4A's Press Releases

Webinar: How to Negotiate with Procurement

Management Services

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Join Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP) for a webinar aimed to help you and your teams navigate complex and challenging negotiations.  While at WPP, Tom co-founded the Accord initiative, designed […]

SUPER BOWL 2021: Watch All of the Commercials Released So Far

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Watch the videos on AdAge here Jeep and Cadillac release spots starring Bruce Springsteen and an ‘Edward Scissorhands’ remake. The Super Bowl is nearly here, and a ton of ads have already been released. Bookmark this page to stay up to date until kickoff. Jeep, “The Middle,” Doner Jeep’s two-minute Super Bowl ad called “The […]

The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act

4A's Partnerships

summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of the COVID-19 pandemic. The title would provide funding for a second round of forgivable loans through the Paycheck Protection Program for small businesses and nonprofits […]

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

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Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Tech coalition opposes Trump anti-racism training ban

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A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Exclusive: Tech coalition opposes Trump anti-racism training ban

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Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

New Trump executive order tells agencies to stop ‘divisive’ diversity training or else

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Teaching white privilege and unconscious bias are now grounds for termination, according to an executive order signed by President Trump. Here’s what you need to know. What has Trump signed? Lost within last week’s political hailstorm was a new executive order signed by President Trump that forbids agencies from participating in “divisive” diversity training. The executive order […]

What Digital Marketing Will Look Like Once The Cookie Is Dead

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Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals

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The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]

Ad Industry Seeks Meeting With Apple Over Privacy

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Original MediaPost article   Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system. Apple says the new system, iOS14, will inform consumers when an app wants to track them for ad purposes, and will ask people to either […]

Diversity: Brands Miss Big Picture When Choosing Images

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Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]