Sonic branding, healthcare providers targeting new patients, Gen Z’s living room, insights into the fragmented TV audience, and more.
Increase in agency employment, plant-based foods, most hated household chores, and more are featured.
Read exclusive insights from 4A’s Research about the exploding CBD market, how brands can build and sustain brand loyalty, and growing agency hotspots.
Rise of direct-to-consumer brands and how they’re affecting the agency business model, tips on how brands can incorporate tech into marketing to better reach consumers, importance of keeping an eye on CMO tenure, and top trends for 2019.
Keys to successful pitches, importance of advertising in Spanish, best practices for winning local markets, how to create your own voice team, and the newest insights piece from 4A’s Research on the partnership between AI and creativity.
Read exclusive research from the 4A’s and Critical Mix on consumer attitudes towards advertising, as well as recommendations for rethinking the role of the CMO and ways CPG marketers can better reach today’s shoppers.
Find out best ways to reach holiday shoppers, economic impact of the U.S. gaming industry, and emerging tech trends in the journalism + media industries, and more.
Read about the rise of identity marketing, email marketing best practices, digital resources exclusive to 4A’s members, and much more.
The 4A’s Research Insights Newsletter keeps subscribers up-to-date on current topics and trends and provides special discounts and exclusive content from prominent research organizations.
Schonfeld’s 2018 ad-to-sales ratios, trends in marketing communications law, state of Hispanic ad agencies, and more.
Consumer attitudes towards sharing personal info with companies, top new business tools for agencies, insights into B2B buyers, and more.
Strategies for successful influencer marketing, impact of demographics on spending trends, fostering a culture of workplace equality, and more.
What marketers want, the future through Millennial eyes, media habits by generation, and 2018 video benchmarks.
2018 talent insights, decade of agency mergers, five steps for digital transformation, and more.
A variety of trends, predictions, opportunities, and challenges for ad agencies in 2018.