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Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]
Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]
Original Article is located here The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there is incredibly slow progress to move and adapt to these changes, in part because of legacy and a lack […]
4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]
McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference. m:united McCann and Microsoft […]
The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees. The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews. The reported data reflects 2018 […]
4A’s Benefits is proud to announce the launch of a Production Wrap-Up Insurance Program through our brokerage partner, DeWitt Stern. The 4A’s Wrap-Up program replaces insurance provided by both third-party and in-house production companies. Two October webinars will outline this expanded coverage and provide examples of covered claims events and ease of job declaration. Attendees […]
Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]
The American Federation of Musicians (AFofM) and the Joint Policy Committee (JPC), LLC, have agreed to extend the Commercial Announcements Agreement, until 11:59 p.m. March 31, 2020. Details of the extension and upcoming negotiations are at the link below. We will provide updates as negotiations progress. For additional information related to the AfofM Commercial Announcements […]
Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]
The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.
The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]