Overview

Company Summary

We believe that what separates us from all other agencies is The Work, The Work, The Work. Our mission is to create the world’s most compelling commercial content, and to us, the only kind of work that matters is work that changes behavior. We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important. Which is why this section is 81 words, instead of the 250 you allotted us.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

David Lubars
Chairman & Chief Creative Officer
David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.

Troy Ruhanen
Deputy Chairman

Mark Goldstein
VC, Chief Marketing Officer
Mark Goldstein joined BBDO in March of 2005 and is Vice Chairman, Chief Marketing Officer for BBDO North America. Called by The Wall Street Journal “a respected adman and new business guru,” Mark most notably and recently was Chief Marketing Officer at Fallon Worldwide during its incredible growth from 1993 to 2004. He’s been an agency president and creative director, and in his three years at BBDO has led successful new business efforts generating over $5 billion of global billings.

Tracy Lovatt

Tracy Lovatt is EVP, Director of Behavioral Planning of BBDO North America. Tracy
focuses on developing brands’ entire communication strategies, across every “touch
point” and media channel. She is a senior strategist and team leader experienced in
developing business and brand building communications solutions for all of our
BBDO brands. Tracy has worked in Europe and North America and was previously
President and EVP of Worldwide Accounts for Momentum NY, where she was
responsible for running the NY agency.

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Clients and Brands

Client & Brands	Start Date
GE GE Real Estate GE Olympics Sponsorships GE Money GE Plastics GE Appliances GE Corporate Marketing	01-01-1920
Johnson & Johnson Rogaine Monistat Splenda Cypher Stent Lubriderm Stayfree Cordis Mosaics	07-18-2001
Bank of America Wealth and Investment Management Consumer/Retail Banking Corporate Advertising Corporate and Investment Banking	08-31-2005
AT&T Wireline DSL Wireline Landline Wireline TV Wireless	07-04-2000
P&G/Gillette Venus Vibrante Venus Prestobarba Sensor3 Disposables Fusion HydraGel Gillette Clinical Strength Anti-Perspirant Gillette Hair Care Venus Divine Blue 3 Venus Breeze Mach3 Disposables Series Line Toiletries for Men Satin Care for Women Gillette Anti-Perspirant & Deoderant Pure Divine Body Wash Venus Disposable Malibu Venus Disposables Fusion, M3Power, Mach 3, Mach 3 Turbo Daisy3 Disposables Gillette Body Wash	01-01-1966
FedEx FedEx.com FedEx Corporate FedEx Freight FedEx Home Delivery FedEx Express FedEx Ground FedEx Kinko's FedEx International	07-25-1989
PepsiCo Aquafina FlavorSplash Wild Cherry Pepsi Mountain Dew AMP Diet Pepsi Max Aquafina Aquafina Sparkling Sierra Mist Free Sierra Mist Ethos Water Aquafina Alive Pepsi Diet Mountain Dew Code Red	01-01-1960
Mars Pet care: Cesar M&M's Ice Cream Snickers Marathon Pet care: Sheba Pet care: Wholemeals M&M's Milky Way	02-23-1995

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Food & Beverage | soft drinks
Home Products | housewares
Automotive | vehicles
Retail
Food & Beverage | alcoholic beverages
Financial services | Banking - Consumer
Travel | hotels & resorts
Financial services | insurance
Appliances
Restaurants
Financial services | investments
Healthcare | pharmaceutical
Luxury & Imported products
Travel | automobile rental
Business Services & office products
Telecommunications
Media | broadcasting
Food & Beverage | pet food
Healthcare | medical products
Media | publishing
Financial services | credit cards
Food & Beverage | food
Consumer Services
Technology | consumer electronics
Apparel & Fashion | footwear

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