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The Drum: 4A’s Kaplowitz on how it’s supporting agency members

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“We are giving people very prescriptive information on what they need to do and what they need to know, and we’ll do consultations with anyone who needs more details.” Marla Kaplowitz tells Katie Deighton of The Drum how the 4A’s is providing real member value—now more than ever. Read The Drum article here.

SBA issues regulations to answer borrower questions around small business loans

Government Relations

Today, the Small Business Administration (SBA) issued its interim final rule implementing sections 1102-1106 of the CARES Act, specifically the sections covering small business loans and loan forgiveness.  The interim final rule addresses many questions agencies have about the program, including: How do I calculate the maximum amount I can borrow? What qualifies as payroll […]

DeVito/Verdi creates coronavirus PSAs with New York State Gov. Cuomo

4A's Member

Spots for The Partnership For New York City Stress Need To “Fight The Spread”   NEW YORK (April 1, 2020) – The Partnership for New York City, a non-profit organization representing the city’s civic, government, business and labor leaders, has produced two public service announcements – with the help of New York State Governor Andrew […]

Live LinkedIn Webinar: Campaign Tips to Keep Moving Forward

4A's Partnerships

  In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]

NBC News: Brands need to think through messages during crisis, 4A’s Kaplowitz says

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“Now is the time you can be very creative, but you have to think through what are the messages and do you reflect what is currently happening? And not just for today but where things are going in the next couple of weeks,” Marla Kaplowitz, President & CEO of the 4A’s, tells NBC News. Read […]

Join our webinar Business as Unusual: Going, Going, Gone Virtual—New Business Now

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With the understanding that every agency is experiencing different levels of new business activity during this coronavirus crisis, the one thing that’s undeniably true is that the way pitching is done has changed—virtually overnight. From primarily in-person to primarily virtual. Virtual pitching brings a new set of challenges and opportunities. To help agencies understand these […]

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

“Creativity can flourish amid chaos,” says 4A’s Kaplowitz

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In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

The Drum: Havas CCO Harry Bee on how he’s helping clients deliver ‘in-home’ creative

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“When you’re dealing with a situation that has no map, we need to create the map—and the map is created through creativity,” Havas CCO Harry (“Bee”) Bernstein tells The Drum. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.” In this interview, Bernstein shares […]