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Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]
Original MediaPost article The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]
Original Article CLEVELAND, OHIO (July 27, 2020) ― Marcus Thomas, a Cleveland-based independent marketing communications agency, announced today the appointment of Elise James-DeCruise to Chief Diversity & Inclusion Officer, only the second person to hold this position at Marcus Thomas and the first person recruited from outside the agency for the role. Marcus Thomas is […]
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
Addressing Systemic Challenges Advancing Sustainable Change Vision: Vanguard envisions an industry where amplifying and catalyzing the actions for Black employees’ achievement will build a future where they are seen for their limitless talent. Mission: Vanguard provides a platform for growth, impact and exposure of participants, leaders and organizations committed to preparing Black talent and […]
The fight is not over though, as the organization’s Alison Pepper says she expects other states facing worsening budget deficits to introduce similar tax bills By Lindsay Rittenhouse. Published on July 28, 2020. In a final vote today, The Washington, D.C. City Council nixed, as expected, a proposed 3 percent tax on advertising services and the sale of “personal […]
Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]
Deutsch New York collaborated with Mad Dog Jones, known for his vibrant illustration style that transports viewers to different worlds, for their latest digital and OOH work for Reebok. Mad Dog Jones’ colorful vignettes blend cities and cultures to create dreamy, stylized urban scenes—and are the perfect backdrop for the latest colorways of Reebok’s Zig […]
The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]