Overview

Company Summary

Martin|Williams is a full service, integrated agency specializing in both traditional and non-traditional advertising services. Located in downtown Minneapolis, Martin|Williams is an independent agency brand owned by Omnicom Group, Inc., the largest advertising corporation in the world. We report directly to Omnicom headquarters, and when appropriate, we can call on the vast resources of this global company. Martin|Williams is recognized among the leading national creative agencies in the country, specializing in integrated brand communications programs. We have developed a deep portfolio of traditional and non-traditional services over the past 20 years. Today, our non-traditional disciplines comprise almost a third of our gross revenue, and have been awarded nationally for their effectiveness as much as our traditional advertising work. When additional scale is required, we can draw on the resources of our parent company. We are an idea-driven, creative agency that presents itself in a straight-forward, no bull, Midwestern way. A top national search consultant said of us, “You guys aren’t a bunch of fragile creative people who look like you’ll break if someone questions your ideas.” We take the complex and make it simple. We stay focused on the problem and do the right thing. We are collaborative and respectful of each other. We are grounded and easy to do business with.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Tom Moudry
CEO & Chief Creative Officer
Tom joined Martin|Williams in 2003 as Executive Creative Director. In 2005, he was named President, and he was recently named CEO and Chief Creative Officer. Prior to M|W, he worked as Vice President / Executive Creative Director for Omnicom New York. During that time, Tom was creatively responsible for the launch of the SBC Communications Brand (now AT&T), as well as the integration of a dozen agencies across a broad range of disciplines.

A native Minnesotan, Tom began his career in Chicago at the Midwest office of Hal Riney & Partners. While in Chicago, Tom also worked at Cramer-Krasselt and Leo Burnett for a number of Fortune 500 companies. In 1993, Tom moved to Texas and joined DDB/Dallas as Executive Creative Director. In 1999, he returned to Minneapolis as SVP/Group Creative Director at Carmichael Lynch.

His award winning work has been recognized by Communication Arts, the One Show, the Clios, the London International Advertising Awards, the New York Art Director’s Club, and Addy’s Best of Show. His “Mosquito” commercial for McIlhenny’s Tabasco Sauce not only won a Gold Lion at the Cannes Film Festival, it was chosen one of the “Best Super Bowl Spots of All Time” by USA TODAY and TV Guide.

Mike Gray
President & Chief Marketing Officer
Mike was named President and CMO of M|W in 2006.

Mike brings a unique business building perspective to the task of creating advertising. He has over 20 years experience in the advertising business, working in several different agency environments.

He joined Martin|Williams in 1990 as Director of Business Development. In addition to planning and managing the agency’s new business efforts, he has assumed key strategic roles on several agency clients. His experience at Martin|Williams includes assignments such as Allina Health Systems (Minnesota’s largest health care management organization), Polaris Industries, Powertel wireless communications
(T-Mobile), and Payless ShoeSource.

Prior to Martin|Williams, Mike was president/partner of a start-up creative agency in Minneapolis for two years, and spent 12 years at Campbell Mithun Esty, Minneapolis. He has extensive packaged goods experience, both new and existing products, along with experience in consumer services, retail, high-tech, healthcare, and consumer durables. Client companies include General Mills, Bristol Myers, Beatrice Foods, Land’O Lakes, Control Data, Tonka Corporation (a subsidiary of Hasbro, Inc.) and Pentax Corporation, along with those previously mentioned.

Mike holds an MBA in marketing from the Carlson School of Management and a Bachelor of Arts degree in Journalism, both from the University of Minnesota.

Lori Yeager Davis
SVP, Director of Strategic Engagement
Having recently joined Martin|Williams in 2008, Lori Yeager Davis is our Director of Strategic Engagement. In this new role, she oversees the Account Planning Department, working with key clients as well as in the agency’s new business endeavors.

Yeager Davis brings with her fifteen years of interactive and strategic leadership experience helping to inform the development of great creative ideas driven not only by consumer insight but also by the application of new, non-traditional ways to connect and engage with the audience.

She most recently served as the Vice-President of Space 150, a fast-growing and very successful interactive marketing agency based in Minneapolis. While at Space 150, Yeager Davis was instrumental in the company’s new business growth and led the planning, account management and media groups.

Prior to joining Space 150, Lori’s strategic and creative abilities contributed to the success of an array of clients including Burger King, Microsoft, Polaroid, Coca-Cola and Xbox while working at advertising agencies such as Fallon, Campbell Mithun and Foote Cone & Belding.

Last year Lori had the honor of being named one of the “25 Women to Watch” by the Minneapolis/St. Paul Business Journal. She is also a frequent presenter at key industry events including KidPower, MIMA and the Advertising Women of New York (AWNY).

Betsy Burgeson
VP, Group Media Director
Betsy Burgeson’s skill in broadcast negotiation has brought her recognition and acclaim from both peers in the industry and Martin|Williams’ clients. She and her team specialize in creative, impactful, cross-platform media solutions for our clients.

Betsy joined Martin|Williams in 1985. Her responsibilities include the supervision of over $50 Million in broadcast media. She oversees the spot buying group in executing customized local market media buys for clients including Cargill and Syngenta. Betsy has been the lead negotiator in network television for national AOR assignments including Lincoln Financial Group (including Lincoln Financial Field entitlement and launch), L.L.Bean, E*TRADE Financial, Marvin Windows and Doors, and Cargill. Since the media landscape has evolved, Betsy now also oversees the online/digital group and keeps the agency in the forefront of emerging media technologies.

Prior to joining Martin|Williams, Betsy worked at Grey Advertising (Minneapolis), where her major account responsibility was Northwest Airlines.

Betsy's influence in the broadcast community extends to her duties as a member of the AAAA's Committee on National Broadcast (radio, television and cable). She is also a past President of the Minnesota chapter of American Women in Radio and Television.

Betsy holds a Bachelor of Arts degree in Liberal Arts from the College of St. Benedict.

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Clients and Brands

Client & Brands	Start Date
FINNEGANS Irish Amber	10-01-2009
Cargill Cargill	01-01-1998
KeyBank	01-01-2010
Raymond James	10-01-2009
NewPage Corporation NewPage Paper	01-01-2005
Pfizer	06-01-2006
Syngenta	01-01-1985
Payless ShoeSource Payless ShoeSource	05-01-2005
GlaxoSmithKline Sensodyne	01-01-2003
Marvin Windows & Doors Marvin, Integrity	01-01-1980

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	3
Billing > $1M and < $3M	3
Billing > $3M and < $5M	1
Billing < $10M and < $25M	2
Billing < $25M and < $50M	1
Billing > $25M	2

Total Gross Media Placed by this Office
$51 - 100 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 25%
National Broadcast: 25%
Digital: 7%
Print: 35%
Out of Home: 1%
Other: 7%

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Types of Services

Service Offering	Revenue

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Industry Experience

Telecommunications
Financial services | insurance
Financial services | credit cards
Financial services | Banking - Consumer
Apparel & Fashion | jewelry & accessories
Home Products | housewares
Healthcare | pharmaceutical
Healthcare | medical products
Business Services & office products
Consumer Services
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | apparel
Public Relations
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Home Products | home furnishings
Restaurants
Apparel & Fashion | footwear
Retail
Food & Beverage | alcoholic beverages
Agriculture
Financial services | investments
Non-profit, associations & public services
Healthcare | direct to consumer (DTC)

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