News & Views

See what’s happening — and follow the discussion.

4A's 4A's Members 4A's Partners

4A’s Members: Share your news. We can give you voice and visibility.

Do You Follow the 4A's on Twitter?

With narratives that impact the agency world, we have more than 35,000 followers — and add more every day.

Find Out Why
4A's SmartBrief: eNewsletter

Quick and highly skimmable. Subscribe to the most popular means of following the 4A’s and the industry.

Learn More
4A's In Case You Missed It Newsletter

A monthly summary of the most popular and impactful updates from the 4A’s Member community.

Learn More
4A's Research Insights Newsletter

The 4A’s Research Services team’s monthly guide to market trends and industry information.

Learn More

View All News & Views

R3 New Business League Global and US – June, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

Avatar

Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

Marcus Thomas recruits chief diversity & inclusion officer Elise James-DeCruise

4A's Member

Original Article CLEVELAND, OHIO (July 27, 2020) ― Marcus Thomas, a Cleveland-based independent marketing communications agency, announced today the appointment of Elise James-DeCruise to Chief Diversity & Inclusion Officer, only the second person to hold this position at Marcus Thomas and the first person recruited from outside the agency for the role. Marcus Thomas is […]

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Announcing 4A’s Foundation Vanguard Program

Avatar

Addressing Systemic Challenges Advancing Sustainable Change   Vision: Vanguard envisions an industry where amplifying and catalyzing the actions for Black employees’ achievement will build a future where they are seen for their limitless talent. Mission: Vanguard provides a platform for growth, impact and exposure of participants, leaders and organizations committed to preparing Black talent and […]

The 4A’s Praises Defeat Of D.C. Council’s 3 Percent Tax On Advertising and the Sale of Personal Information

Avatar

The fight is not over though, as the organization’s Alison Pepper says she expects other states facing worsening budget deficits to introduce similar tax bills By Lindsay Rittenhouse. Published on July 28, 2020. In a final vote today, The Washington, D.C. City Council nixed, as expected, a proposed 3 percent tax on advertising services and the sale of “personal […]

It’s More Important Than Ever Agencies and Creatives Get Along

4A's Member

Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

Deutsch New York Collaborates with Mad Dog Jones to Illustrate Reebok’s Zig Kinetica

4A's Member

Deutsch New York collaborated with Mad Dog Jones, known for his vibrant illustration style that transports viewers to different worlds, for their latest digital and OOH work for Reebok. Mad Dog Jones’ colorful vignettes blend cities and cultures to create dreamy, stylized urban scenes—and are the perfect backdrop for the latest colorways of Reebok’s Zig […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

4A's Member

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]