Overview

Company Summary

Advertising. Marketing. Giant Slaying. Yes. Giant Slaying. A full-service marketing and advertising agency, Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary conversion tools that forge deeper brand connections and more profitable ROAS at every touchpoint. Johnson Group provides full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and EFFIE-winning strategy and creative. Market Research Data Science Content Lab Precision Optimization Search Engine Marketing Brand Positioning Smart Creative Web Development Media Social Media Alternative & Experiential Media & Events

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Joe Johnson
CEO
Joe will provide you with hands-on development of branding and strategy that is continuously honed through years of leading our brand positioning process and strategic planning for consumer and B2B brands across the country. He leads an agency culture that ensures you benefit from a team of innovative content specialists who continuously “Dig for Big” for you and your brand. And, he exemplifies what we call our “Invest in Yes” attitude that is paramount in bringing big ideas to life for your brand.

Pat Buckley
Partner, Executive Creative Director
Both an award-winning writer with a graduate degree from Oxford University and an award-winning artist with a painting in the permanent collection of the Georgia Museum of Art, Pat brings an uncommon collection of disciplines in leading our creative teams to produce exceptionally creative, highly engaging ideas that convert for your brand.

Kate Barker
VP, Executive Director Account Service
Over the last 20 years, Kate has led the full funnel media strategy, planning and client communication across the most competitive consumer categories—health care and CPG to QSR and automotive. Her breadth of experience and the unique perspective she’s developed from her tenure as both client and agency provide the type of account leadership clients need today given the critical importance of media’s ever-changing and fragmented platforms.

Solomon Moskalenko
Chief Technology Officer
From proprietary software development, to attributions to conversions to CRM integration, Solomon is an expert in optimizing business processes with technology. After years of leading software development solutions for Microsoft, Solomon went on to develop the mobile architecture standard for Federal Nuclear Facility software solutions before turning his passion to architecting industry-changing tracking and integrations for the advertising industry.

Spenser Kernea
VP, Executive Director, Strategy & Analytics
Spenser leads the agency’s data-based strategy development through predictive modeling, media modeling, and proprietary attribution modeling that will open up new possibilities for your brand’s success. His MBA and extensive experience in analytics, automation, and modeling, means your team and ours have immediate access to the data needed to drive effective strategy. You’ll find Spenser’s incredible energy to be an added bonus.

Brian Posey
VP, Executive Director, Media & Strategy
Brian applies over 20 years of analytics and media mix modeling experience to develop full funnel media strategies that convert across all platforms. He has developed and implemented proven methodologies and processes that ensure all media plans are precisely placed, optimized to KPIs and tracked against the budget. He has extensive experience in every major consumer and B2B category including some of the most intense—multi-unit retail, healthcare, hospitality and CPG. Brian is obsessed with results and knows how to get them.

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Clients and Brands

Client & Brands	Start Date
Sunbelt Bakery	N/A
Little Debbie	N/A
Drake's Cakes	N/A
Cream-O-Land Dairy	N/A
Salsarita's Fresh Mexican Grill	N/A
Trustmark Bank	N/A
Erlanger Health System	N/A
West Tennessee Healthcare	N/A
The Learning Experience	N/A
Northwest Lineman College	N/A
U.S. XPRESS	N/A
Paycom	N/A
Hair Cuttery	N/A
TVC Pro-Driver	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	4
Billing > $1M and < $3M	3
Billing > $3M and < $5M	4
Billing > $5M and < $10M	2
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 21%
Digital: 71%
Print: 2%
Out of Home: 3%
Other: 3%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Creative Strategy & Development	0
Data & Analytics	0
Digital/Interactive | Search Engine Marketing	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Experiential	0
Media Buying	0
Media Planning	0
Recruitment Advertising	0
Direct Marketing	0

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Industry Experience

Business-to-Business (B2B)
Consumer Services
Financial services | Banking - Commercial
Financial services | Banking - Consumer
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | alcoholic beverages
E-Commerce
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Multi-Unit / Franchise
Retail - In-store
Travel | tourism

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