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The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]
As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.
4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]
Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members to its board: Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy; Jed Meyer, Director of Brand Measurement, Google; Ashok Sinha, Vice President, Corporate Communications, WarnerMedia; Chris […]
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.
Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.
Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts, subject to approval by the SAG-AFTRA National Board later this month. […]
The 4A’s joins ad trades in expressing concern over the Texas Consumer Privacy Act and Texas Privacy Protection Act.