News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Per Partners + Napier, Smashburger’s Pickles Will Not Be Ignored!

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  To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off. Rather than just accepting that reality, the team leaned into it by making the captions startling […]

Colle McVoy Promotes Gina Gray to Executive Director of Business Development

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Colle McVoy announced today that Gina Gray has been promoted to executive director of business development. Gray (formerly director of business development) is responsible for leading the growth strategy and pitch manageme for Colle McVoy and its branded practices Exponent PR and 10 Thousand Design. Her extraordinary efforts over the last year have led to […]

Deutsch NY and SVA Announce Recipients of Fund the Change Mentorship and Scholarship Program

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— The two BFA students will join SVA’s class of 2025 — May 4, 2021 — As high school students gear up for college, Deutsch NY and SVA are excited to announce the two recipients of the Fund the Change scholarship. The first of its kind, Fund the Change will provide students with year-round mentorship […]

The Richards Group Announces New Chief Talent and Culture Officer

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Nikki Wilson appointed as agency’s first CTCO DALLAS (April 28, 2021) – The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do […]

Airport Code No More: Luquire George Andrews Changes from LGA to Luquire

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Integrated communications firm flips the script, becomes its own client for rebrand effort CHARLOTTE, N.C. (April 27, 2021) – After more than 35 years of visionary leadership and award-winning client work, Charlotte communications firm Luquire George Andrews is rebranding itself from LGA to a sleek, modern moniker – Luquire – that reflects the cutting-edge, digitally […]

Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results

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AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, […]

Credit Sesame Partners with Colle McVoy

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Minneapolis, April 27, 2021 – Colle McVoy has been selected as lead agency for Credit Sesame, the credit wellness platform that helps consumers achieve financial freedom. The agency will direct strategy, creative, brand experience and design to support the company’s rapid expansion plans. “We are well positioned to be the category leader in the financial […]

Ideabar partners with The Atlanta Journal-Constitution to ‘Press On’

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The “Press On” project is the result of a tightly focused brand strategy expressed by Ideabar in a new visual and verbal brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists. All products by The Atlanta Journal-Constitution […]

Adams & Knight Named Finalist for PRSA Silver Anvil Award in Travel and Tourism/Hospitality Marketing

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  “So Good To See You, Connecticut” campaign drives immediate visitation, long-term intent to visit   AVON, Conn., (April 29, 2021) – Adams & Knight, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic […]

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

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The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability. “It’s encouraged us to be more ambitious,” he said in an interview with Adweek. The […]

Porsche Enlists Bill Nye For Educational Videos

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Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a mechanical engineer, uses […]

Deutsch NY Taps Karan Gera as SVP, Group Planning Director

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Former McCann Worldgroup, Faith Popcorn’s Brain Reserve, and Y&R Brands executive joined April 1 April 13, 2021 — Deutsch New York has announced the hire of Karan Gera as SVP, Group Planning Director where he will drive the agency’s strategic thinking and lead the brand and creative strategy development for PNC Bank, building upon Deutsch […]

Dermatologist-Led Brand Differin Knows Pimples Will Be Popped

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—Acne Aftermath Campaign by Deutsch NY EncouragesPimple Poppers to “Do Things Differin”— April 13, 2021—Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the […]

TXU Energy Retains RPA

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Santa Monica, CA, April 19, 2021 — TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review. “TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value […]

MDLIVE Selects Partners + Napier As Creative & Media AOR

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Partners + Napier diversifies roster of health and wellness clients with top national telehealth provider ROCHESTER, NY, April 14, 2021 – Integrated creative company Partners + Napier has been selected as Creative and Media AOR by national telehealth provider MDLIVE, Inc. Partners + Napier will support MDLIVE in increasing member utilization of its virtual care […]

Launching a first-to-market supplement derived from human milk

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Ideabar has built another direct-to-consumer brand in a category that didn’t previously exist. Trulacta is the first -to-market supplement to contain human milk. After we branded this flagship product, their parent company recognized the need to refresh the masterbrand’s identity. This led to another opportunity to rebrand Adventa Bioscience with a clean website and new […]

Cramer-Kasselt, Pacifico target Gen Z with digital-first campaign amid nationwide expansion

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Read the full article here Constellation Brands is launching a digital-first campaign aimed at young adults for its Pacifico beer label, including four 15-second spots and several 30-second videos that profile independent personalities. The effort, created by Cramer-Krasselt, is as part of its broader “Live Life Anchor’s Up” campaign aimed at Gen Z consumers. Dive […]

Laughlin Constable Named A Top Place to Work in Chicago

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CHICAGO (April 9, 2021)—Laughlin Constable, a full-service, independent creative agency, announced that it has been recognized as one of Crain’s Chicago’s “Best Places to Work” in 2021. “This past year has been challenging for everyone in many ways and for us to be recognized as a top place to work at a time when everyone […]