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Grove Collaborative Names Camp + King as Agency of Record

4A's Member

The advertising agency will help to accelerate growth for the leading digital-first brand and e-commerce platform for natural home and personal care products SAN FRANCISCO — Announced today, Camp + King was selected by Grove Collaborative, the fastest-growing direct-to-consumer brand and retailer of natural home products in the U.S., as its Agency of Record after […]

2021 quench Food & Beverage Trends report focuses on the drivers of industry change

4A's Member

In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast? Since 2009, food and beverage marketing agency quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five […]

Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America

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Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed […]

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Kitchen Trends Study |

Research Services

Find out top kitchen design trends in this survey from Houzz.

Mintel’s Consumer Trends 2021 |

Research Services

Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries, brands, and markets around the world,

Consumer Trends 2021

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Partnership For Responsible Addressable Media (PRAM)

What Is PRAM? PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience. With Google’s announcement in January that they would be ending support of third-party cookies in Chrome in two years and Apple’s recent announcement changing […]

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.