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New Trump executive order tells agencies to stop ‘divisive’ diversity training or else

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Teaching white privilege and unconscious bias are now grounds for termination, according to an executive order signed by President Trump. Here’s what you need to know. What has Trump signed? Lost within last week’s political hailstorm was a new executive order signed by President Trump that forbids agencies from participating in “divisive” diversity training. The executive order […]

What Digital Marketing Will Look Like Once The Cookie Is Dead

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Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement

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Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]

Member Information Exchange: Coronavirus: Return to Office

The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to Helen […]

4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals

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The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]

Ad Industry Seeks Meeting With Apple Over Privacy

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Original MediaPost article   Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system. Apple says the new system, iOS14, will inform consumers when an app wants to track them for ad purposes, and will ask people to either […]

Diversity: Brands Miss Big Picture When Choosing Images

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Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

4A’s APB Media Responsibility Principles

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In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Platform Ad & Content Policies

As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising.  It is our hope that the overview will provide a measure of clarity and coherence, especially […]

4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

4As and ANA 2020 Best Practice Guidelines for Agency Search Consultants Paper

Given the important role agency search consultants play in helping clients and agencies find the right partner, the 4A’s is pleased to have partnered with the ANA on 2020 Best Practice Guidelines for Agency Search Consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process […]

Announcing 4A’s Foundation Vanguard Program

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Addressing Systemic Challenges Advancing Sustainable Change   Vision: Vanguard envisions an industry where amplifying and catalyzing the actions for Black employees’ achievement will build a future where they are seen for their limitless talent. Mission: Vanguard provides a platform for growth, impact and exposure of participants, leaders and organizations committed to preparing Black talent and […]