News & Views | 4A's

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Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

The Long and Winding Road of Diversity and Inclusion

4A's Member

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

Garrand Moehlenkamp: The importance of a brand point of view. Or, why don’t agencies take their own advice?

4A's Member

Garrand Moehlenkamp’s Chief Marketing (and Nourishing) Officer, Matt Striker, shares his thoughts on the importance of a brand point of view.

2018 Employee Compensation Study Completed

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

JPC Notice to Agency Authorizers & SAG-AFTRA Signatories + Production Planning Considerations

Production Services

The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A’s creative, production, business affairs and legal community leaders are urged to carefully review this information.

Membership Perks From Plum Benefits

4A's Partnerships

The 4A’s is excited to offer you membership perks with Plum Benefits. For 4A’s Members Only

FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

FTC Announces Plans to Hold A Series Of Hearings On “Competition and Consumer Protection in the 21st Century” In late June the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in […]

Google User ID Update – July 17, 2018

Media Services

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.

$9.9 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

4A's Benefits

2017 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.3 billion, and insured employees of 152,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium in 2017. This overall reduction in the cost of insurance has provided a cash flow benefit during the policy year, while still providing a dividend.

The Workplace Bullying/Harassment/Intimidation FAQ

The 4A’s National HR Council has developed a comprehensive FAQ to help agency leaders and HR/talent leaders to address essential questions related to workplace bullying, harassment, intimidation.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.