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Webinar: Perspectives on New Business and Client Relationships

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Edelman Trust Barometer: In Brands We Trust

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

10% Discount from Suzy

4A's Partnerships

The 4A’s is excited to offer you 10% discount from Suzy. For 4A’s Members Only

MAGNA Advertising Forecasts | Summer 2019 Update

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

Top 100 Beverage Companies

Research Services

Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.

2019 Magazine Media Factbook

Research Services

The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

CMO Average Tenure Decreases to 43 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.