Overview

Company Summary

Russell Herder has provided comprehensive, strategic communications and engagement solutions for nearly four decades. A proven, innovative partner to numerous government, corporate and nonprofit clients, we help organizations brand, inform, educate, engage and align, working to achieve near- and long-term goals. Our strategic and creative solutions are built upon smart, evidence-based insights and proven experience. And as a B Corp, our ability to help companies also serve the greater good drives us to engage, build stories, and incent change. Simply put, we create work that matters.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide:

Carol Russell
CEO
As one of the founding partners of Russell Herder, Carol has dedicated much of her career to developing and guiding growth strategies for brands in the healthcare, hospitality, building products and professional services industries. Her insights and leadership have driven strategic work for such high profile organizations as the State of Minnesota, American Society of Interior Designers, Association of American Medical Colleges and Wellcraft Marine. She has specifically focused on assisting clients in developing executive-level communication strategies, digital initiatives, brand launches and branding efforts. Carol’s extensive professional background includes management and director positions in the fields of media relations and marketing. She owned her own public relations organization before launching Russell Herder, and was a founder of Ruckus Interactive, which earned such clients as Opus, 3M, General Mills and DuPont before its sale. Carol holds a master’s degree in Communications Management and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.

Brian Herder
Partner and Executive Creative Director
Brian guides Russell Herder’s dynamic creative group, ensuring the success of the agency’s most critical work. Under his leadership, the agency has received regional, national and international accolades for creative excellence. As co-owner of the firm, he has supervised the development and execution of award-winning campaigns for such clients as Marvin Windows International, Anchor Wall Systems, Genmar, the Minnesota Department of Health and more. Brian began his career as an illustrator and designer, serving Check-Up toothpaste, Calvin Klein fragrances, Claire Burke, Morningstar and Warner Publications. He also served as an interior designer and planner for Studio 70, a design division of SuperValu Corporation, where he created high-end commercial environments for a broad range of clients. Brian is a frequent speaker on creativity and brand development, has been an adjunct university faculty member in advertising, was a cofounder of Ruckus Interactive, and serves on the Minneapolis board of the American Association of Advertising Agencies.

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Clients and Brands

Client & Brands	Start Date
Minnesota Department of Health	N/A
American Society of Interior Designers	N/A
National Board of Medical Examiners	N/A
Tactile Medical	N/A
University of Minnesota	N/A
Timberland Partners	N/A
Element	N/A
OneOme	N/A
Odyssey Resorts	N/A
High Intensity Drug Trafficking Area	N/A
JW Marriott	N/A
Agricultural Utilization Research Institute	N/A
Sycamores	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	11
Billing > $1M and < $3M	4

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 10%
Digital: 40%
Print: 30%
Out of Home: 20%

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Types of Services

Service Offering	Revenue
Brand Consulting	25
Advertising - General Market/ Traditional	20
Health Care	20
Public Relations	15
Digital/Interactive | Search Engine Marketing	10
Business-to-Business	5
Media Planning	5

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Industry Experience

Home Products | home furnishings
Healthcare | direct to consumer (DTC)
Gambling | casinos
Technology | computer hardware & software
Food & Beverage | food
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Telecommunications
Travel | tourism
Retail
Food & Beverage | alcoholic beverages
Luxury & Imported products
Business Services & office products
Healthcare | managed care
Travel | hotels & resorts
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Financial services | Banking - Consumer
Healthcare | medical products
Education
Public Relations
Industrial, Manufacturing & chemicals
Professional Services (accountants, consultants, lawyers)
Financial services | insurance
Agriculture
Restaurants
Non-profit, associations & public services

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