Overview

Company Summary

Dixon Schwabl + Company (DS+CO) is an independent and integrated marketing firm that combines creative vision with media precision to provoke progress for our clients. We do that by helping brands communicate more clearly, get closer to the people they are trying to reach and by helping them grow with more purpose, clarity and consensus. Our vision is to build brands for a better world. A certified Women Business Enterprise in New York State, we empower mid-sized companies to achieve growth through rich research, data-backed marketing strategy, and informed creative and media. Our team is highly skilled and works to deeply understand our clients’ consumers, business, culture and category. With 30+ years of work focused in B2B, financial services, education and telecommunications verticals, we help our clients build profitable brands that leave a legacy for good. As a full-service marketing firm, we identify the touchpoints, strategies and messaging that will create relevance across diverse audiences through our core pillars of Intelligence (audience + market research, campaign planning, measurement + analysis), Strategy (brand planning + consultation, campaign creative development + content strategy) and Amplification (media planning + buying, public relations, video production + social media).

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide:

Lauren Dixon
Founder + Board Chair
A culture champion, talent mentor and community advocate, Lauren is the heart and soul of DS+CO. She founded our agency in 1987 and built it into a team of go-getters 100 strong. But she’s most proud of the culture she’s cultivated—one that fosters creativity, collaboration and compassion. With Lauren’s unwavering dedication to putting people first, DS+CO has been recognized by Great Place to Work as the #1 marketing firm to work for in the country. Not once, but twice. And has made the list of the Best Small Companies to Work For more than 15 years running.

Lauren’s contributions to her community are countless. She’s a Rochester Small Business Person of the Year, member of the Rochester Business Hall of Fame, ATHENA Award and Gaudette Community Award recipient, and was honored by the Association of Fundraising Professionals for community leadership. She has served on the boards of United Way of Greater Rochester, Monroe Community College Foundation, United Way Women’s Leadership Council, Thompson Health Foundation, Greater Rochester Enterprise, CMAC and Greater Rochester Chamber of Commerce.

Mike Schwabl
Founder + Vice Chair of the Board
At the heart of every great story is a great storyteller. And Mike is one of the best. Because his passion is helping people and companies succeed by showing the world who they are. It’s how he’s helped grow DS+CO into the agency it is today. Mike believes in using your talents, time and treasure to help others, and that’s exactly the spirit he’s built into his team from day one.

The truth is, DS+CO wouldn’t be what it is if Mike wasn’t who he is: someone who gives his all back to his community. His involvement runs deep. Daystar Kids, Colgate Rochester Crozer Divinity School, the National Center for Missing & Exploited Children, Ronald McDonald House Charities, United Way of Greater Rochester, Golisano Children’s Hospital, Monroe Community College and many more. Every single one lifting others up. Just like Mike.

Jessica Savage
President and CEO
Jessica is inspired by smart ideas, generosity—and the people all around her. At DS+CO, her leadership inspires doing good and doing good work. She sits on the SUNY Geneseo Foundation Board and is a member of the United Way Women’s Leadership Council and Girls on the Run of Greater Rochester Advisory Board. She’s DEI certified, has led multiple award-winning client teams and is an Urban League of Greater Rochester Power Broker. And she’s fueled by curiosity, collaboration and co-creation, helping her teams elevate brands, break down barriers and leave a mark on our community.

David Lyttle
Chief Financial Officer
David’s been a grounding force at DS+CO for 20 years, helping our teams see how their work lines up with the numbers side. Because he likes a challenge—finding new ways to stand apart in a crowded marketplace and accomplishing great results even on a limited budget. And David gives back, lending his support to Rochester Business Charitable Organization and the Canandaigua All Sports Booster Club.

Malorie Benjamin
Chief Transformation Officer
Malorie leads strategic change across the agency and its client portfolio. Drawing on a background in media and a deep understanding of the evolving marketing landscape, she integrates technology to drive innovation, modernize operations and support smarter decision-making through data. At the heart of her role is a commitment to building agile, collaborative cultures that thrive amid change. She champions curiosity, collaboration and the integration of technology and creativity, ensuring the agency not only keeps pace with industry shifts but helps shape them. Under her leadership, DS+CO’s media team has become a key driver of strategic growth—moving beyond execution to influence direction. Malorie is actively involved in the community serving on the school board at Oakfield-Alabama Central School District, the Genesee Area Hockey Association (GAHA) and she is the fundraising coordinator for the OAE Titans youth football.

Mark Stone
Chief Creative Officer
Mark has designed, directed, collaborated and guided work in nearly all facets of marketing communications. At DS+CO, he develops and mentors talent throughout the creative department, fostering an atmosphere where results-driven, well-crafted work is created on a consistent basis. Mark joined DS+CO in 2013 and studied art direction at the prestigious College for Creative Studies in Detroit.

Rosi Statt
Chief Growth Officer
Rosi knows a solid strategy is the foundation for marketing that works. What drives her, though, is how that foundation is built: by digging into the research and uncovering insights that unlock inspiration for creative that moves people. Her strategic thinking has led to award-winning work, including national ADDY awards and best in show at the Rochester PRisms. But for Rosi, the real win is knowing she’s made a difference for clients. When she’s not leading her team of strategists, she can be found on the sidelines of Victor’s soccer fields, coaching her sons and their teammates.

Connor Dixon-Schwabl
Managing Director, Studio Production
Connor tells stories that spark genuine human connection, and in his 10+ years at DS+CO, he’s nurtured our studio team into ADDY and Telly award-winning storytellers who make an impact. His work reflects his personal and professional approach to solving problems, creating opportunities and making a difference. Connor earned his master’s degree in strategic marketing, has built two successful local businesses, is a Forty Under 40 honoree and sits on the board of Ronald McDonald House Charities of Rochester, where he helped found the organization’s Red Tie Society.

Nadine General
Managing Director, Communications
Nadine’s expertise in executive and crisis communications, strategy, and reputation management helps her lead our PR team. She joined DS+CO from the American Red Cross, where she deployed to national disasters to support disaster and crisis communications. She’s holds degrees from St. John Fisher University and Monroe Community College. She lends her talent as past president of the Public Relations Society of America Rochester Chapter, and is on the diversity committee, she’s a Forty Under 40 recipient, a Rochester Business Journal Woman of Excellence and Circle of Excellence honoree and received the Sharleen M. Bruse award from the Rochester Chapter of the Public Relations Society of America for career achievement and mentorship.

Shane Grant
Managing Director, Operations
Shane is a problem solver by nature. Whether she’s developing a new workflow tool, exploring opportunities for team growth, or untangling a web of deadlines and demands, she’s in her element whenever a problem is presented. It’s an art form she’s mastered throughout her 30-year career in marketing—and one she shares with the community as a member of the Farmington-Victor Kiwanis Club Board of Directors. If there’s a better way to do something, you can count on Shane to find it.

Marshall Statt
Managing Director, Creative
Marshall has been a builder his entire career. He built his way up at DS+CO, starting as an intern before earning his path to executive creative director. He’s built award-winning creative, receiving a D&AD Pencil, Graphis Silver Award and three National American Advertising Awards in the process. He’s developed a tightly knit team of talented and kind creatives, inspiring them out of their comfort zones to create boundary-pushing work. But most importantly, he’s built a family he loves—a family that inspires him to keep building, no matter the project at hand.

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Clients and Brands

Client & Brands	Start Date
Avangrid	01-30-2024
St. John Fisher University	01-31-2023
Community Preservation Corporation	01-31-2018
Bosch Security	07-31-2025
Frontier Communications	01-31-1987
RBC Heritage Presented by Boeing	01-31-2009
Community Bank, N.A.	01-31-2014

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Business-to-Business	0
Corporate Communications	0
Creative Strategy & Development	0
Direct Marketing	0
Media Buying	0
Public Relations	0
Social Media	0
Brand Consulting	0
Design	0
Content stategy & development	0
Influencer Marketing	0
Media Planning	0

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Industry Experience

Business-to-Business (B2B)
Education
Financial services | Banking - Consumer
Telecommunications
Recreation & Sports | professional sports
Non-profit, associations & public services
Energy | Electric/Renewable/Alternative
Professional Services (accountants, consultants, lawyers)

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