These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]
Fenwick will lead the organization’s programs to drive talent engagement, diversity and inclusivity across the industry The 4A’s, the leading advertising trade organization, today named Simon Fenwick as EVP, Talent Engagement & Inclusion. Fenwick will oversee the organization’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the […]
New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies. November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]
On Friday, November 9, 2018, the 4A’s submitted two sets of comments in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration, a division of the U.S. Department of Commerce. The first set of comments focuses on a high-level […]
The winners of 2018 Jay Chiat Awards for Strategic Excellence were announced at the 4A’s StratFest conference in New York City. The Grand Prix, which is selected from the Gold award winners, was awarded to McCann Worldgroup India for its “5 Words That Make Toilets India’s New Status Symbol.” The agency won a total of five awards at this year’s presentation, including the Agency of the Year, a new award in 2018.
The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C. In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.
The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.
The 4A’s will host its 23rd annual strategy festival, StratFest, on October 9-11 at Convene at 32 Old Slip in New York City. This year’s conference will mark the 50th anniversary since the planning discipline was first introduced to the advertising industry.
The 4A’s, the leading trade organization for marketing communications agencies, today released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.
On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).
Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.
The 4A’s announces that Courtney Cotrupe, president of Partners + Napier, has been named chair of the NY State Council. She succeeds Bill Murtha, recently retired CEO of Roberts Communications, which was acquired by Partners + Napier in October 2017.