4A's Press Releases

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

4A’s Brings On New Team To Handle Marketing and Communications

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Industry Veteran Donna Tobin and Jennifer Risi’s The Sway Effect Tapped to Lead Efforts to Strengthen the Organization’s MarComms   NEW YORK, March 11, 2020 /PRNewswire/ — In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications […]

Brian Nienhaus joins 4A’s as SVP–Member Engagement + Development, Central Region

Agency Relations & Membership

Former CEO of We Are Unlimited in Chicago and Velocity in New York City   The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

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Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]

The 4A’s and The 614 Group Release Report: The Future of Programmatic and Automation

Media Services

Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data   New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]

Top 5 Ways The Universal Ad Id Will Save The Industry

4A's Member

Original Article is located here  The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there is incredibly slow progress to move and adapt to these changes, in part because of legacy and a lack […]

4A’s Announces Winners in 23rd Annual Jay Chiat Awards for Strategic Excellence

Marketing & Communications

McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year   NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference. m:united McCann and Microsoft […]

4A’s Launches Conscious Creative Movement with David&Goliath

4A's Partnerships

Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]

4A’s Foundation Adds Eight New Board Members

People & Culture

Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach   NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members to its board: Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy; Jed Meyer, Director of Brand Measurement, Google; Ashok Sinha, Vice President, Corporate Communications, WarnerMedia; Chris […]

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Government Relations

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts

Marketing & Communications

Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts, subject to approval by the SAG-AFTRA National Board later this month. […]