News & Views | 4A's

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Conscious Creative Movement: Call To Creators

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  Dear friends and members of the Conscious Creative Movement, A little over a year ago, we started the Conscious Creative Movement to not only shine a light on those using their creative skills for good, but to also inspire others to do so as well. Because we felt there had never been a better […]

Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

It’s Time to Do What Matters

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To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the longstanding diversity issues in our industry. BLACK TALENT MATTERS. BLACK CAREERS MATTER. The 4A’s and its members must now come together to solve the pervasive […]

“Enough is enough” is not enough

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Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against Black Americans, we are all confronting shock and trauma that many endure every day: the unacceptable weaponization of racism against people of color and specifically […]

4A’s and VMLY&R Launch CX Council

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Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential cross-industry leaders in customer experience design to help brands and agencies transition into the experience era. “As […]

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

VoxComm: A Global Joint Agency-Association Announcement

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Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]

4A’s Board names new Chair, Vice Chair, and six members

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The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]

ANA’s Liodice, 4A’s Kaplowitz ‘join together for growth’

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4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such areas as common goals and challenges, preparing for recovery after the current crisis, diversity, activism, and their respective visions for their organizations. Watch their conversation […]

Google Advertiser Identity Verification Program (AIVP) FAQs |

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In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

4A’s Benefits announces Captive Medical Insurance webinars

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Have you faced your health-insurance renewal each year feeling you have little control, limited claims information or transparency, and a lack of options for your next policy year? Are you seeking a long-term solution to these issues? If your employee group size is more than 100 eligible lives (or slightly fewer anywhere outside New York […]

4A’s names Alison Pepper as EVP–Government Relations

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Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]