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This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.
MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.
Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.