Overview

Company Summary

Y&R San Francisco's mission is to be our clients' most valued partner in managing, protecting, and building their brand assets both for short-term results and long-term growth. We do that by creating big conceptual ideas with the power to disrupt category convention and ignite the energy in a brand. We develop our ideas into campaigns that are medianeutral, that engage and build relationships with the consumer through rich branded experiences off-line and online. We operate as a unified, multi-talented unit, with an intense curiosity and tireless passion to help our clients' achieve their business objectives. We're all about ideas born through collaboration and creativity. We're a team that considers being nimble and quick the price of entry. We're a team known for going beyond the assignment, continually striving to deliver more ideas, more depth, and more innovation. We work with clients in a broad range of categories including healthcare (Blue Shield of California), packaged goods (7UP, Diet Dr Pepper), retail (Chevron), telecom (Palm), and technology (Advanced Micro Devices, NetApp). We attract clients who want to work with a mid-sized integrated marketing communications agency that blends digital marketing, advertising, POS, and package design services into one unified P&L, thereby eliminating the classic agency in-fighting that occurs when separated agencies duke it out for their individual budgets rather than staying squarely focused on your business objectives. We serve the needs of clients who believe in building strong brands, while at the same time measuring and tracking the effectiveness of everything they do.

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Staff

Total Number of Employees

Office Employees:
Total US:
Total Worldwide:

Mike Reese
President, Y&R California
A long time veteran of Y & R Mike has spent the bulk of career working in a variety of Account Management, Strategic Planning and Business Development roles, across most major client categories and communications channels.

In addition to his account management leadership Mike has been running Y & R’s agency within an agency, BrandBuzz for the past 6 years, overseeing a staff of multi-disciplined communication specialists, organize to provide truly integrated, media neutral ideas to drive client’s businesses.

Though he manages the “big picture” interests of all BrandBuzz accounts, Mike takes a very active role in day-to-day operations and interactions with clients.

During his career, Mike has worked across a broad range of brands and product categories including: consumer packaged goods (Kraft, Del Monte, Warner Lambert, Unilever, Twinings, GMCR), beer and spirits (Molson, Icehouse, Kronenbourg, Danzka Vodka, Plymouth Gin), consumer electronics (Sony, LG), airlines (Star Alliance, ANA), retail (Blockbuster Video, Chase Bank), and entertainment (Bronx Zoo, NY Aquarium, Sony).

Mike graduated from St. Lawrence University with a major in Government and minor in Creative Writing. He currently lives with wife Jennifer, and kids Aidan, Eloise, Lilyand dog Kiki in Connecticut, where he enjoys spending as much time outdoors as humanly possible.

Mimi Cook
Chief Creative Officer
A strategic and creative leader with experience in new and traditional media, Mimi has spent more than 20 years in tv, print, and radio, at award-winning world-recognized creative shops.

She has consistently worked at the forefront of creativity, with the accolades to match; from creative recognition at Cannes to AdAge’s “Women to Watch”.

Starting as a copywriter at Chiat/Day in 1987, Mimi pitched and won Calvin Klein Eternity, before later joining Foote Cone & Belding, where she created a Levi’s spot that featured as one of Ad Age’s “Best 50 TV Commercials of the Last 50 Years”.

Her career then took her to Publicis & Hal Riney, and Goodby Silverstein, where she produced and oversaw teams in the development of print, television, and online for many brands including Banana Republic, Michelob, SBC, Sonicare, Keystone Resort, Elizabeth Arden, and HP.

In 2007, Mimi became creative director at Apple at a historic time – launching the iPhone and then later the iPad. And in 2011, she was appointed Brand Strategy Director at Mekanism in San Francisco – developing strategy for numerous new business pitches and clients such as Method, Charles Schwab, and Pepsi, Inc

A seventh generation Californian with many passions; Mimi adores people, and brands, with the courage to disrupt the status quo and follow their gut, heart, or sixth sense – bringing authenticity to a world that unknowingly craves it.

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Clients and Brands

Client & Brands	Start Date
Citrix Computer Systems	N/A
Nevada Tourism	04-01-2012
Crystal Cruises	11-01-2011
Chevron Aviation Fuel Gasoline and Dealerships Convenience Stores Lubricants and Motor Oils (B to B)	01-01-1987
Blue Diamond Almonds	04-01-2012

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 38%
National Broadcast: 28%
Digital: 4%
Print: 21%
Out of Home: 4%
Other: 5%

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Types of Services

Service Offering	Revenue

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Industry Experience

Retail
Gasoline/Petroleum
Technology | computer hardware & software
Financial services | insurance
Technology | consumer electronics
Technology | .com business
Food & Beverage | soft drinks
Education
Technology | communications
Business Services & office products
Non-profit, associations & public services
Technology | electronics

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