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Member Bulletin: 4A’s Board of Directors Adds Two Board Members

Agency Relations & Membership

NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]

Member Bulletin: 4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Member Bulletin: 4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

4A’s Launches Conscious Creative Movement with David&Goliath

4A's Partnerships

Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]

Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

Relationship Management Counseling Pilot Survey

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4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

4A’s Foundation Adds Eight New Board Members

People & Culture

Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach   NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members to its board: Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy; Jed Meyer, Director of Brand Measurement, Google; Ashok Sinha, Vice President, Corporate Communications, WarnerMedia; Chris […]

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Government Relations

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts

Marketing & Communications

Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts, subject to approval by the SAG-AFTRA National Board later this month. […]

MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day Public Comment Period

Media Services

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]

4A’s Submits Comments Opposing California Data Broker Bill

Government Relations

Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry. California’s AB 1202 would include new data-broker registration requirements, similar to Vermont’s law. Several requirements appear to conflict with the provisions of CCPA, […]