Industry News

At POSSIBLE 2026, Zefr’s Rich Raddon and Jon Morra got candid about AI in adtech, from smoke and mirrors to what actually works at scale. They share why transparency, data, and proprietary systems matter more than ever in understanding content inside the walled gardens.

Orange 142, a division of Direct Digital Holdings, and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign and Platinum for Social Media Presence.

Broadhead has hired Gil Muiños as its first Chief Creative Officer. The move caps a two-year reinvention for the agency, and sets up a restage of its creative model.

Behavioral science agency adds executive creative director, innovation and technology leader, and a new VP of account management to leadership body; promotes two existing members to vice president.

GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.”

NinjaCat, the AI-enabled data and analytics platform made for marketing, today announced the results of a brand new survey on the state of AI maturity within the marketing industry.

If you’re an agency that serves government and healthcare clients, you likely have April 24, 2026 circled on your calendar.

Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected nine students and recent graduates for its 2026 nextgenerATion summer internship program.

Blockgraph introduces faster, near real-time audience targeting for political campaigns—built around real electoral districts and first-party data. Plan, activate, and measure across TV and streaming with the speed, precision, and accountability campaigns demand.

VML launched its first work for bet365 global leader in online sports betting, since being named agency of record in US and Canada. Just in time for March Madness, “Winning is Everything.” aimed at passionate and knowledgeable sports and casino fans.

Orange 142, LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok’s search-driven discovery environment.

&Barr announces it has been selected by First Internet Bank as its media agency of record, where it will lead integrated media strategy and execution to support the bank’s national growth objectives.