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Marketing Wisdom from Around the World to Inspire You in 2019

Third Party Content

Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.

Ignited Awarded Five Year BPA to Provide Integrated Marketing Services to TSA

4A's Member

EL SEGUNDO, CA – Ignited, a modern marketing consultancy, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide integrated marketing services to the Transportation Security Administration (TSA) in support of TSA Pre✓® expedited screening program. TSA Pre✓® is an expedited screening program that enables trusted travelers to enjoy a smart and efficient screening […]

Creativity is More Than Just an Ad Campaign: Big Lessons from Small Business

Third Party Content

Think with Google provides tips to enhance creativity when operating on a
small budget.

Deutsch Selected as Agency for Groundbreaking Medical Technology

4A's Member

Agency Partners with Valeritas to Drive Awareness and Adoption of V-Go, an Innovative Insulin Delivery Device for Patients with Diabetes   NEW YORK, Dec. 10, 2018—Deutsch announced in partnership with Valeritas Holdings, Inc. (NASDAQ: VLRX), a medical technology company, that it has been named their patient partner agency for their V-Go® Wearable Insulin Delivery device, […]

2019 Health Trend Ten

Research Services

Check out this 2019 healthcare trend report from Syneos Health Communications.

Webinar: Marketing Sourcing

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

Ignited Produces Fan Event, Mabinogi Campfire, for Nexon America

4A's Member

Los Angeles, CA – On Dec. 01, Ignited produced a fan event, Mabinogi Campfire, for Nexon America, the first live event in 10-years for Mabinogi, the world’s most expressive MMORPG that allows players to create a unique character and live their fantasy life. Mabinogi Campfire was an invitation-only fan event that was held at Lightspace […]

2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]