Industry News

Summer ends and fall begins. But as seasons change, one thing remains constant: the importance of strategy to marketers. And fall is a time of year when strategy is very much top of mind. Effie entries are open. The 4As’ annual StratFest hits in early October.

Pixability announces pixie™️ – the first and only agentic AI solution for curating YouTube inventory.

Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has achieved Women’s Business Enterprise National Council (WBENC) certification, the most widely recognized and respected national certification for women-owned businesses in the U.S.

dentsu announced the appointment of Kyla Jeffers as its first-ever Chief Growth Officer for North America.

Ad Age has awarded THE MAYOR Gold for the Southeast region in its 2025 Small Agency of the Year Awards, recognizing the Nashville-based agency for standout creative work, strong business growth, and a collaborative leadership model that’s shaking up traditional agency structures.

New creative from Partners + Napier celebrates GloRilla’s rise from working at the Checkers drive thru to rap superstardom.

Fresh off winning Ad Age’s Small Agency of the Year Gold – Southeast, creative agency THE MAYOR is continuing its momentum with a new business win: a full agency of record partnership with Super Star Car Wash.

Shirofune, the leading digital advertising automation management platform, today announced it has been named the winner of the “Best PPC Optimization Platform” award in the 8th annual MarTech Breakthrough Awards.

In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unveiling a new logo, a new brand platform and a complete brand identity overhaul that will captivate consumers across all media touchpoints.

VML is expanding its consulting capabilities worldwide naming industry veterans Alan Davies as Global Consulting Lead and Tom Johnson as EVP, Consulting Growth & Strategy.

Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the July 2025 Publisher Trust Index (PTI) for the United States (USA).

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth, finding that advertising powered more than 20% of total US economic output while supporting 29 American million jobs last year.