News & Views | 4A's

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Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity


Called Majority, the agency will strive for a talent pool that’s 75% “black, brown, women and LGBTQ,” says Omid Farhang, co-founder and CEO   Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa […]

The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines


Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.   DOWNLOAD THE PLAYBOOK HERE   New York, NY, February 25, 2021 – The Ad Council and COVID Collaborative today […]

Tech Industry Challenges Maryland Online Ad Tax


Lawsuit argues state’s newly enacted tax on digital advertising revenue represents an improper levy on the internet   WASHINGTON—Groups representing major tech companies filed a lawsuit Thursday challenging Maryland’s new online advertising tax, contending it is an improper levy on the internet. The suit in U.S. District Court in Maryland challenges the state’s recently enacted […]

Video: Marla Kaplowitz Looks Forward and Back: Legends & Leaders Interview


Marla Kaplowitz, President and CEO of the 4A’s, has emerged as one of the advertising community’s most important, eloquent and outspoken activists. In this Legends & Leaders conversation, Jack Myers leads an engaging deep dive into Marla’s passions, mentors and vision for the future of advertising. Watch the full video interview on MediaVillage here.    […]

Webinar: How to Negotiate with Procurement

Management Services

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Join Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP) for a webinar aimed to help you and your teams navigate complex and challenging negotiations.  While at WPP, Tom co-founded the Accord initiative, designed […]

The 4A’s Welcomes New Board Directors To Organization


NEW YORK, Feb. 11, 2021 /PRNewswire/ — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Vita M. Harris, Chief Strategy Officer, FCB Global; Kate MacNevin, Global Chairwoman & CEO, MRM; and Megan Pagliuca, Chief Activation Officer, Omnicom Media Group; to its Board of Directors […]

TikTok advances faster than social rivals on media responsibility measures


Social-media platforms have improved in Mediabrands’ periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.   Top social platforms have significantly improved in their adherence to 10 principles of media responsibility – but not all are making progress at the same rate. The latest Media Responsibility Index from IPG […]

SUPER BOWL 2021: Watch All of the Commercials Released So Far


Watch the videos on AdAge here Jeep and Cadillac release spots starring Bruce Springsteen and an ‘Edward Scissorhands’ remake. The Super Bowl is nearly here, and a ton of ads have already been released. Bookmark this page to stay up to date until kickoff. Jeep, “The Middle,” Doner Jeep’s two-minute Super Bowl ad called “The […]

The 4A’s on supporting Black talent 365 days a year


Read this op-ed by Simon Fenwick, executive vice president, talent, equity and inclusion at The 4A’s  on THE DRUM here.   The days of only supporting Black excellence for only one month are gone. The 4A’s talent, equity and inclusion lead Simon Fenwick maps out its plans to help agencies celebrate and create visible career […]

Consumer Electronics Show (CES) 2021 Key Takeaways

CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]

Ready together: 3 ways the brand-agency partnership can drive growth in 2021


by Marla Kaplowitz, 4A’s President and CEO    Google and 4A’s commissioned a study to explore how brands and agencies can work together to accelerate growth in the year ahead. Marla Kaplowitz, president and CEO of 4A’s, shares her thoughts on the findings and implications for the industry.   In 2020, health care, economic, and […]



To explore this evolving dynamic, 4A’s partnered with Google on a new study conducted by Forrester Consulting In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the storm and came out stronger. This past year, agencies […]