Overview

Company Summary

We are Storytellers for the Information Age. We specialize in developing integrated systems of work, driven by a holistic brand story, that grow, expand, and improve over time. We specialize in helping two types of brands grow: Fast-scaling brands, crossing from niche to mainstream: We excel at helping fast scaling brands like Viator, Waze, Vimeo, Simple Mills and Casper cross the chasm to mass scale. These brands are experts of the Information Age and take an agency partner who has been built for the modern landscape – to scale further, they need to add brand storytelling and create a sum greater than the parts. Breathing new life into storied brands: With storied brands like Publix, CNN, MoMA, Benjamin Moore and Naked Juice, we help them get back to growth by breathing new life into their Brand Story, helping them explore and exploit the Information Age and today’s modern media ecosystem to tell their story in more relevant and breakthrough ways.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Mark Figliulo
Founder & Creative Chair
Mark has advised some of the world’s most successful brands for over 30 years. His vision for a new type of data-driven creative agency coupled with experience gained as the creative lead of agencies like TBWA, Y&R and Leo Burnett has led to the resounding success that is FIG, Storytellers for the Information Age.

Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. He has won over 30 Lions and every other award, in every color and in every category.

Mark is the founder of StoryData™, FIG’s proprietary data platform that harnesses various forms of machine learning & AI to deconstruct the storytelling opportunities in any category to drive salience.

Judith Carr-Rodriguez
Partner & CEO
Judith is a digital native, passionate about helping brands transform for today’s data-driven and technology-enabled world. Previously President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency.

As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She spends the majority of her time with clients and ensuring FIG scales in line with the agency’s ambition.

Judith was named to AdAge’s Leading Women 2022 – a list of the most influential people in marketing today, and to The List 2023, the top people shaping our industry. She plays an active role at The 4As, driving change through creativity and inclusive leadership.

Frederick Stallings
Partner & CDO
Frederick drives FIG’s StoryData™ and Media teams leading the charge in platform development, automation and integration to build modern, competitive and scalable product solutions - ensuring FIG’s tech and data capabilities are purpose built for the Information Age.

Prior to FIG, Frederick served as the Chief Data & Analytics Officer at PHD (Omnicom) responsible for all ad-tech and mar-tech capabilities. Spanning everything from programmatic buying methodologies to audience development to advanced econometric modeling in partnership with clients such as Google, Delta, SCJ, VW Group, Carnival Cruises, Mailchimp & SAP Frederick expertise ensured 300% increase in analytics driven revenue in 2017.

Richard Tan
Partner & CFO/COO
A Fellow Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance. Richard excels in creating mutually beneficial working relationships with FIG’s clients and suppliers, ensuring that we can seamlessly and expertly deliver our work in line with our agency values of truth, talent and team.

Richard's background started in music and entertainment where he held senior finance roles for 15 years with Sony Music and Viacom in the UK. He transitioned into advertising and oversaw the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe; before joining Mark and Judith to start FIG.

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Clients and Brands

Client & Brands	Start Date
CNN CNN	N/A
Benjamin Moore Benamin Moore	09-01-2018
Children''s Hospital Colorado Children''s Hospital Colorado	09-01-2018
Waze Waze	N/A
Viator Viator	06-01-2022
MoMA MoMA	N/A
Homesense Naked Juice	12-04-2023
Naked Juice	10-02-2023
Virgin Atlantic	N/A
Ketel One Vodka	N/A
Macy's	N/A
Spotify	N/A
Vimeo	N/A
Tyson	N/A
Publix	02-07-2025

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $5M and < $10M	4
Billing < $10M and < $25M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	61
Digital/Interactive | Website Development, Hosting, Monitoring	18
New Product Development	9
Design	6
Marketing Data Analytics	4
Business-to-Business	2
Brand Consulting	0

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Industry Experience

Travel | hotels & resorts
Automotive | vehicles
Consumer Services
Non-profit, associations & public services
Entertainment & Culture | motion pictures
Telecommunications
Food & Beverage | soft drinks
Technology | communications
Food & Beverage | alcoholic beverages
Real Estate | buildings & construction
Retail
Media | broadcasting
Technology | consumer electronics
Technology | electronics
Cosmetics, perfumes & toiletries
Luxury & Imported products
Food & Beverage | food
Household Supplies
Business Services & office products
Food & Beverage | pet food
Restaurants
Travel | airlines
Travel | tourism
Financial services | Banking - Consumer

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