Industry News

Infillion announced a comprehensive company relaunch, positioning itself as the industry’s first agent-native media execution platform designed to eliminate the false choice that has plagued programmatic advertising: rigid walled gardens or expensive vendor sprawl.

Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role.

Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the Yes& brand name.

Performance Marketing World spoke with industry experts — including our own Calvin Scharffs — about OpenAI’s plan to introduce ads into ChatGPT. Calvin explains why transparent, value‑driven ad placements could create a new moment of intent for marketers.

Based on insights from hundreds of marketers, Mediaocean’s bi-annual report shows AI evolving from an experimental capability into a core force shaping modern advertising, while also exposing critical gaps in how systems, data, and workflows are connected.

Built on Orange 142’s full-service adtech stack, including clear and compliance-aligned supply paths, privacy-safe targeting, and transparent, ROI-driven measurement, the new practice combines advanced AI capabilities with high-touch client service.

Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch the DarkSky One, a concept car unlike any vehicle ever seen.

Strategic America announces CEO & President John Schreurs will retire in 2026 following the appointment of his successor. Schreurs’ retirement will conclude a seven-year tenure as chief executive and a 42-year career with the integrated marketing and communications firm headquartered in West Des Moines.

Industry veteran Jon Krevolin joined Artists&Outlaws on Dec. 11 as the Nashville-based agency’s first-ever chief creative director. Krevolin reports directly to President/CEO Shari Day and joins Artists&Outlaws’ executive leadership team.

Nielsen and XR Extreme Reach are teaming up to make measurement a bigger part of advertising delivery and activation. With Nielsen ONE now integrated directly into XR’s Ad Delivery Platform, marketers can select Nielsen as their measurement provider and have Nielsen tags automatically applied at campaign launch.

Laughlin Constable helps True Value reintroduce itself to a new generation of DIY customers by partnering with Nick Offerman, the “handiest man alive,” to bring renewed relevance and cultural resonance to the brand.

Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has elevated nearly two dozen professionals whose leadership and commitment helped propel the agency forward through a dynamic 2025.