4A's Press Releases

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

John Leguizamo on Being Latino in Hollywood and the Latino Marketing Opportunity

John Leguizamo is always happy to share his thoughts on being Latino in Hollywood, and the best ways to connect with the highly coveted Latino audience.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.

4A’s Accelerate Conference Heads to Los Angeles in 2019

Marketing & Communications

On the heels of its 2018 Accelerate conference, the 4A’s, the leading trade organization for marketing communication agencies, announced today that next year’s conference will be held at the InterContinental hotel in downtown Los Angeles, April 1–3.

4A’s & Holding Companies Get Proactive About Brand Safety With Formation of Advertiser Protection Bureau

Marketing & Communications

Today, at its Accelerate conference in Miami, the 4A’s, the leading trade organization for marketing communication agencies, announced the formation of the Advertiser Protection Bureau (APB). Through this bureau, agencies will share the collective responsibility of achieving Advertising Assurance, which is how the association defines its efforts to enforce environments where brands and consumers can coexist with trust.

4A’s Reveals Winners of 2018 Partner Awards

Marketing & Communications

On Monday, April 9, 2018, the 4A’s, the leading trade organization for marketing communication agencies, wrapped up the first day of its 4A’s Accelerate conference by revealing the winners of the fourth annual 4A’s Partner Awards.

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Marketing & Communications

The 4A’s flagship conference, formerly known as Transformation, relaunches this April as 4A’s Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a mix of keynotes, panels, fireside chats and more.

4A’s Unveils Enlightened Workplace Certification® Program

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

4A’s Launches On-Demand Learning Platform: 4A’s Learning Academy

Marketing & Communications

Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.