Overview

Company Summary

While other agencies scramble to reverse engineer themselves for the age of collaboration, AFG& was born with collaboration at its core. We started life as a small, street-smart collective called Avrett Free Ginsberg, which became an icon of the original New York creative revolution by realizing that the more voices we could include in this thing, the louder we could shout. Today, AFG& is an ultimate partnership between our people, our clients, and our media and production partners. While the rest of the industry plays catch-up, we're leaping forward with technologies and partnerships that every day move all of us faster to smarter and better solutions. Collaboration isn't just a promise on a PowerPoint slide here. It's real here. It works here. Welcome to AFG&.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 101-200

Frank Ginsberg
Founder,Chairman and CEO
Entrepreneur. Icon. Legend. Artistic Director…all these apply when it comes to Frank Ginsberg. But the title he’s most comfortable with is the one he started with: Art Director. His singular style, distinguished by its differentiating power, has helped build brands like Purina Cat Chow, U.S. Trust, Financial Times, Thomson Reuters, Enterprise Rent-A-Car, Bacardi Rums and Van Cleef & Arpels. And that’s just naming a few. His passion for ideas is deep and infectious. Come see the view at AFG& and you’ll feel it too.

Dawn Terrazas
President, N.A. & Latam
A little Texas Hill Country, a little Uptown NYC, Dawn brings both grit and elegance. She is an action-oriented brand leader and strategic advisor to global brands, always out ahead of category trends. She has proven success in launching new products as well as helping to grow billion-dollar brands. Dawn cut her teeth at big global networks like Y&R and McCann Erickson, for clients like Colgate-Palmolive, P&G, Capital One, and Mastercard. She currently serves as New Business Lead and heads up AFGNorth America and AFGLatAm.

Amy Adams
President, Europe & Asia-Pacific
How do we do this differently? How do we do it better? Why isn’t anyone responding to my midnight e-mails? Every day and most nights, Amy’s inexhaustible energy and incisive ideas help make AFG& a smarter, more invaluable partner for our clients. Also, she has this superhuman ability to thrive on very little sleep. Which uniquely qualifies her to head up AFGEurope and AFGAsia. Headquartered in London and working across time zones, Amy spearheads the agency’s efforts around the globe.

Joe Petruccio
Co-Chief Creative Director
In advertising today, there are still some creative directors who give you ideas instead of jargon. Who teach teams how to be better creatives and better people. Who take a client’s business as seriously as if it were their own. Joe’s one of those guys. A gifted artist and social commentator, Joe is also the official artist of Elvis Presley Enterprises and the Muhammad Ali Estate. He also maintains highly followed sports blogs chronicling the misfortunes of the Mets and the Jets.

Gib Marquardt
Co-Chief Creative Officer
Gib, as in “BIG” spelled backwards. Big thinker. Big brand-builder. Big heart. Also, a big-time believer in the power of words and ideas to shape and transform brands. Gib started his career at JWT Chicago, creating award-winning work for clients ranging from Kellogg’s Cereals to Miller Beer to Motorola Flip Phones. At McCann New York he helped usher in a new era of creative focus for Mastercard, Lucent Technologies, United Way, and AT&T. At AFG&, his wit and warmth can be felt across the agency portfolio.

Yücel Erdogan
Co-Chief Creative Officer
What do you call an accomplished artist/critically acclaimed photographer/director/award-winning art director? At AFG&, we call him Yücel. Mr. Erdogan began his career at Publicis for Max Factor. He joined AFG& in 1999, winning and developing ground breaking work for Bacardi, Tumi, Sally Hansen, Fortunoff, St. Regis, and Carrera y Carrera. After a brief stint partnering with Sean “P Diddy” Combs to help catapult CIROC vodka to the fastest-growing spirit in the world, Yücel returned to AFG& in 2015. We’re richer for it.

Rory Braunstein
Co-Chief Creative Officer

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Clients and Brands

Client & Brands	Start Date
U.S. Equestrian Federation U.S. Equestrian Federation	09-01-2016
Lornamead Finesse, Instrumental Beauty, Lice Shield, Yardley	01-01-2011
Nestle Purina Fido Beggin'' Strips Tidy Cats Beta Supercoat Friskies Dog Fancy Feast Dental Life Mon Petit Purina ONE Merrick Cat Chow Gourmet Pro Plan Vet Diets Beyond Dog Chow Darling Felix Friskies Win-a-lot Friskies Cat Bakers Busy Bone	01-01-1972
Prestige Brands Monistat Efferdent Summer''s Eve Debrox Goody''s Powder NasalCrom Nix Chloraseptic Luden''s Vitron-C Uristat BC Powder Pedia-lax Boudreaux Butt Paste Demarest Ora Brush Sucrets Compound W Dentek Anacin Ecotrin Dramamine Phazyme Fleet Little Remedies Clear Eyes	01-01-2012
The American Hospital of Paris Foundation	03-01-2008
City of New York Department of Investigation	01-01-2012
GlazierWorks Restaurant & Event Venues	01-01-2002
Ad Council	01-01-2003
Blistex Blistex	08-01-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	1
Billing > $3M and < $5M	2
Billing > $5M and < $10M	2
Billing < $10M and < $25M	1
Billing < $25M and < $50M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 25%
National Broadcast: 25%
Digital: 20%
Print: 20%
Out of Home: 10%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	50
Design	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Media Planning	10
Digital/Interactive | E-Commerce Solutions	10
Digital/Interactive | Mobile and Wireless	5
Digital/Interactive | Search Engine Marketing	5

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Industry Experience

Household Supplies
Luxury & Imported products
Travel | hotels & resorts
Travel | tourism
Non-profit, associations & public services
Tobacco
Home Products | home furnishings
Healthcare | direct to consumer (DTC)
Home Products | housewares
Financial services | investments
Apparel & Fashion | footwear
Food & Beverage | pet food
Financial services | insurance
Apparel & Fashion | jewelry & accessories
Education
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Food & Beverage | food
Restaurants
Travel | airlines
Financial services | Banking - Consumer
Automotive | aftermarket
Business Services & office products
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | medical products
Apparel & Fashion | apparel
Real Estate | buildings & construction
Telecommunications
Food & Beverage | alcoholic beverages
Retail
Cosmetics, perfumes & toiletries
Healthcare | pharmaceutical
Entertainment & Culture | amusement parks
Consumer Services
Appliances
Food & Beverage | soft drinks
Healthcare | managed care
Travel | automobile rental

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