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Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]
NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens REMOTE WORKSPACES EVERYWHERE – July 22, 2021 – Today, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]
The Planet Mark is an internationally recognized sustainability certification awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. This is the second year that The Marketing Store’s European offices have been awarded the certification and the first time that the Asian and American offices have been recognized. The […]
The Richards Group Announces Return of Sue Batterton, Trevor Monteiro Batterton Named Chief Creative Officer; Monteiro to Lead Brand Media DALLAS (July 6, 2021) – The Richards Group has appointed Sue Batterton as chief creative officer and Trevor Monteiro as head of brand media, marking a return to the agency for these two executives. Batterton […]
Chief Strategy Officer Broadens Role to Focus on Growth and Expansion of Capabilities July 15, 2021 — Deutsch New York announced today that it has promoted Matt Baker to President to further the Agency’s key growth priorities. Reporting directly to Val DiFebo, CEO of Deutsch NY, Baker, in taking on the number two role, is […]
—Deutsch NY, Hometeam Productions + Cosmo Street Partner in Creating Campaign to Tackle Climate Change— WASHINGTON––A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and […]
New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers New York, NY, July 14, 2021 – The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in […]
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.