News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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HMH Agency to Focus on Powering Brands That Are Building The Future of Transportation

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PORTLAND, O.R. – HMH, an award-winning full-service marketing communications firm with offices in Portland, Ore. and Charlotte, N.C., is leveraging its two decades of experience in the transportation industry to focus on brands that are creating the future of transportation in electric vehicles, autonomous modes of transportation, advanced safety systems and sustainable mobility. “The dawn […]

Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity

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The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek here.

Terminix Taps The Martin Agency and Mediahub As Agencies of Record

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Appointment exterminates relationship with Barkley, which only won the account last year   Terminix has tapped Interpublic Group of Cos.’ The Martin Agency and Mediahub as its agencies of record across creative and media, respectively, following a review. Consultant The Burnett Collective ran the review, which included six agencies, according to the companies. It was launched […]

Horizon Media Vet Serena Duff Has Died

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She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last […]

The Conversation: Twitter Trends

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Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

R/GA New York Elevates Shannon Washington and Erin Lynch to Co-Lead Creative

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NEW YORK, NY–February 24, 2021–R/GA is pleased to announce that Erin Lynch and Shannon Washington have been promoted to SVP, Executive Creative Directors partnering to lead the creative output for the company’s New York office. A true stories and systems duo, Erin will spearhead experience-driven creative while Shannon will head integrated creative. Both will report […]

Liquor store bags warn about risks of drinking on National Drink Wine Day

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On National Drink Wine Day (2/18) and as pandemic alcohol sales soar, Colle McVoy helped nonprofit Proof Alliance launch an unexpected public awareness activation to get people talking about the risks of drinking any amount of alcohol while pregnant. In partnership with liquor stores, buyers of wine and spirits at more than 50 Twin Cities […]

Pavone Marketing Group Adds Two Senior Creative and Marketing Positions

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Pavone Marketing Group (PMG) has added two new senior positions that reflect the company’s recent growth. Mark Moll has been hired as Executive Creative Director for the company’s full-service Pavone marketing agency, helping the agency realize the full creative potential of every project, and partnering with clients to deliver work that will help them grow […]

Sam’s Club Names VMLY&R Its First AOR

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Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch. The account was put in review in order to consolidate of a variety of agency roles under one single partner. The review was also reportedly driven by “conflict issues” after one of its agency partners Mono returned to the […]

CTV App-Ads.txt Trends: Roku

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Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Preparing for the Post-COVID Travel Boom

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Vladimir Jones provides actions destination marketers can take to win audiences before the oncoming travel boom.

TikTok strikes big with Gen Z: what makes it tick?

Over the past 2 years, TikTok has become a huge cultural phenomenon, attracting millions of Gen Z youth. While the popularity of TikTok has been widely reported, there’s been little focus on why it has become so popular. To gain insight into what makes TikTok so appealing to Gen Z, The Marketing Store conducted qualitative […]

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

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4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

What It Takes to be a Resilient Agency

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Surviving major, unexpected change requires planning for the worst, especially when you’re thriving. By Paige Campbell   Agencies naturally ride the ups and downs of a low-margin, volatile industry any day of the week. It’s part of the business. Layer on the economic and emotional instability that came with 2020, and it’s surprising that agencies […]

Grady Britton names Shane Wolfsmith as Managing Director

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Portland, Ore. (February 4, 2021) – Grady Britton’s Shane Wolfsmith has been promoted to Managing Director of the Portland-based, full-service branding agency, where he will oversee all client experience disciplines across the agency, including account management, project management and strategy teams. Wolfsmith has been a leader in the marketing and advertising industry for more than […]

NICK JONAS STARS IN SUPER BOWL COMMERCIAL FOR DIABETES MONITORING SYSTEM

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Dexcom will air its first Big Game ad Nick Jonas will star in a Super Bowl commercial for Dexcom, a glucose monitoring system for diabetes management. Jonas, who has Type 1 diabetes, is using the Big Game to raise awareness of technological advancements for people with diabetes. The 30-second commercial will showcase Dexcom’s monitoring system […]

Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign

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BOULDER, Colo., Jan. 28, 2021 /PRNewswire/ — Celestial Seasonings, the specialty tea brand and subsidiary of Hain Celestial Group (Nasdaq: HAIN), today announced several new innovations including expanded product lines, updated packaging and a fresh advertising campaign. These new initiatives are expanding the category by driving coffee drinkers to choose Celestial Seasonings tea, and driving […]

Outback Steakhouse Drops Limited Edition Steak Wear Swag

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Don’t just eat your favorite steak…wear it! Tampa, Fla. (Jan. 27, 2021) – Ordering delivery, working from home and staying comfy have become second nature this past year; and now, Outback Steakhouse has designed the perfect outfit for doing all three. Stay cozy this winter in Steak Wear by Outback – new stylish sweatsuits decked […]