4A's Press Releases

4A’s Announces Winners in 22nd Annual Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The winners of 2018 Jay Chiat Awards for Strategic Excellence were announced at the 4A’s StratFest conference in New York City. The Grand Prix, which is selected from the Gold award winners, was awarded to McCann Worldgroup India for its “5 Words That Make Toilets India’s New Status Symbol.” The agency won a total of five awards at this year’s presentation, including the Agency of the Year, a new award in 2018.

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

4A’s to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit

Marketing & Communications

The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.

4A’s To Mark 50 Years Of Planning At Upcoming Strategy Festival

Marketing & Communications

The 4A’s will host its 23rd annual strategy festival, StratFest, on October 9-11 at Convene at 32 Old Slip in New York City. This year’s conference will mark the 50th anniversary since the planning discipline was first introduced to the advertising industry.

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk

The 4A’s, the leading trade organization for marketing communications agencies, today released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.

4A’s The Face of Talent Celebrates 45-Year Legacy of Fostering Diverse Talent for the Ad Industry, Recognizes Today’s Bright Stars and Champions

Marketing & Communications

On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

The 4A’s Hosts Eighth Annual The Face of Talent Event

Marketing & Communications

Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.

4A’s Appoints Partners + Napier President Courtney Cotrupe as Chair Of New York State Council

Marketing & Communications

The 4A’s announces that Courtney Cotrupe, president of Partners + Napier, has been named chair of the NY State Council. She succeeds Bill Murtha, recently retired CEO of Roberts Communications, which was acquired by Partners + Napier in October 2017.

4A’s Celebrates First Graduating Class from MECA High School Program

Marketing & Communications

Today, the 4A’s, the leading trade organization for marketing communication agencies, celebrates the first-ever graduating class from its Manhattan Early College School for Advertising (MECA) high school program. Launched in 2014 through a partnership between the City University of New York and the 4A’s, MECA is the first P-Tech high school of its kind in the U.S., giving its students access to explore careers in Advertising, Media and Creative Technology, and offering students a free Associates Degree upon completion of the program.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

4A’s & Holding Companies Get Proactive About Brand Safety With Formation of Advertiser Protection Bureau

Marketing & Communications

Today, at its Accelerate conference in Miami, the 4A’s, the leading trade organization for marketing communication agencies, announced the formation of the Advertiser Protection Bureau (APB). Through this bureau, agencies will share the collective responsibility of achieving Advertising Assurance, which is how the association defines its efforts to enforce environments where brands and consumers can coexist with trust.

4A’s Reveals Winners of 2018 Partner Awards

Marketing & Communications

On Monday, April 9, 2018, the 4A’s, the leading trade organization for marketing communication agencies, wrapped up the first day of its 4A’s Accelerate conference by revealing the winners of the fourth annual 4A’s Partner Awards.