Industry News

AbelsonTaylor Group, a leading independent healthcare marketing organization, has announced the launch of AT Studio, a dedicated production engine designed to accelerate the creation of high-quality, multi-format content with greater operational efficiency, cost effectiveness, and speed-to-market for healthcare brands.

Taboola and LG Ad Solutions have teamed up to launch a new solution that links premium Smart TV ad exposure with measurable digital conversions across the open web, giving advertisers unified cross-platform measurement and the ability to attribute site visits and conversions back to TV campaigns.

Trozzolo Communications Group, an independent Kansas City–based marketing communications agency, today announced the acquisition of Midan Marketing, the meat industry’s trusted full-service agency, to significantly strengthen its capabilities within the high-growth meat and agriculture sectors.

WPP and Sanofi have unveiled a new global reputation campaign that offers a cinematic call to unite people on the universal message to never give up pursuing their dreams, while raising awareness of Sanofi by demonstrating how it is delivering breakthrough innovations for patients in need.

New regional hub unites Project Worldwide’s specialist agencies to deliver integrated, end-to-end brand solutions across India and South Asia.

Retail success this holiday shopping season isn’t merely about discounts. It is about mastering the marketplace algorithms that dictate whether your products are seen by consumers.

Food delivery favorite Grubhub launched “Summon the Food,” a bold new brand campaign showing diners how easy it is to get the food they want from the restaurants they love.

Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president.

As one of the nation’s leading independent advertising, marketing and PR agencies specializing in travel and tourism for more than 40 years, Mower has released proprietary research uncovering how emotions—not just economics—are driving Americans’ travel decisions.

Massport has selected Allen & Gerritsen (A&G) as its Brand Marketing and Social Agency of Record. The assignment is the result of a highly competitive client-led RFP process involving 20+ agencies, and marks the agency’s fifth recent win across travel and tourism organizations as its reputation in destination expertise continues to grow.

AbelsonTaylor Group has appointed Dr. Elsa Varghese as Medical Strategy Director, bringing her extensive experience in medicine, digital innovation, and clinical education to the agency’s science-driven healthcare marketing efforts.

AbelsonTaylor Group has appointed Sara Brandt as Senior Vice President, Head of Media for ATActivate, its full-service, data-driven media division.