News & Views

See what’s happening — and follow the discussion.

4A's 4A's Members 4A's Partners

4A’s Members: Share your news. We can give you voice and visibility.

Do You Follow the 4A's on Twitter?

With narratives that impact the agency world, we have more than 35,000 followers — and add more every day.

Find Out Why
4A's SmartBrief: eNewsletter

Quick and highly skimmable. Subscribe to the most popular means of following the 4A’s and the industry.

Learn More
4A's In Case You Missed It Newsletter

A monthly summary of the most popular and impactful updates from the 4A’s Member community.

Learn More
4A's Research Insights Newsletter

The 4A’s Research Services team’s monthly guide to market trends and industry information.

Learn More

View All News & Views

FootJoy Launches Spring Campaign With BSSP

4A's Member

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Multicultural Experts at ALMA Launch New Marketing Science & Analytics Discipline

Marketing & Communications

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged.

El Segundo Taps Phelps to Attract Travelers

4A's Member

El Segundo has turned to Phelps to help the city shine as a coastal destination in Southern California. As agency of record, Phelps is creating the first full-fledged marketing and PR campaign to tout the city as a tourist destination, while expanding on an existing campaign (“where big ideas take off”) to attract businesses.

Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood

4A's Member

Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. Have a look inside the campaign here.

Best Practice Guidance: Agency Search Agreements

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

When advertisers and agencies breakup

  Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

This 4A’s position paper provides agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.