4A’s Members: Share your news. We can give you voice and visibility.
With narratives that impact the agency world, we have more than 35,000 followers — and add more every day.Find Out Why
Quick and highly skimmable. Subscribe to the most popular means of following the 4A’s and the industry.Learn More
A monthly summary of the most popular and impactful updates from the 4A’s Member community.Learn More
The 4A’s Research Services team’s monthly guide to market trends and industry information.Learn More
In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.
Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.
Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office. Jön White, now the independent advertising agency’s director of digital and data, will […]
R/GA is pleased to announce that Neda Whitney has been promoted to VP, managing director of client services and Fielding Jamieson has joined R/GA Ventures as strategy director for the Global Sports Ventures Studio. Neda brings over 20 years of client leadership experience to the position. She will closely partner with senior clients to lead […]
The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]
2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches. We still lavish attention and cash on the expectation of better experiences, convenience, and delight […]
Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]
The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.
The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis is provided here. The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due […]