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NBCUniversal Adopts Ad Identifier to Help Fix Problems Like Ad Repetition

Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]

NBCUniversal Partners with Ad-ID to Launch a New Standard for Advertisers Across One Platform

NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens   REMOTE WORKSPACES EVERYWHERE – July 22, 2021 – Today, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]

The Marketing Store Achieves The Planet Mark Sustainability Certification Across All Global Offices

The Planet Mark is an internationally recognized sustainability certification awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. This is the second year that The Marketing Store’s European offices have been awarded the certification and the first time that the Asian and American offices have been recognized. The […]

Two Top Execs Return to The Richards Group in New Roles

The Richards Group Announces Return of Sue Batterton, Trevor Monteiro Batterton Named Chief Creative Officer; Monteiro to Lead Brand Media DALLAS (July 6, 2021) – The Richards Group has appointed Sue Batterton as chief creative officer and Trevor Monteiro as head of brand media, marking a return to the agency for these two executives. Batterton […]

Deutsch NY Promotes Matt Baker to President

Chief Strategy Officer Broadens Role to Focus on Growth and Expansion of Capabilities July 15, 2021 — Deutsch New York announced today that it has promoted Matt Baker to President to further the Agency’s key growth priorities. Reporting directly to Val DiFebo, CEO of Deutsch NY, Baker, in taking on the number two role, is […]

TV Ad Campaign Shows Strong Support Among Industry Leaders for Climate Solutions

 —Deutsch NY, Hometeam Productions + Cosmo Street Partner in Creating Campaign to Tackle Climate Change— WASHINGTON––A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and […]

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The 4A’s and Reset Digital Launch Universal Inclusion

New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers   New York, NY, July 14, 2021 – The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in […]

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.