Overview

Company Summary

Respect, innovation, passion - our core values - the foundation upon which our ideas are born and our culture is built. We’re a team of food & beverage marketers who geek out in the space, devouring opportunities at the rate of which the industry changes. With chops in all aspects, from distribution-to-table, we get the challenges our clients face, helping to navigate negotiations and earn a return faster. Food & beverage is what we do. We eat, sleep and drink it. Fortunately, our work is never done - we've picked the most dynamic category. Our trends work is nationally recognized, allowing us to lead, never follow. As thought leaders, we push ourselves, our clients and our partners to challenge the norms of our society, encouraging breakthrough thinking. Our philosophy reflects our changing world. A few communication channels have evolved to thousands —overnight. Technology has exponentialized this growth, giving anyone with internet access the opportunity to create his or her own channels. Keeping up is a full-time job. More channels. More information. More sharing. Brands wanting to be relevant must embrace this culture. Strategic content is more important than ever - where we deliver value. Gone are the days of huge media buys and monster production budgets. Content needs to be nimble and cost-effective. More importantly, it needs to be activated at the right time and the right place. Our specialty.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 51-100
Total Worldwide: 51-100

Michael Pavone
President & CEO
Michael oversees strategic business planning, new business efforts and ongoing agency management. He’s been recognized as an Entrepreneur of the Year by Ernst & Young, steered Pavone to a place on the region’s 50 Fastest Growing Companies list for five of the last 10 years and has been recognized as one of central Pennsylvania’s Forty Under 40. Michael is a graduate of the Art Institute of Philadelphia.

John Bassounas
Partner/Client Services Director
John supervises the day-to-day operations of the brand management team and provides direction and guidance on account service issues. His skill for prioritization, goal-oriented approach and proactive style helps the team keep the big picture of client success constantly in focus. John was named one of central Pennsylvania’s Forty Under 40 in 2013 and is a proud graduate of Villanova University.

Amy Murray
Partner/COO
Amy works closely with Michael and our department managers in the day-to-day operation of the agency. She works with individual clients to determine their specific needs and develop marketing and media solutions tailored to meet their expectations and budget. Amy graduated with a bachelor’s degree in business administration from Elizabethtown College and was recently recognized as one of central Pennsylvania’s Forty Under 40 and as one of the Top 50 Women in Business in Pennsylvania.

Jonathan Cooper
Director of Communications
Coop leads the communications team, where he oversees the company's integrated content strategy, including multiplatform branded content, marketing, social strategy, communications, audience acquisition and retention. His extensive experience and range of knowledge impacts all brands he interacts with, from operational challenges to consumer sell-through. Jonathan has been with the agency since April 2018.

Darby Hughes
Director of Brand Strategy & Communications
Darby's goal is to exceed the needs of our clients. He consumers more information than anyone in the agency, gleaning insights, market analysis and emerging trends, which he uses to generate strategic ideas. HERSHEY, StarKist, Sun-Maid, Del Monte, Yuengling, Labatt, Seagram's , Turkey Hill and Herr Snack Foods are just a few of the brands that benefit from his leadership. A Pitt grad, Darby has been with the agency since May 2008.

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Clients and Brands

Client & Brands	Start Date
Sun-Maid Raisins Sun-Maid Raisins	02-01-2018
Herrs Snack Foods Herr''s Snack Foods	11-23-2016
North American Breweries Labatt Seagram''s	10-01-2016
The Hershey Company Core Brands	N/A
Turkey Hill Dairy Turkey Hill All Natural Ice Cream Turkey Hill Iced Tea	01-03-2014
StarKist Blue Harbor StarKist Tuna Creations StarKist Gourmet Selects Bella Portofino	05-17-2013
Del Monte Del Monte Fresh Produce	10-28-2016

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	22
Billing > $1M and < $3M	3

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
National Broadcast: 10%
Digital: 30%
Print: 20%
Out of Home: 20%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	15
Brand Consulting	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Digital/Interactive | Mobile and Wireless	10
Sales Promotion	7
New Product Development	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Design	5
Direct Marketing	5
Marketing Data Analytics	5
Digital/Interactive | Search Engine Marketing	5
Media Planning	5
Urban Marketing	3
Media Buying	3
Public Relations	3
Multicultural | Hispanic/Latino	2
Sports Marketing	2

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Industry Experience

Restaurants
Food & Beverage | soft drinks
Food & Beverage | food
Food & Beverage | alcoholic beverages
Retail

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