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The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.
The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.
Look back at 2019…and look ahead at 2020 Dear 4A’s Members, In the Quantum Age of Marketing, the 4A’s continues to vocally champion and vehemently support the value you bring and the growth you create on behalf of clients. Your continual drive to push the industry forward helps brands build meaningful connections with consumers […]
Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]
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The 4A’s Advertiser Protection Bureau (APB) is pleased to introduce Brand Safety for OTT/CTV: An Addendum to the 4A’s Brand Safety Playbook, a supplement to the 2019 Brand Safety Playbook that focuses on the over-the-top (OTT) and connected TV (CTV) advertising platforms. The rising consumer adoption of and brand investment in OTT and CTV creates […]
Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]
Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]
Original Article is located here The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there is incredibly slow progress to move and adapt to these changes, in part because of legacy and a lack […]
4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]
McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference. m:united McCann and Microsoft […]
The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees. The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews. The reported data reflects 2018 […]