Today, at its Accelerate conference in Miami, the 4A’s, the leading trade organization for marketing communication agencies, announced the formation of the Advertiser Protection Bureau (APB). Through this bureau, agencies will share the collective responsibility of achieving Advertising Assurance, which is how the association defines its efforts to enforce environments where brands and consumers can coexist with trust.
On Monday, April 9, 2018, the 4A’s, the leading trade organization for marketing communication agencies, wrapped up the first day of its 4A’s Accelerate conference by revealing the winners of the fourth annual 4A’s Partner Awards.
The 4A’s flagship conference, formerly known as Transformation, relaunches this April as 4A’s Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a mix of keynotes, panels, fireside chats and more.
The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.
The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.
Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.
HR and talent leaders will convene at Talent@2030 for two days of panel discussions and keynotes confronting the industry’s organizational leadership and change management needs, along with workshops themed around Talent Management/Development, Difference & Belonging, and Talent Acquisition/Staffing.
The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.
The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.
The IAB Technology Laboratory today released OpenDirect 2.0, an update that will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling. This specification completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. Available for public comment through March 12, 2018, the revised spec will boost the capabilities of the standard protocol by enabling cross-platform order management and allowing publishers to make guaranteed inventory available to a wide set of agencies and advertisers globally.
The 4A’s has announced it is now accepting entries for the 2018 Partner Awards, the advertising industry’s only awards program that recognizes great creative partnerships.
The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.