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The 4A’s, the leading trade organization for marketing communications agencies, today released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.
Millennium Agency, a digital creative, content/social and PR firm, is pleased to announce that Sean Morse-Barry, Content/Social Manager and Alyssa McQueen, Strategic Accounts Director have joined the firm.
Metrics Marketing, a creative marketing consultancy, released a non-partisan, voter awareness campaign to encourage Black Georgians, to both register to vote by the deadline of October 6th and cast a ballot in their upcoming local elections.
Marketing leaders must build the right Agency Management competencies to enable their organization to do more. Find out how in this piece from Agency Mania Solutions