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Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

VML Announces Senior-level Client Engagement Promotions and Hires

4A's Member

VML Announces Senior-level Client Engagement Promotions and Hires

Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

America’s Favorite Places to Fuel Up

Research Services

Market Force ranks consumers’ favorite gas stations and convenience stores in its annual survey.

Four reasons advertisers conduct an agency review

Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.

Laughlin Constable Wins Two National, Local “Best in Show” and Other PR Industry Awards

4A's Member

Full-service, independent agency Laughlin Constable today announced that it received a series of national and local awards from the Public Relations Society of America (PRSA) for its outstanding public relations and communications work across five different clients. Today, it was awarded the “Best of Show” honor for SE Wisconsin PRSA for its work on Travel Wisconsin’s St. Louis Media Kits. National awards were a PRSA Bronze Anvil, the top national award for a single event, on behalf of the BMO Harris Bradley Center, and being named a finalist for a PRSA Silver Anvil, the top national award for a full campaign, on behalf of the Wisconsin Department of Tourism. The agency won a total of 13 local PRSA Chapter awards, more than any other agency.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

2018 Deloitte Millennial Survey

Research Services

Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.