Industry News

BCH Agency is helping turn lottery games into second chances for shelter pets. A new campaign plays up a ‘paw’-tnership between the Kentucky Lottery and the Kentucky Humane Society to promote co-branded lottery games featuring adoptable pets in the creative, as well as on the scratch-off tickets themselves.

ChatGPT Ads is now a supported channel on Shirofune a leading global ad operations platform. That means you can now manage ChatGPT Ads in the same place you already run search, social, retail media and the rest of your performance mix: same budgets, bids and reporting workflows, no separate tool to learn.

Introducing Zain, Zefr’s new agentic hub bringing cross-platform insights, reporting, and activation into one unified workflow.

At POSSIBLE 2026, Zefr’s Rich Raddon and Jon Morra got candid about AI in adtech, from smoke and mirrors to what actually works at scale. They share why transparency, data, and proprietary systems matter more than ever in understanding content inside the walled gardens.

Orange 142, a division of Direct Digital Holdings, and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign and Platinum for Social Media Presence.

Broadhead has hired Gil Muiños as its first Chief Creative Officer. The move caps a two-year reinvention for the agency, and sets up a restage of its creative model.

Behavioral science agency adds executive creative director, innovation and technology leader, and a new VP of account management to leadership body; promotes two existing members to vice president.

GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.”

NinjaCat, the AI-enabled data and analytics platform made for marketing, today announced the results of a brand new survey on the state of AI maturity within the marketing industry.

If you’re an agency that serves government and healthcare clients, you likely have April 24, 2026 circled on your calendar.

Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected nine students and recent graduates for its 2026 nextgenerATion summer internship program.

Blockgraph introduces faster, near real-time audience targeting for political campaigns—built around real electoral districts and first-party data. Plan, activate, and measure across TV and streaming with the speed, precision, and accountability campaigns demand.