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MDLIVE Selects Partners + Napier As Creative & Media AOR

4A's Member

Partners + Napier diversifies roster of health and wellness clients with top national telehealth provider ROCHESTER, NY, April 14, 2021 – Integrated creative company Partners + Napier has been selected as Creative and Media AOR by national telehealth provider MDLIVE, Inc. Partners + Napier will support MDLIVE in increasing member utilization of its virtual care […]

Launching a first-to-market supplement derived from human milk

4A's Member

Ideabar has built another direct-to-consumer brand in a category that didn’t previously exist. Trulacta is the first -to-market supplement to contain human milk. After we branded this flagship product, their parent company recognized the need to refresh the masterbrand’s identity. This led to another opportunity to rebrand Adventa Bioscience with a clean website and new […]

Cramer-Kasselt, Pacifico target Gen Z with digital-first campaign amid nationwide expansion

4A's Member

Read the full article here Constellation Brands is launching a digital-first campaign aimed at young adults for its Pacifico beer label, including four 15-second spots and several 30-second videos that profile independent personalities. The effort, created by Cramer-Krasselt, is as part of its broader “Live Life Anchor’s Up” campaign aimed at Gen Z consumers. Dive […]

Laughlin Constable Named A Top Place to Work in Chicago

4A's Member

CHICAGO (April 9, 2021)—Laughlin Constable, a full-service, independent creative agency, announced that it has been recognized as one of Crain’s Chicago’s “Best Places to Work” in 2021. “This past year has been challenging for everyone in many ways and for us to be recognized as a top place to work at a time when everyone […]

Accounts in Transition Q1 2021

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

GumGum Announces $75M investment from Goldman Sachs Growth

4A's Member

Partner Member GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.  

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Consumer Snapshots by Industry

Research Services

4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics. 

Beyond The Pledge: Embracing Data Transparency

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Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency […]