and Clemson University. Having spent time at BBDO and EP+Co, she has found her niche creating content that harnesses the emotional power of stories to drive strong, long-lasting relationships with audiences.

Matt Gaymon
Director of Client Services
Graduate of Samford University

Prior to joining FerebeeLane, Matt spent 14 years at Erwin Penland as
Management Supervisor. His account management experience includes
leadership for brands like Michelin, Denny’s, Lockheed Martin,
Firehouse Subs, ScanSource and United Way.

Pat Lorentz
Director of Account Planning
Graduate of the University of South Carolina and VCU Brandcenter

Pat has more than a decade of experience in strategy working with some of the world’s most respected brands while at Leo Burnett and VMLY&R. He is driven by the need to understand each brand's core consumer and develop strategically-sound marketing campaigns that spark engagement, increase sales and shift brand perceptions.

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Clients and Brands

Client & Brands	Start Date
Marriott Grande Lakes Orlando	04-02-2021
Milliken & Company Milliken	08-18-2018
BMW Manufacturing Co BMW	08-15-2006
Hilton Hilton Los Cabos	08-15-2021
Spinx Spinx	02-01-2018
Blackberry Farm Blackberry Farm	12-05-2005
Reynolds Lake Oconee Reynolds Lake Oconee	03-01-2019
Caldwell Banker Caldwell Banker Caine	03-01-2019
CaroMont Health CaroMont Health	10-01-2014
Le Creuset of America Le Creuset	04-01-2007

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	8
Billing > $1M and < $3M	3

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 25%
Digital: 35%
Print: 20%
Out of Home: 10%
Other: 10%

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Types of Services

Service Offering	Revenue
Brand Consulting	22
Business-to-Business	20
Advertising - General Market/ Traditional	20
Media Buying	10
Media Planning	5
Corporate Communications	5
Public Relations	5
Social Media	5
Design	5
Marketing Data Analytics	3

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Industry Experience

Travel | tourism
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Automotive | aftermarket
Telecommunications
Restaurants
Appliances
Financial services | Banking - Consumer
Agriculture
Public Relations
Industrial, Manufacturing & chemicals
Food & Beverage | food
Retail
Aerospace
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | pharmaceutical
Consumer Services
Real Estate | buildings & construction
Luxury & Imported products
Education
Non-profit, associations & public services
Home Products | home furnishings
Business Services & office products
Professional Services (accountants, consultants, lawyers)
Travel | hotels & resorts
Media | broadcasting
Home Products | housewares
Government | economic development
Food & Beverage | alcoholic beverages
Automotive | vehicles

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