News & Views | 4A's

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Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

4A’s Policies, Resources, and Guidance on Coronavirus

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In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly. Please contact […]

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

4A’s Brings On New Team To Handle Marketing and Communications

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Industry Veteran Donna Tobin and Jennifer Risi’s The Sway Effect Tapped to Lead Efforts to Strengthen the Organization’s MarComms   NEW YORK, March 11, 2020 /PRNewswire/ — In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications […]

Gaming and the Future of Experience Design |

“Gaming and the Future of Experience Design,” a new report from the 4A’s and Critical Mass, outlines how gaming, the world’s largest and fastest-growing entertainment industry, is set to change the face of advertising and marketing. Find more details here. By clicking the download button and receiving this document you are agreeing to be added […]

Brian Nienhaus joins 4A’s as SVP–Member Engagement + Development, Central Region

Agency Relations & Membership

Former CEO of We Are Unlimited in Chicago and Velocity in New York City   The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]

Engineering trust: The 4A’s reports on the 2020 Consumer Electronics Show

2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches. We still lavish attention and cash on the expectation of better experiences, convenience, and delight […]

Statement from the 4A’s and ANA responding to Google’s announcement regarding third-party cookies

Government Relations

Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]

Agency search consultants provide “One Piece of Advice” for agencies (2020) |

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

The 4A’s 2019 Year in Review

Marketing & Communications

Look back at 2019…and look ahead at 2020   Dear 4A’s Members, In the Quantum Age of Marketing, the 4A’s continues to vocally champion and vehemently support the value you bring and the growth you create on behalf of clients. Your continual drive to push the industry forward helps brands build meaningful connections with consumers […]