4A's Press Releases

4A’s Unveils Enlightened Workplace Certification® Program

Marketing & Communications

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

4A’s Launches On-Demand Learning Platform: 4A’s Learning Academy

Marketing & Communications

Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.

Discover, Disrupt, Deliver: 4A’s Hosts Fourth Annual Talent@2030 Conference in NYC

Marketing & Communications

HR and talent leaders will convene at Talent@2030 for two days of panel discussions and keynotes confronting the industry’s organizational leadership and change management needs, along with workshops themed around Talent Management/Development, Difference & Belonging, and Talent Acquisition/Staffing.

Data Fuels an Intelligent World: the 4A’s Hosts Fifth Annual Data Summit

Marketing & Communications

The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

Marketing & Communications

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Opens Call for Entries for Fourth Annual Partner Awards

Marketing & Communications

The 4A’s has announced it is now accepting entries for the 2018 Partner Awards, the advertising industry’s only awards program that recognizes great creative partnerships.

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.

4A’s Raises $346,000 for the 4A’s Foundation at 100th Anniversary Gala & Fundraiser

Marketing & Communications

Nearly 900 people gathered in New York’s Cipriani Wall Street on Wednesday, Sept. 27, for an industry milestone event: the 4A’s 100th Anniversary Gala & Fundraiser.

The gala raised $346,000 through ticket sales, sponsorships, and a generous $100,000 donation from Joe Erwin, president of Erwin Creates and 4A’s Foundation board chair, and his wife, Gretchen Erwin.

Trade Association Chiefs Ask Coalition for Better Ads to Establish Industry-Wide Compliance Program to Improve User Experience Across the Ad-Supported Internet

Marketing & Communications

4A’s, ANA & IAB CEOs call for coalition to join forces with browser makers and delivery tech companies for self-regulation in implementing new digital ad standards.

4A’s Elevates Margie Parker-Lamparillo to EVP of Learning and Development and Partnerships

Marketing & Communications

In her new role, Parker-Lamparillo will continue to evolve the 4A’s L&D practice and offerings and take on leading partnerships (sponsorships), working closely with its internal events team and external partners.

4A’s 2017 CreateTech to Examine A.I. and Creativity

Marketing & Communications

The conference – hosted at Deutsch’s 48,000-square-foot production facility for its in-house production company, Steelhead – promises to tackle a key question for industry players looking to expand into their digital toolkit: How is A.I. used in advertising and marketing today and how will it be used in the future?