Overview

Company Summary

MullenLowe is part of the Interpublic Group with offices in Boston, MA; Winston-Salem, NC; Los Angeles and New York City. MullenLowe NC provides leading-edge, integrated services. We work closely together to help brands navigate the complex, constantly evolving marketing ecosystem in ways they never imagined. We’re unbound in the way we work. We tore down the walls between strategic planning, creative, digital, public relations, social influence, media, mobile, direct response and performance analytics. It’s what allows us to remain hyper-relevant in an extremely competitive world, faced with an explosion of media choices and consumers in control. MullenLowe NC is also home to Frank About Women, the country's leading marketing-to-women consultancy. Our unparalleled understanding of the female psyche leads to breakthrough communications between brands and women.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 500+
Total Worldwide: 500+

Kate Higgins
President
As President of the Winston-Salem office, Kate thrives on making the seemingly impossible, possible. A dynamic leader who has faced nearly every type of business challenge, she’s helped build and strengthen many teams, relationships, and brands throughout her career. Her experience runs the spectrum of all media for clients ranging from brick-and-mortar retailers to banks, fashion, tech, spirIts, and packaged goods, winning Effies, Cannes Lions, and even an Emmy. She brings a start-up mentality to MullenLowe having recently overseen the launch of Erich & Kallman, whose mission was aimed at big ideas. Since its inception, she led all accounts, including General Mills and Chick-fil-A. Kate also spent over six years at Crispin Porter + Bogusky, where she honed the art of creating culture-changing work that delivered results. While there she led several accounts, including Old Navy, Microsoft, and Hotels.com.

Scott Hayes
Executive Creative Director
Scott has worked at the best agencies in the business, helping build, strengthen, and evolve some of the most iconic brands in the world. He spent his formative years at Wieden + Kennedy working on Nike and the Jordan brand, lifting the latter to become the second-highest-selling basketball shoe in the industry. He spent his other hours at Wieden on ESPN and the longest-running advertising campaign of all time, “This is SportsCenter.” After Wieden, Scott headed to Mother, where he was immersed in Johnson & Johnson brands and helped Stella Artois increase its U.S. sales by 40% and created/developed/launched/etc. a successful and honest rebrand of Cablevision's Optimum. From 2014 to 2017, he led the global resurgence of Budweiser, recapturing the voice of the great American beer and exporting it to the world. These efforts included “Simply Put,” the 2016 antidrunk-driving ad starring Helen Mirren, and “Born the Hard Way,” the story of co-founder Adolphus Busch’s immigration to America — and most watched Super Bowl ad of 2017. In addition, he led numerous Google projects, including the introduction of the $100 smartphone for emerging markets, and the brand development and beta launch of the Project Fi wireless service. Scott believes the best work is felt, not forgotten.

Lauri Bauer
Executive Director, MullenLowe Mediahub
Lauri has been developing effective media strategies for decades across industries, including energy, human resource management, food, CPG, and apparel. She is passionate about media and its ability to deliver advertising to the right person at the right time for the right price. She believes that no category is truly low-engagement and loves the challenge of finding innovative ways to market brands where consumers do not expect it. Lauri led media strategy and investment for Sara Lee Corporation and Hanesbrands, Inc. for more than 16 years, driving brand purchase intent for everyday commodity categories, including coffee and tea, sliced bread, and socks. She created an integrated campaign utilizing digital, video, and social elements for Hanes underwear that changed perceptions among the brand’s toughest target audience: young women who are specialty store shoppers. Lauri began her career in the agency business, went client-side, and is happily back at MullenLowe Mediahub.

Mollie Partesotti
Head of Strategy
Mollie is a modern branding maverick who spends her days tapping into cultural and consumer insight and product innovation to connect people with culture, ideas, and technology. As Head of Strategy at MullenLowe, she oversees brand and strategic planning across the Los Angeles and Winston-Salem offices. Previously, Mollie was Head of Strategy at Crispin Porter + Bogusky where she led a diverse group of clients across retail, automotive, finance, technology, spirits and fashion. Mollie has rich creative roots at shops such as Wieden + Kennedy, Media Arts Lab, and Modernista! where she led global brands such as Apple, Delta Airlines, Nike, Infiniti, PayPal and Jose Cuervo. Having worked on Aspen Dental she understands the insights that go into retail health care. Her work has been awarded at Cannes, One Show, Jay Chiat, Effies, Clios, and the Emmys. Mollie has also been a featured speaker at Advertising Week and TED. She holds a master’s degree from Virginia Commonwealth University’s Brandcenter, where she often works closely with budding business school talent.

Cindy Abad-Mancheño
Director, Brand Strategy
Cindy has been a strategic planner for 18 years, including a long history with MullenLowe and Frank About Women. Originally from Michigan, she has worked for agencies in Detroit, Tampa, Fort Lauderdale, and Winston-Salem. She has a strong background in all facets of planning, from traditional brand-building and positioning to digital to consumer research. Her experience spans both B2B and B2C. She’s worked with some major players, including S&P Capital IQ, Wells Fargo, McGraw Hill Financial, Ulta Beauty, Chevrolet, Cadillac, Publix, U.S. Navy, Gold’s Gym, Marshalls/T.J.Maxx, Marriott, REI, and Lowe’s Home Improvement. She got into the game because she loves strategy, but being in the field with consumers is her ultimate high. She’s had the opportunity to shop for shoes (for work), drink beer in Europe (for work), visit different resorts and islands in the Caribbean (for work), and was even invited to spend a weekend on a U.S. Navy aircraft carrier (for work). In her spare time, she can be found vacationing in Spain, pushing one (or more) of her three little ones on long runs, hiking or camping, or jumping head-first into home improvement projects.

Christy Blain
Group Creative Director
Christy spent more than a decade in New York creating campaigns for major brands such as Bridgestone/Firestone, Lands’ End, Kmart, Garnier, Ethan Allen and Bluefly. She gave Kmart an image overhaul with a fully integrated campaign aimed at making the retail giant the destination for stylish new apparel among young trendsetters (now, that is not an easy task!). Key featured items sold out nationwide in days, and net income increased 10% versus the prior year. She partnered with strong female personalities, spokeswomen Sarah Jessica Parker and Tina Fey, to catapult Garnier Nutrisse to the #1 hair-color brand worldwide. Christy also launched Kmart’s first-ever premium children’s apparel lines, Small Wonders and WonderKids, successfully convincing moms and dads that quality and style can be found outside of GapKids. She has “cracked” the Millward Brown testing code for TRESemmé. Green is officially her new favorite color. She knows that image can make or break a brand, working with challenger brands like Ulta Beauty and the Hanes Intimates brands Bali, Maidenform and Playtex. She prefers to make brands and has had lots of luck doing so.

Scott Stripling
Group Creative Director
Scott is a glutton for storytelling and its ability to shape consumer behavior when presented in a compelling and relevant way. His work has been recognized by award shows globally and also by his mom, who applauds the “cute and/or clever.” He was responsible for the decline in smoking among youths in the state of Washington after launching a campaign that proposed that smoking could reduce your chance of getting kissed. He also introduced the coffee capital of the world — Seattle — to the launch of the McDonald’s line of espresso drinks with a campaign aptly titled Unsnobby Coffee. An outdoor board placed across from Starbucks caught the eye of Howard Shultz, CEO of Starbucks, when he remarked on the campaign in the Harvard Business Review, referencing the campaign’s provocative hero headline, “Four Bucks Is Dumb.” Scott is no stranger to the complexities of B2B and B2C audiences where barriers to purchase and consideration are much higher, having led creative on both service and product brands, including CSX Transportation, Xylem, ADP, S&P Capital IQ and New Holland. Scott is married to his work in advertising — MullenLowe’s Chief Strategy Officer, Shaun Stripling. They have two daughters who will hopefully grow up to be astronauts or ballerinas or save the planet.

Alicia Hamblen
Director, Operations and Business Development
Alicia leads the internal effort to get every project for every client completed on time and on budget. She believes that anything is possible if you can find the right mix of time, money and, most of all, passion. She has physically helped turn insights into action, managing projects and teams for Ulta Beauty, TRESemmé, Pep Boys, Wachovia and La Quinta across traditional, PR, social and digital mediums. Alicia works closely with the global MullenLowe team to share resources and insights seamlessly. She has orchestrated cross-office processes, tools and collaboration for clients, including global clients CSC and BASF, as well as USAA, Ulta Beauty and Dove. Alicia got her marketing start in NASCAR, creating event experiences for brands, including Toyota, Jim Beam, Canadian Club and Kraft Foods. She is keenly aware that an herbal facial can go horribly wrong, some people take more than six hours to complete 18 holes of golf and even police-escorted entourages get stuck in traffic. Alicia understands that revitalizing a brand takes internal stakeholder support, too. She has led internal marketing initiatives for brands that include Kraft Foods, American Commercial Lines, Checkers/Rally’s drive-thru restaurants and Birchwood Foods. When she’s not running around the office, you can find her running long distances with her four kids in tow.

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Clients and Brands

Client & Brands	Start Date
United Concordia Dental United Concordia Dental	01-01-2015
Centurylink Centurylink (Sprint/Embarq)	01-01-2005
Merz Xeomin	01-01-2018
Duke Energy Duke Energy	01-01-2015
TXU Energy TXU Energy	01-01-2015
Hanesbrands Hosiery, Bali, Playtex, Maidenform, L''eggs, Just My Size	01-01-2010
N.C. Education Lottery N.C. Education Lottery	01-01-2015
BET BET	01-01-2016
Lenovo Lenovo	01-01-2012
Ulta Beauty Ulta Beauty	05-04-2014

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 13%
National Broadcast: 23%
Digital: 35%
Print: 10%
Out of Home: 3%
Other: 16%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	20
Media Planning	15
Digital/Interactive | Search Engine Marketing	10
Media Buying	10
Design	6
Digital/Interactive | Website Development, Hosting, Monitoring	5
Digital/Interactive | Mobile and Wireless	5
Digital/Interactive | E-Commerce Solutions	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Brand Consulting	2
Marketing Data Analytics	2
Public Relations	1
Urban Marketing	1
Multicultural | Black	1
Event Marketing	1
Sales Promotion	1
Industrial Advertising	1
Health Care	1
Sports Marketing	1
Corporate Trade - Barter	1
Yellow Pages/Directory Advertising	1
Recruitment Advertising	1
Multicultural | Hispanic/Latino	1
Corporate Communications	1
Direct Marketing	1
Business-to-Business	1

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Industry Experience

Tobacco
Automotive | vehicles
Recreation & Sports | hobbies
Travel | tourism
Professional Services (accountants, consultants, lawyers)
Travel | hotels & resorts
Aerospace
Technology | communications
Education
Healthcare | medical products
Apparel & Fashion | jewelry & accessories
Technology | computer hardware & software
Household Supplies
Home Products | home furnishings
Retail
Media | other
Apparel & Fashion | footwear
Recreation & Sports | toys & games
Luxury & Imported products
Apparel & Fashion | apparel
Industrial, Manufacturing & chemicals
Financial services | Banking - Consumer
Gasoline/Petroleum
Healthcare | pharmaceutical
Healthcare | direct to consumer (DTC)
Financial services | insurance
Consumer Services
Technology | electronics
Public Relations
Entertainment & Culture | motion pictures
Entertainment & Culture | amusement parks
Technology | consumer electronics
Financial services | credit cards
Technology | .com business
Travel | airlines
Cosmetics, perfumes & toiletries
Government | military & defense
Telecommunications
Home Products | housewares
Food & Beverage | food
Media | broadcasting
Agriculture
Food & Beverage | alcoholic beverages
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Financial services | investments
Business Services & office products
Automotive | aftermarket
Gambling | lotteries
Non-profit, associations & public services
Restaurants
Food & Beverage | soft drinks

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