News & Views | 4A's

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2018 Employee Compensation Study Completed

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

JPC Notice to Agency Authorizers & SAG-AFTRA Signatories + Production Planning Considerations

Production Services

The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A’s creative, production, business affairs and legal community leaders are urged to carefully review this information.

Membership Perks From Plum Benefits

4A's Partnerships

The 4A’s is excited to offer you membership perks with Plum Benefits. For 4A’s Members Only

FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

FTC Announces Plans to Hold A Series Of Hearings On “Competition and Consumer Protection in the 21st Century” In late June the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in […]

Google User ID Update – July 17, 2018

Media Services

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.

$9.9 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

4A's Benefits

2017 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.3 billion, and insured employees of 152,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium in 2017. This overall reduction in the cost of insurance has provided a cash flow benefit during the policy year, while still providing a dividend.

The Workplace Bullying/Harassment/Intimidation FAQ

The 4A’s National HR Council has developed a comprehensive FAQ to help agency leaders and HR/talent leaders to address essential questions related to workplace bullying, harassment, intimidation.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

4A’s Digital Horizons Series Whitepaper: Accessibility

The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Accessibility,” provides the why and how of inclusive design, authored by Alison Walden, Director of Technology and Mike Quattrin, Senior Experience Developer at SapientRazorfish.

Do You Have an Advertising-Related Legal Question?

The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.