4A's Press Releases

AGENCY NEWS YOU NEED TO KNOW THIS WEEK

FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.

Movers & Shakers: Spotify, DiGiorno, AKQA, Dentsu Creative and more

Movers-Shakers-Campaign-US

This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.

4A’s Names Cathy Chan Butler as EVP of Talent, Equity and Learning Solutions

Cathy Chan Butler

The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]

4A’s: Shift To Multi-Currency National TV Ratings ‘Not Ready For Prime Time’

The 4A’s issued a report on March 6 indicating that the ad industry “is not yet prepared to move to multi-currency national TV demo-based ratings in 2024.” The agency trade organization said there are a “multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace.” The paper notes […]

AGENCY PITCH DEBATE—AD LEADERS ARGUE WHETHER CREATIVITY IS BEING SACRIFICED FOR DATA

Creative-vs-Data

Professionals discuss whether agencies are not selling their most valuable asset There is a growing debate in the ad industry over whether agencies are sacrificing the creative product by focusing too much on data and analytics to better compete with consultancies. Organizations including the 4A’s and ANA have long been proponents of simplifying the pitch process […]

4A’S NAMES CATHY CHAN BUTLER AS EXECUTIVE VICE PRESIDENT OF TALENT, EQUITY & LEARNING SOLUTIONS

NEW YORK, March 12, 2024 /PRNewswire/ — As the leading U.S.-based advertising trade association, serving more than 600+ members nationwide, the American Association of Advertising Agencies (4A’s), announced today the appointment of Cathy Chan Butler as Executive Vice President of Talent, Equity & Learning Solutions with the goal of addressing the changing needs and future of talent for agency […]

What’s On the Agenda for US Advertising in 2024?

From AI to elections, the AAF, ANA and 4A’s share their views on the big questions facing marketers and agencies in the year ahead with LBB’s editor in chief Laura Swinton 2024 has barely begun and it’s already shaping up to be an interesting year for the US market. AI technology is accelerating, marketers are […]

‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade

2024-advertisers-culture-digiday

Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. Last fall, a loose definition that included some criteria for identifying MFA sites was created by a group of trade […]

Multi-Currency National TV Demo-Base Ratings Not Ready For Prime Time

MTD Cover

While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

PRIVACY LAWS AND HEALTH CARE MARKETING—4 WAYS BRANDS CAN MANAGE EMERGING COMPLIANCE REGULATIONS

Roe-versus-Wade

Federal agencies and states have been making changes since the U.S. Supreme Court overturned Roe v. Wade By Alison Pepper When the Supreme Court effectively overturned Roe v. Wade in the summer of 2022, the political repercussions that followed were visible and high profile. Fierce ballot fights in Kansas, Ohio and Michigan; the election of a new liberal […]

AD STUDENTS AND ENTRY-LEVEL JOB SEEKERS FACE BLEAK PROSPECTS

Fifteen people struggling to break into the industry describe being ghosted and seeing their mentors laid off Layoffs, marketing budget cuts, job interviews that go nowhere—this is the bleak picture the industry is painting for its next generation of professionals, and it could end up costing agencies and brands top talent. 4A’s CEO and President […]

Exploring the Future of Advertising: Insights from 4A’s CEO Marla Kaplowitz

In the dynamic world of advertising, staying ahead of the curve is paramount. Marla Kaplowitz, President and CEO of the 4A’s advertising agency trade association, recently shared her insights on current trends and future directions in an interview with Jack Myers for his Legends & Leadership series. Her expertise covers a spectrum of issues, challenges, and growth […]