Overview

Company Summary

FIG are Storytellers for the Information Age. We are a fully integrated creatively-led agency that differentiates itself through its commitment to top talent and its innovation of creative data to help clients unlock the full power of their brand’s story. StoryData™ is our creative data tool that helps a client understand, test, measure and optimize their story, leading to business success. At FIG, StoryData™ helps clients make brave decisions about what story to tell and how to best tell that story to stand out in the Information Age. Organizational Structure: 100% Independent Office Location / Address: 73 Spring Street, 4th & 5th Floors, New York, NY 10012 Our operating model: Senior by design, leadership team hands on with clients stemming from a deep desire to work with clients solving problems. We deliver results, not bloat, which drives our pricing approach which is deliverables, not time based.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Mark Figliulo
Founder & Creative Chair
Mark has advised some of the world’s most successful brands for over 30 years. His vision for a new type of data-driven creative agency coupled with experience gained as the creative lead of agencies like TBWA, Y&R and Leo Burnett has led to the resounding success that is FIG, Storytellers for the Information Age. He believes passionately in the power of a story well told.

Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. He has won over 30 Lions and every other award, in every color and in every category.

Mark is the founder of StoryData™, FIG’s proprietary data platform that harnesses various forms of machine learning & AI to help brands understand, test, research, measure and optimize their story through the application of creative data. At FIG, StoryData™ helps clients make brave decisions about what story to tell and how to best tell that story to stand out in the Information Age.

Judith Carr-Rodriguez
Partner & CEO
Judith is recognized as a powerful client ally in helping brands transform in today’s data-driven and technology-enabled world. Previously President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency.

As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She spends the majority of her time partnering with clients and ensuring FIG scales in line with the agency’s ambition.

Judith was named to AdAge’s Leading Women 2022 – a list of the most influential people in marketing today, and to The List 2023, 2024 and 2025, as one of the top people shaping our industry. She plays an active role at The 4As, driving change through creativity and inclusive leadership.

Amber Higgins
Partner & CSO
Amber is a seasoned strategy leader, and is the quiet and immensely powerful force behind some of the most famous and successful brand launches, brand turnarounds and creative work in the last 25 years. She is a forward-thinking and fearless problem solver. With a passion for tackling challenges and a deep interest in the trajectories of companies, Amber is well known for her strategic insights and creative solutions.

Amber possesses a range of talents that set her apart. As a skilled storyteller, she masterfully weaves narratives that resonate. Her research and data literacy provide a solid foundation for her insights, while her ability to navigate ambiguity makes her a proficient translator of complex concepts. Her strategic acumen, coupled with her creative sensibilities, ensures that she can think both analytically and creatively, making her a valuable asset to any team.

Before joining FIG, Amber was the Head of Brand Strategy at Accenture Song, after serving 3 years platform-side at Meta as Head of Brand Strategy & Operations. Prior to Meta, she spent 10 years at Wieden + Kennedy as Global Group Strategy Director where she led brands as varied as AirBnB, Verizon, Chobani, Samsung, Chrysler, AB Inbev. The formative years of her career were spent at other leading creative agencies.

Richard Tan
Partner & CFO/COO
A Fellow Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance. Richard excels in creating mutually beneficial working relationships with FIG’s clients and suppliers, ensuring that we can seamlessly and expertly deliver our work in line with our agency values of truth, talent and team.

Richard's background started in music and entertainment where he held senior finance roles for 15 years with Sony Music and Viacom in the UK. He transitioned into advertising and oversaw the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe; before joining Mark and Judith to start FIG.

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Clients and Brands

Client & Brands	Start Date
CNN CNN	N/A
Benjamin Moore Benamin Moore	09-01-2018
Children''s Hospital Colorado Children''s Hospital Colorado	09-01-2018
Waze Waze	N/A
Viator Viator	06-01-2022
MoMA MoMA	N/A
Homesense Naked Juice	12-04-2023
Naked Juice	10-02-2023
Virgin Atlantic	N/A
Ketel One Vodka	N/A
Macy's	N/A
Spotify	N/A
Vimeo	N/A
Tyson	N/A
Publix	02-07-2025
HomeGoods	02-10-2025
Tropicana IZZE	05-28-2025
IZZE	05-28-2025
Sprint	07-12-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $5M and < $10M	4
Billing < $10M and < $25M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	61
Digital/Interactive | Website Development, Hosting, Monitoring	18
New Product Development	9
Design	6
Marketing Data Analytics	4
Business-to-Business	2
Brand Consulting	0

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Industry Experience

Travel | hotels & resorts
Automotive | vehicles
Consumer Services
Non-profit, associations & public services
Entertainment & Culture | motion pictures
Telecommunications
Food & Beverage | soft drinks
Technology | communications
Food & Beverage | alcoholic beverages
Real Estate | buildings & construction
Retail
Media | broadcasting
Technology | consumer electronics
Technology | electronics
Cosmetics, perfumes & toiletries
Luxury & Imported products
Food & Beverage | food
Household Supplies
Business Services & office products
Food & Beverage | pet food
Restaurants
Travel | airlines
Travel | tourism
Financial services | Banking - Consumer

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