Overview

Company Summary

We Create Brand Experiences That MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our how and our why. It reflects our special craft of fusing strategic intelligence, brand creativity, media context and connected experiences together to inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient and create meaningful change through our work. Founded in 1976, we are a fiercely independent, full-service Brand Experiences Agency. We believe in every fiber of our DNA that the most successful and modern brands are Personal Experience Brands. Brands that are consistently walking the talk on their purpose, relentlessly human-centered in their use of data and insights to solve business and consumer challenges, uncompromisingly innovative in their uses of creativity, media and technology to inspire true brand devotion, and restlessly focused on experimentation and results.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 201-500
Total Worldwide: 201-500

Anthony Romano
Chief Executive Officer

Pat Laughlin
Co-Chief Creative Officer

Jon Laughlin
Co-Chief Creative Officer

Paul Brienza
Chief Growth Officer

Katy Gajewicz
Chief Strategy Officer

Amy Merchant
EVP, Head of Client Engagement

Alex Helfers
EVP, Head of Connected Experiences

Kristine Naidl, APR
EVP, Head of LC Public Relations

Rome Seifert
Chief Financial and Operating Officer

Allison Henley-Kehm
SVP, Head of People & Culture

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Clients and Brands

Client & Brands	Start Date
Master Lock	N/A
Yuengling	N/A
American Society for the Prevention of Cruelty to Animals (ASPCA)	N/A
Northwestern Medicine	N/A
Peggy Notebaert Nature Museum	N/A
Vienna Beef	N/A
National Restaurant Association	N/A
North Shore Bank	N/A
USG	N/A
Floricity	N/A
Boys and Girls Club Chicago	N/A
Byrider	N/A
True Value	N/A
Good Food Holdings	N/A
Nordic Naturals	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 12%
National Broadcast: 1%
Digital: 52%
Print: 4%
Out of Home: 6%
Other: 25%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	15
Digital/Interactive | E-Commerce Solutions	10
Brand Consulting	10
Business-to-Business	10
Media Buying	10
Media Planning	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Health Care	7
Public Relations	7
Digital/Interactive | Mobile and Wireless	6
Design	5
Digital/Interactive | Search Engine Marketing	0
Digital/Interactive | Blogging Discussion Forums, Community Building	0
Marketing Data Analytics	0
Corporate Communications	0

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Industry Experience

Consumer Services
Home Products | home furnishings
Healthcare | direct to consumer (DTC)
Media | publishing
Cosmetics, perfumes & toiletries
Apparel & Fashion | apparel
Travel | hotels & resorts
Non-profit, associations & public services
Financial services | Banking - Consumer
Media | broadcasting
Public Relations
Telecommunications
Financial services | insurance
Food & Beverage | food
Healthcare | medical products
Apparel & Fashion | jewelry & accessories
Professional Services (accountants, consultants, lawyers)
Media | other
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Automotive | aftermarket
Healthcare | managed care
Financial services | investments
Travel | tourism
Apparel & Fashion | footwear
Restaurants
Technology | .com business
Business Services & office products
Retail
Household Supplies
Industrial, Manufacturing & chemicals
Automotive | vehicles
Education
Food & Beverage | alcoholic beverages
Healthcare | Hospitals, Healthcare Facilities, Medical Services

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