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4A’s Releases 2019 New Business Activity and Resources Survey Report |

The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

4A’s Benefits Announces Production Wrap-Up Insurance Program

4A's Benefits

4A’s Benefits is proud to announce the launch of a Production Wrap-Up Insurance Program through our brokerage partner, DeWitt Stern. The 4A’s Wrap-Up program replaces insurance provided by both third-party and in-house production companies. Two October webinars will outline this expanded coverage and provide examples of covered claims events and ease of job declaration. Attendees […]

Member Bulletin: 4A’s and Google Releases Research on Impact of Video Ads

Agency Relations & Membership

Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]

JPC: Commercial Announcements Agreement extended |

The American Federation of Musicians (AFofM) and the Joint Policy Committee (JPC), LLC, have agreed to extend the Commercial Announcements Agreement, until 11:59 p.m. March 31, 2020. Details of the extension and upcoming negotiations are at the link below. We will provide updates as negotiations progress. For additional information related to the AfofM Commercial Announcements […]

4A’s Introduces Privacy Central Wiki

Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]

Member Bulletin: 4A’s Releases The Transformation Imperative for Agencies in the Quantum Age |

The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.

4A’s Foundation Releases Face of Talent 2019 Highlights

Conferences

  The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]

4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

Avatar

As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

4A’s Launches Conscious Creative Movement with David&Goliath

4A's Partnerships

Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]

What Agencies Need to Know about the California Consumer Privacy Act |

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.