Overview

Company Summary

G2 USA is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.

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Staff

Total Number of Employees

Office Employees:
Total US:
Total Worldwide:

John Paulson
CEO, G2 USA
As CEO, G2 USA, John is responsible for the agency’s six offices in the US, which offer services in Relationship Marketing, Digital/Interactive, Branding & Design, Promotional Marketing, Experiential and Shopper Marketing, and Data Analytics. In addition, John oversees the development of G2’s multidisciplinary offer across the entire North American marketplace, and serves as a member of G2 Worldwide’s executive management team. John’s multi-channel communications expertise is the product of an extensive career spanning a range of disciplines, including media planning, account management, integrated marketing and digital communications. With nearly 20 years of industry experience, he has held management positions at DDB Worldwide, M&C Saatchi, GREY Interactive, J. Walter Thompson, GREY Advertising and MVBMS. Prior to his appointment as CEO, John served as President of the agency’s interactive practice.

Kevin French
Executive Director, General Manager, G2 PA
Kevin recently joined G2 USA as Executive Director, General Manager of the North Wales, PA office. He is responsible for day-to-day management of Pennsylvania operations.

Kevin is a seasoned interactive agency executive, with more than 15 years of digital and integrated marketing experience. Most recently, he served as General Manager of WhittmanHart Interactive in Philadelphia, where he led significant growth and diversification of the agency’s business. His additional past experience is rooted in website management, digital marketing, e-commerce, and health care marketing.

An entrepreneur at heart, Kevin began his career by founding MM2K, Inc., an Internet services company in 1996. He is an accomplished author and speaker, with articles and presentations showcased in a variety of journals and at industry events. One of Kevin’s career highlights is recognition as an Internet Retailer Top 500 Key Executive.

John Pyne
Chief Financial Officer, G2 USA
John is responsible for the financial stewardship and business operations for the agency’s North American offices. Prior to joining G2, John served as Chief Financial Officer at GCI Group. He also has served in senior financial management positions at BearingPoint and Booz Allen Hamilton. John is a graduate of University of Vermont, has an MBA from Fairleigh Dickinson University’s Silberman College of Business and is a CPA.

Tom Conti
President, G2 USA
As President of G2 USA, Tom oversees digital and interactive operations in New York and Pennsylvania, in addition to growing the agency’s activation marketing and digital capabilities throughout the US. He also oversees the agency’s portfolio of healthcare businesses in the Relationship Marketing practice. A multifaceted marketer, Tom brings deep expertise as a practitioner across all marketing disciplines, having worked with a broad range of companies such as DuPont, Comcast, The Coca-Cola Company, Acura and SEI Investments.

Prior to joining the agency, Tom held the position of President at The Star Group, where he led the agency through significant growth across all disciplines and geographies. His impressive track record in agency leadership also includes time as Senior Managing Partner at MRM/Princeton, part of McCann WorldGroup, as well as at Earle Palmer Brown and Ketchum Communications, where he held senior management positions.

Bruce Henderson
Chief Creative Officer, G2 USA
Bruce recently joined G2 as Chief Creative Officer, overseeing the entire creative department of G2 USA. Prior to coming to G2, Bruce spent eight years at Ogilvy, New York, where he held roles ranging from Digital Copywriter to Group Creative Director. While at Ogilvy, he worked with a diverse group of clients, including Siemens, TD Ameritrade, Six Flags, Dove, Perrier, IBM, SAP, and DuPont, and helped develop campaigns ranging from “More Flags. More Fun.” for Six Flags to “Somewhere In America” for Siemens.

Prior to Ogilvy, he served as Editorial Director at the pioneer digital firm Agency.com. Bruce has deep, hands-on experience in all media channels, and the creative work of his team has been recognized with a wide range of industry awards.

Eric Pakurar
Executive Director, Strategy & Planning, G2 USA
As Executive Director of Strategy & Planning, Eric oversees the implementation of the agency’s proprietary G2 Pathfinder planning process in North America and is responsible for strategy and integrated planning across G2 USA’s practices, including experiential, design, interactive, promotional, relationship and shopper marketing. Previously, Eric served as Head of Strategy in the New York office of Naked Communications, where he was responsible for oversight of 30 Naked strategists, with client work including the rebranding of NBC, and development of global and local strategies and communications plans for clients such as Coca-Cola, Samsung Electronics and Kraft. Prior to that, he was Brand Planning Director at DDB, where he helped to found the communications discipline there. Eric began his professional career in book publishing at Random House and is a graduate of Swarthmore College.

Scott Stern
Exec. Dir., Integrated Solutions & Biz Dev, G2 USA
As Executive Director, Integrated Solutions & Business Development, Scott leads all business development efforts across the G2 USA network, including our integrated practice offering to our existing client base. His wide-ranging experience spans account management, business development, campaign & communications planning, and the creation of field marketing networks at multiple WPP agencies, as well as at independent shops across the US. He successfully managed multiple domestic and global new business pitches and accounts—in myriad categories—including alcohol/beer, carbonated & still beverages, CPG, electronics/gaming, financial services, QSR, retail and telecom.

Laurie Schuster
Executive Director, Talent Management, G2 USA
As Executive Director, Talent Management, Laurie oversees employee acquisition, education and retention across the entire G2 USA network. Her unique and wide-spanning agency experience includes leading client engagements to recruiting for positions and disciplines in digital, direct and integrated marketing services. Laurie has held senior account, strategy and marketing roles at Digitas, Atmosphere BBDO and Project (RED), among others. In addition, she established the digital practice at industry recruiting firm Eileen Haubenstock & Associates.

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Clients and Brands

Client & Brands	Start Date
Hertz Global Holdings	N/A
Bristol-Myers Squibb	N/A
Campbell Soup Company	N/A
Ventura	N/A
Eli Lilly	N/A
Merck & Co.	N/A
Smuckers	N/A
Glaxo SmithKline	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Food & Beverage | food
Healthcare | pharmaceutical
Travel | automobile rental

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