Involved Media USA

Last Modified: 02-21-2025

https://involvedmedia.com/
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

Involved Media USA is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more. Based in New York City, the company is part of a global network with locations in Toronto, Canada, Madrid Spain, and Melbourne and Sydney, Australia, empowering its mission of offering trusted service with global strength. Involved Media USA is an AMS company.

Contact

470 7th Avenue, 7th Floor
New York, NY 10018
P: 508-598-3581
F: --

Kristi Tropp
Managing Director
[email protected]
508-598-3581

Offices

Global Service Capabilities

Australia;Western Europe;Canada

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 51-100

Kristi Tropp
SVP, Managing Director
Kristi is the Managing Director for Involved Media. She is an experienced executive, skilled in marketing, media and client management.

With over 20 years in both traditional and performance media, her unique approach to campaign development balances efficiency and scale, while executing her clients’ tactical needs across national, regional, and local platforms. Kristi ensures that the Involved team delivers measurable, results-driven, and business-building integrated marketing campaigns with forward-thinking and creative solutions for each client.

Michael Dobson
Global Chief Digital Officer
Michael Dobson is Involved Media’s Global Chief Digital Officer. Michael brings a wealth of knowledge and skill to the team, with both agency and client-side experience implementing marketing initiatives. As our digital practice lead, Michael sorts out the signals from the noise, to build repeatable results-driven media campaigns.

Prior to joining Involved Media, Michael had led teams in social media, programmatic, search, and influencer space focusing on strategy and media buying to produce successful business outcomes. Michael’s previous responsibilities include digital media leadership roles at Horizon, Crossmedia, Media Assembly and Michael’s Inc. Michael currently lives in New York City with his partner and two pups.

Corinne Casagrande
SVP, Strategy, Planning & Insights
Corinne Casagrande is SVP, Strategy, Planning & Insights. Corinne leverages her background in business analytics to identify pockets of opportunity, maximizing marketing investment for clients. She brings experience from both creative and performance media agencies, with a background in developing brand strategies, relaunching products, conducting consumer research, and writing integrated marketing plans for brands.

Clients and Brands

Client & Brands	Start Date
Shark/Ninja	N/A
Jackson Hewitt	N/A
Omaha Steaks	N/A
Quicken Simplifi	N/A
American Standard	N/A

Billings & Revenue

Billing / Revenue Ranges Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

Types of Services

Service Offering Revenue
Advertising - General Market/ Traditional 0
Data & Analytics 0
Digital/Interactive | E-Commerce Solutions 0
Digital/Interactive | Mobile and Wireless 0
Digital/Interactive | Search Engine Marketing 0
Digital/Interactive | Search Engine Optimization 0
Influencer Marketing 0
Media Buying 0
Media Planning 0
Social Media 0
Brand Consulting 0

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Data & Analytics	0
Digital/Interactive \| E-Commerce Solutions	0
Digital/Interactive \| Mobile and Wireless	0
Digital/Interactive \| Search Engine Marketing	0
Digital/Interactive \| Search Engine Optimization	0
Influencer Marketing	0
Media Buying	0
Media Planning	0
Social Media	0
Brand Consulting	0

Industry Experience

Agency Profile