Overview

Company Summary

Spawn Ideas is a full-service, independent advertising agency that never settles. We recognize that ambitions often outstrip resources and respond with ingenuity and genuine human understanding of audiences, uncovering new ways for clients to complete and get the results they deserve. Spawn Ideas has benn named an Advertising Age's Small Agency of the Year NW twice, and has been ranked among Outside Magazine's "50 Best Places to Work in America" 11 times.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 101-200
Total Worldwide: 101-200

Karen King
President & CEO
Karen King has more than 30 years’ experience in the marketing communications industry, in the advertising, sales promotion, and sports and entertainment marketing disciplines. Karen's expertise is in agency leadership, strategic planning and brand development.

Karen has worked for national and regional clients such as Coca-Cola USA, McDonald's, GCI Liberty (telecom), Education Trust of Alaska, Northrim Bank, and the Alaska Tourism Industry Association..

She is a long-time trustee of The Nature Conservancy Alaska and serves on the boards of the Iditarod sled dog race, Strategic America (ad agency) and Providence Alaska.

Kathy Norford
VP, Media Director
with spawn since: 1999 (Round 1) and 2007 (Round 2)

claim to fame: Kathy stepped up and challenged herself to compete in the rigorous Tri for the Cure triathlon after being diagnosed with breast cancer. This internal drive to succeed inspires her daily to solve client challenges and find solutions to what keeps clients up at night. Kathy’s brave outlook serves her well in her ongoing quest to reach audiences in unique ways.

Kathy resides in Denver and, when she’s not being a media maven, she’s an ace tennis player, a walking sports encyclopedia, and (surprise!) a big Broncos fan.

loves it when our work: is translated from a flowchart to a campaign that produces positive results for clients.

Kaylee Devine
Director of Strategy
with Spawn since: 2011

claim to fame: Kaylee’s research, consumer insight, and strategy are the foundation of many successful campaigns. Her work as an account strategist has taken the agency in a powerful direction by harnessing the power of quantitative and qualitative data to discover powerful insights. By creating inspiring and relevant creative briefs, Kaylee translates insights into strategic ideas.

When not mining for insights, Kaylee can be founding hiking with her husband and two kids, baking, and enjoying a good guilty-pleasure reality TV show (or two).

loves it when our work: uncovers a human truth that, when shared back to customers, brings us all together.

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Clients and Brands

Client & Brands	Start Date
McDonald''s	01-01-1997
Midas	N/A
Northrim Bank	01-01-2005
The Alaska Club	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	7
Billing > $1M and < $3M	3
Billing > $3M and < $5M	1
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Media Buying	50
Advertising - General Market/ Traditional	19
Digital/Interactive | Mobile and Wireless	7
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Search Engine Marketing	3
Brand Consulting	3
Business-to-Business	3
Media Planning	2
Social Media	2
Digital/Interactive | Website Development, Hosting, Monitoring	1
Corporate Communications	1
Marketing Data Analytics	1
Design	1
Multicultural | Native American/Other	1
Direct Marketing	1

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Industry Experience

Travel | tourism
Food & Beverage | food
Non-profit, associations & public services
Recreation & Sports | sporting goods
Financial services | Banking - Consumer
Restaurants
Government | economic development
Travel | hotels & resorts
Travel | airlines
Education
Entertainment & Culture | amusement parks
Telecommunications
Gasoline/Petroleum
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Consumer Services
Financial services | investments
Technology | communications
Professional Services (accountants, consultants, lawyers)
Retail
Recreation & Sports | hobbies

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