Overview

Company Summary

BarkleyOKRP is one of the largest full-service independent agencies in the U.S., helping brands not just win attention, but keep it–with ideas that create gravity. Their expertise spans Strategy, Intelligence + Innovation, Creative + Design and Activation + Performance. As a Big Indie, their integrated expertise runs deeper than the line for free food after a client meeting. They work with brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. And because they actually give a damn, they’re a Certified B Corp.  A five-time Ad Age A-List honoree, BarkleyOKRP proves that gravity-defying ideas get noticed. Learn more at barkleyokrp.com.

---

Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Katy Hornaday
Chief Executive Officer
Katy Hornaday is the Chief Executive Officer at BarkleyOKRP, one of the largest full-service independent agencies in the country, with over 700 partners in five cities. Before becoming the CEO, Katy held the CCO role at BarkleyOKRP for five years--leading all creative, video, content, design and production across the agency—allowing her to have a full perspective on how to build modern brands.

From TV and digital to social and experiential, Katy thrives on helping brands discover their biggest possible future. She brings a unique, positive energy and passion that supercharges everything we do at BarkleyOKRP and with our clients like Burger King, AMC, Wawa, Metro by T-Mobile, and many more.

Her relentless optimism and unique perspective have led to numerous industry awards, including the Ad Week Creative 100, Business Insider’s Most Creative 30 under 30 and one of the 30 Most Creative Women in Advertising. However, the title she's most proud of is "mom".

Nate Swift
President

Sean Corcoran
President, MissionOne Media
Sean Corcoran is a media powerhouse who’s spent his career redefining how brands connect with consumers. As President, Media & Analytics at MissionOne Media, he’s bringing scale with soul, fusing data, creativity, and transparency to fight the media machines.

Before MissionOne, he led Mediahub to 400% growth, developing the game-changing “human-led challenger strategy” and launching Netflix, JetBlue, Chipotle, and Royal Caribbean into new heights. A former Forrester Research analyst, he helped define “paid, owned, and earned” media—yes, that industry staple.

His secret weapon? A relentless push for clarity, control, and creativity in a media world full of smoke and mirrors.

Demian Brink
Chief Data+Analytics Officer
Demian is a data trailblazer with 20+ years of experience turning numbers into narratives that drive business results. Now at MissionOne Media as Chief Analytics & Data Officer, he’s leading the charge to bring full-funnel measurement and transparency to the forefront of modern media.

Before that, he built global analytics capabilities at Mediahub, pioneered revenue-generating data solutions at The Martin Agency, and redefined media strategy for brands like Harley-Davidson, Citibank, and HealthPartners. A master of media mix modeling, attribution, and cutting through data chaos, he’s racked up Webby Awards, Cannes Lions, and One Show Pencils along the way.

His secret weapon? Making analytics actionable, creative, and impossible to ignore.

Chris Cardetti
Chief Strategy Officer
Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where over the past decade, he’s built the strategy, intelligence, and communications planning disciplines to be the art and science behind Barkley’s model for whole brand-building. Over the course of his career, Chris has spread his signature brand of journalistic, “no handoffs” strategy to every department, category, and brand he’s teamed up with.

He’s led a series of business-transforming, brand revitalization efforts for Dairy Queen, Motel 6, Russell Athletic, and Smoothie King. He's tapped into the power of purpose and culture with Big Brothers Big Sisters of America and March of Dimes. And his team’s style of action-first insights and strategy helped Planet Fitness and AMC re-emerge from COVID stronger than ever. His awards include Effies, Reggies, Cannes Lions, Shortys, and Clios, and he's a proud member of the 4A’s Strategy Committee.

His strategy team is responsible for upstream consulting and the in-depth qualitative and quantitative research BarkleyOKRP Strategy has become known for across category verticals. Chris has also led BarkleyOKRP’s thought leadership practice, which is designed to understand the modern consumer more than any other agency.

A dad of three, Chris resides in Kansas City, spending his spare time coaching, chauffeuring, and making sure the snack drawer is full.

Lindsey DeWitte
Chief Impact Officer

Brenda Donahue
Chief Operating Officer

Dan Fromm
Founding Partner
Dan Fromm has had two careers. He started as a writer and producer in newspapers and television, ultimately working for ESPN as a feature producer. His second career has been in marketing. He started his own sponsorship and events agency and then worked for BarkleyOKRP in several different roles on the account and operations side of the business. Dan is passionate about collaboration and creativity and uses both to solve business challenges for clients and unlock growth opportunities.

Outside of work, Dan has served on both for-profit and not-for-profit boards. He is the Board Chair of the KC Action Fund, a 501 (c) (4) focused on helping drive student outcomes in Kansas City area schools. He also sits on the Board of the Kemper Museum of Contemporary Art.

Jerremy Howell
Chief People Officer

Asad Hussain
Chief Financial Officer

Reshma Karnik
Chief Media Officer
Reshma Karnik is a media game-changer who can turn data, technology, and media investments into business growth. As Chief Media Officer at MissionOne Media, she’s leading the charge in integrated, audience-first media strategies that make every dollar work harder.

Before MissionOne, she built global media solutions at Dentsu, led data and tech strategy at MediaLink, and scaled Amnet’s Audience Center across international markets. She’s as fluent in programmatic, analytics, and media investments as she is in business development and client success.

Her edge? Bridging data with creativity to drive smarter, sharper, and more effective media strategies—without the fluff.

Jeff King
Founding Partner
Jeff King started his career as an intern at BarkleyOKRP, and although he made a few stops along the way, he spent most of his career here. Named CEO in 2009, he helped assemble the current leadership team, transforming this six-plus-decades-old agency into a distinguished authority on building whole brands for modern consumers. In May 2025, Jeff scaled back his role and transitioned to one of the Founding partners as Katy Hornaday became CEO.

Under Jeff’s leadership, BarkleyOKRP earned the rare distinction of becoming a Certified B Corporation — a designation that occurred during the most rapid growth in company history. In 2025, the agency was named an A-List Agency Standout by AdAge for the third time in the past six years. It was also named Independent Agency of the Year in 2021 by the 4As Foundation, specifically for the agency’s work in building a more diverse and inclusive culture.

In addition to his responsibilities at BarkleyOKRP, Jeff serves on the National Board of The BrandLab, a nonprofit dedicated to preparing high school students of all races and socioeconomic backgrounds for careers in advertising. He is active in Young Presidents’ Organization, where he has served in the past as Chapter Chairman and on the Western Regional Board. He also serves on the National Board of the 4As and is Board President Emeritus for Big Brothers Big Sisters Kansas City.

Tom O'Keefe
Founding Partner

Stephanie Parker
Chief Client Experience Officer

Jason Parks
Chief Growth Officer
Jason Parks has 25+ years of experience leading brands in the CPG, retail, and consumer goods categories. At BarkleyOKRP, he is responsible for driving revenue growth and building the BarkleyOKRP brand while serving as an executive sponsor for key clients. He has led brand growth for Target, Ball, Nestle Purina, ESPN, Dairy Queen, Applebee’s, and Hershey. He has been named one of St. Louis's 30 most influential business leaders under 30 and one of Kansas City’s 40 most influential business leaders under 40.

Nick Paul
Founding Partner

Rahul Roy
Chief Relationship Officer

---

Clients and Brands

Client & Brands	Start Date
Pernod Ricard	N/A
Red Lobster	N/A
US Bank	N/A
Justin's	N/A
Big O Tires	N/A
Carfax	N/A
Smoothie King	N/A
Wawa	N/A
AMC Theatres	N/A
Applebee's	N/A
Community America Credit Union	N/A
HARIBO	N/A
Planet Fitness	N/A
E-Z-GO	N/A
Midas	N/A
Missouri Lottery	N/A
Taco John's	N/A
Winnebago	N/A
Valent	N/A
Mariner Wealth Advisors	N/A
Burger King	N/A
Signature Aviation	N/A
Visit Florida	N/A
Applegate	N/A
Depaul University	N/A
Augusta National Golf Club	N/A
Barilla	N/A
Blue Louisiana	N/A
Children's Health	N/A
Constellation Brands	N/A
Dairy Farmers of America	N/A
E & J Gallo Winery	N/A
Elanco Animal Health	N/A
Emerus	N/A
Empire Today	N/A
Frontier Airlines Inc.	N/A
Fruit of the Loom, Inc.	N/A
FULLBEAUTY Brands	N/A
GEHA	N/A
Global Industrial	N/A
Google	N/A
Illinois Film Office Tax Credits	N/A
Inspire Medical Systems, Inc	N/A
James Avery	N/A
KC Chiefs	N/A
Lulus	N/A
Marco's Franchising LLC	N/A
McCormicks	N/A
Metro by T-Mobile	N/A
MGP Ingredients	N/A
MSA Fire + Globe + Industrial	N/A
National Pork Board	N/A
NCAA Division II	N/A
Premier Nutrition Company	N/A
Rally House	N/A
Rawlings	N/A
Ruiz	N/A
Salvation Army	N/A
Sensaria	N/A
Shane Co.	N/A
Suja Life	N/A
The Andy Warhol Museum	N/A
United Healthcare Group	N/A
Williams-Sonoma	N/A
WNBA Chicago Sky	N/A
Ace Hardware	N/A
Dole	N/A
TGL	N/A

---

Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	64
Billing > $1M and < $3M	30
Billing > $3M and < $5M	12
Billing > $5M and < $10M	8
Billing < $10M and < $25M	15
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 3%
National Broadcast: 14%
Digital: 79%
Print: 1%
Out of Home: 3%

---

Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Brand Consulting	0
Corporate Communications	0
Creative Strategy & Development	0
Business-to-Business	0
Content stategy & development	0
Data & Analytics	0
Media Buying	0
Design	0
Digital/Interactive | Blogging Discussion Forums, Community Building	0
Influencer Marketing	0
Media Planning	0
New Product Development	0
Digital/Interactive | Search Engine Marketing	0
Digital/Interactive | Search Engine Optimization	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Experiential	0
Direct Marketing	0
Event Marketing	0
Multicultural | Hispanic/Latino	0
Social Media	0
Public Relations	0
Shopper Marketing	0
Sales Promotion	0

---

Industry Experience

Apparel & Fashion | footwear
Recreation & Sports | toys & games
Education
Media | other
Entertainment & Culture | amusement parks
Travel | automobile rental
Food & Beverage | pet food
Travel | tourism
Professional Services (accountants, consultants, lawyers)
Home Products | housewares
Healthcare | direct to consumer (DTC)
Business Services & office products
Automotive | vehicles
Travel | hotels & resorts
Gambling | lotteries
Technology | communications
Real Estate | buildings & construction
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | investments
Retail
Technology | consumer electronics
Recreation & Sports | sporting goods
Public Relations
Industrial, Manufacturing & chemicals
Telecommunications
Consumer Services
Restaurants
Food & Beverage | food
Non-profit, associations & public services
Technology | electronics
Financial services | Banking - Consumer
Apparel & Fashion | jewelry & accessories
Food & Beverage | soft drinks
Media | broadcasting
Financial services | insurance
Travel | airlines
Apparel & Fashion | apparel
Healthcare | managed care

---