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The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees. The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews. The reported data reflects 2018 […]
4A’s Benefits is proud to announce the launch of a Production Wrap-Up Insurance Program through our brokerage partner, DeWitt Stern. The 4A’s Wrap-Up program replaces insurance provided by both third-party and in-house production companies. Two October webinars will outline this expanded coverage and provide examples of covered claims events and ease of job declaration. Attendees […]
Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]
The American Federation of Musicians (AFofM) and the Joint Policy Committee (JPC), LLC, have agreed to extend the Commercial Announcements Agreement, until 11:59 p.m. March 31, 2020. Details of the extension and upcoming negotiations are at the link below. We will provide updates as negotiations progress. For additional information related to the AfofM Commercial Announcements […]
Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]
The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.
The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]
As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.