Industry News

AbelsonTaylor Group has appointed Dr. Elsa Varghese as Medical Strategy Director, bringing her extensive experience in medicine, digital innovation, and clinical education to the agency’s science-driven healthcare marketing efforts.

AbelsonTaylor Group has appointed Sara Brandt as Senior Vice President, Head of Media for ATActivate, its full-service, data-driven media division.

BarkleyOKRP introduces ‘The Warhol Death Kit’—a limited-edition art box that invites people to reframe death as a final expression of their life.

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws. Dramatic first look at the female-led agency’s new aesthetic reveals a bold celebration of the heart of an artist, the spirit of an outlaw.

NinjaCat has launched a Snowflake Connected App that brings AI-powered marketing analytics directly into the Snowflake environment—eliminating data silos and accelerating time-to-insight for enterprise agencies and brands.

CA-based Game Brokers is a new kind of consultancy leveling up the connection between brands and gaming.

Taboola and Paramount Advertising have teamed up to introduce Performance Multiplier, a solution tying premium CTV placements to measurable digital actions.

Blockgraph has unveiled Instant Audiences, combining natural language prompts with deterministic household identity to turn simple descriptions—like “eco-conscious families near our client’s stores”—into privacy-safe, campaign-ready audiences across premium video and streaming.

&Barr announces it has once again been selected as the full-service agency of record for the Space Coast Office of Tourism. Since 2020, &Barr has partnered with the Space Coast Office of Tourism to create compelling campaigns that showcase Florida’s Space Coast as a premier destination.

AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They are becoming everyday tools for discovery, and they don’t just list links, they summarize information and cite sources.

NinjaCat has joined the 4As Partner Program to bring member agencies expert guidance in unifying data and adopting AI responsibly. Through this partnership, agencies gain access to proven strategies for scaling efficiency and delivering stronger client outcomes.

The 2026 Broadcast Calendar is now available for download. Built for media planning and media buying linear TV and radio advertising schedules, this tool helps you map out the upcoming year.