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The Organized Feedback Framework

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Deutsch NY and SVA Announce Recipients of Fund the Change Mentorship and Scholarship Program


— The two BFA students will join SVA’s class of 2025 — May 4, 2021 — As high school students gear up for college, Deutsch NY and SVA are excited to announce the two recipients of the Fund the Change scholarship. The first of its kind, Fund the Change will provide students with year-round mentorship […]

The Richards Group Announces New Chief Talent and Culture Officer

4A's Member

Nikki Wilson appointed as agency’s first CTCO DALLAS (April 28, 2021) – The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do […]

4A’s shakes up leadership team in diversity push


The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a bid to better cater to its members — and reflect the industry it serves. On Monday, the agency trade organization said it has hired Ashwini […]

4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base


The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s mission to help its members compete, as it grows a diverse leadership team. Ashwini Karandikar joins the 4A’s as the new evp, media, tech and data, […]

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Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

Airport Code No More: Luquire George Andrews Changes from LGA to Luquire

4A's Member

Integrated communications firm flips the script, becomes its own client for rebrand effort CHARLOTTE, N.C. (April 27, 2021) – After more than 35 years of visionary leadership and award-winning client work, Charlotte communications firm Luquire George Andrews is rebranding itself from LGA to a sleek, modern moniker – Luquire – that reflects the cutting-edge, digitally […]

Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results

4A's Member

AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, […]

Credit Sesame Partners with Colle McVoy

4A's Member

Minneapolis, April 27, 2021 – Colle McVoy has been selected as lead agency for Credit Sesame, the credit wellness platform that helps consumers achieve financial freedom. The agency will direct strategy, creative, brand experience and design to support the company’s rapid expansion plans. “We are well positioned to be the category leader in the financial […]