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4A’s StratFest 2019 Lunch & Learn: Inside the Zeitgeist: Conversations Shaping Culture

Elizabeth Mansfield, Influence & Insights Global Business Marketing Lead, Twitter Meghann Elrhoul, Head of Global Agency Research, Twitter Nader Ali-Hassan, Executive Director, Social Marketing, Comcast Amy Stepanian, Marketing Director, Dove and Dove Men+Care U.S. Hundreds of millions of conversations happen on Twitter every day. Looking at what influential people are talking about can lead to […]

4A’s StratFest 2019 Awaken to the Future Consumer: Diverse, Unapologetic & Connected

LaToya Christian, Managing Partner, Cultural Strategy & Analytics, GroupM As America evolves, culture and identity will play an increasingly large role in the marketplace. Consumers now require brands to be intentional and culturally relevant. To lead with insights and authenticity, marketers must understand who their future consumers are and what drives them.   “We have […]

4A’s StratFest 2019 Why DTC Doesn’t Exist But Keeps Ruining Your Day

Jesse Derris, Founder and CEO, Derris Moderated by Ann-Marie Alcántara, Retail Reporter, Adweek   A conversation with the strategist who helped launch and scale Warby Parker, Harry’s, Everlane, Glossier, and other brands about the state of play today and the core ideas all brands can learn from the disruptors.   “The easiest thing for a […]

4A’s StratFest 2019 The Sharing Economy: Reinventing the American Dream

Cari Jacobs, CMO, Unison   With millennials struggling to pull together the down payment to purchase a home, the mortgage industry was due for disruption. How Unison embarked on a marketing strategy reinventing mortgage lending for the sharing economy.   “Authentic branding is a big part of what I hang my hat on doing. Whatever […]

4A’s StratFest 2019 The Brilliant Idea Workshop

Ed Cotton, Strategy Consultant Understanding the efforts behind brilliant ideas may help us help create them. < Return to event index

4A’s StratFest 2019 Welcome to the Era of the Empowered Citizen

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe In a new marketing ecosystem where empowered consumers recognize their own influence and the value of their data, how could the dynamics of the relationship between brand and consumer continue to evolve, and how do strategists need to reframe their thinking? “Three big problems are what people are […]

4A’s StratFest 2019 Preparing for Unintended Consequences in a Connected, Empowered Culture

Mona Patel, Founder, Motivate Design Strategies don’t always work out as intended. Often, they lead to the exact opposite of the goal: a great risk In a social media–connected culture where a consumer can “cancel” a brand with one click. But a spin on traditional research can help pinpoint problems before they happen.   “I […]

See People, Not Patterns | Consumer Pulse Survey |

Research Services

Accenture Interactive surveyed consumers around the world to learn their attitudes towards digital advertising and data collection. Consumers’ experiences with digital advertising, drivers of online purchases, and creepiest advertising techniques are included.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.