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4A’s shakes up leadership team in diversity push

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The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a bid to better cater to its members — and reflect the industry it serves. On Monday, the agency trade organization said it has hired Ashwini […]

4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base

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The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s mission to help its members compete, as it grows a diverse leadership team. Ashwini Karandikar joins the 4A’s as the new evp, media, tech and data, […]

Disruption Can Transform Agency Cultures

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For the advertising industry, the past year generated some much-needed disruptions that could have lasting impacts. The COVID-19 pandemic forced agencies to reimagine workplace culture and support and calls for racial equality compelled organizations to examine their own commitments to diversity and inclusion. The results, top agency executives say, may result in systemic changes that […]

Opinion: The Future of Work Includes Burnout – Unless Agencies Invest in Their People 

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We need new ways of working that benefit the people that do great work—not the work itself   By Marla Kaplowitz, President and CEO, 4A’s The future of work in any industry has yet to solidify, just as the pandemic has yet to truly come to an end. With vaccination numbers on the rise and […]

Beyond The Pledge: Embracing Data Transparency

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Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency […]

R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond the Pledge 

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The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning    New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with Adweek, today launched a four-part podcast series on Spotify called Beyond the Pledge: Advancing EDI within the Ad Industry that will discuss equity, diversity and […]

Beyond the Pledge: Equity in Advertising

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R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations   There was a groundswell of support in corporate America last summer on issues of diversity, equity, and inclusion following the murder of George Floyd and the demonstrations that followed. Companies quickly reacted by updating their policies, with some releasing […]

Ad World Looks To The Future Of Work Post-Covid

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2021 will bring new challenges in navigating hybrid workplaces   It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch preps that have long characterized the industry. While there have certainly been plenty of challenges in collaborating via screens and navigating pitches and client meetings […]

‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical barriers

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The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently professional looking, geography has come to mean very little to some bosses — which is why places like 80-degrees-and-sunny Miami have become such hot destinations in the […]

4As Report: Agencies Stepped Up In Times Of Trouble

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A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging, difficult and transforming marketing landscape wrought by the pandemic over the past year. Agencies also believe that clients recognize their work that in many cases […]

28 powerful Black leaders in marketing and media

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The inaugural list of powerful leaders in marketing, advertising, public relations and media. Having control and influence over people and events is a key attribute of being a powerful leader. Today’s leaders in marketing communications and media often climb corporate ladders despite racial bias and other red tape. They are recognized champions, titans and trailblazers […]

Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity

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Called Majority, the agency will strive for a talent pool that’s 75% “black, brown, women and LGBTQ,” says Omid Farhang, co-founder and CEO   Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa […]