News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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GroupM Updates Worldwide Advertising Forecast |

4A's Member

GroupM has released its latest forecast of global ad spend across more than 60 territories

10 Trends for 2019 |

4A's Member

Carat outlines ten trends for 2019 and what they mean for brands. Carat recently released a look back at its 2019 predictions to see how they played out over the year.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.

Zenith Advertising Expenditure Forecasts-December 2019 |

Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.

Programmatic Ad Spend to Exceed $100 Billion for the First Time in 2019 |

Research Services

Zenith provides forecasts for global programmatic ad spend and predicts top challenges programmatic faces in the new year.

SMM Advertising’s Bill Blaney Awarded as a King of New York in Marketing

4A's Member

Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace.   The event was held at Leonard’s Palazzo in […]

Lowes Foods Awards Creative and Media AOR Duties to Walrus

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NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.   The decision to bring on a new agency comes as Lowes Foods is looking to […]

Little Caesars®️ Selects McKinney As Agency Of Record

4A's Member

Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]

The Bloomin’ Onion Man Stars in New Campaign

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The Bloomin’ Onion Man Stars in New Campaign Announcing Outback Steakhouse’s Partnership with DoorDash   Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the […]

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Allen & Gerritsen Opens New Office In Hershey, PA Near Chocolate and Cocoa Avenues

4A's Member

HERSHEY, PA – (October 28, 2019) — Boston-based independent agency Allen & Gerritsen today announced it will open a new office in Hershey PA to service its growing client base in the region.   CEO Andrew Graff said the office will be staffed by A&G Principal Tim Reeves, who runs the agency’s PR practice and […]

Put the axe away: Account management is here to stay

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Original Article here: https://www.campaignlive.com/article/put-axe-away-account-management-stay/1662501 Find out why Dentsu Aegis Network’s Angela Johnson is defending the roles of account management. At a time when agencies are struggling for organic growth, it is foolish to talk about removing the account management function from agencies (Campaign UK, August 30th 2019 “Will the axe finally swing over account people?”). When […]

R/GA Austin Expands Client Roster, Adds Two Senior Leaders

4A's Member

Appointments of Jennifer Mollo and Elizabeth Thompson add to office’s growth strategy R/GA, the company that creates transformation at speed, today announced the addition of Managing Director, Client Services Jennifer Mollo and Executive Strategy Director Elizabeth Thompson to the leadership team. Both Mollo and Thompson will report to SVP, Managing Director of R/GA Austin Candice […]

Budweiser Celebrates Global Football Champion Sergio Ramos’ Rise to Greatness in latest “Be A King” Campaign

4A's Member

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign celebrates his stand-out career in advance of his latest milestone, the soon-to-be most capped […]

Portland Marketing Agency Grady Britton Celebrates Local Nonprofits With 10th Annual Grant

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Portland-area nonprofits are invited to apply for Grady Britton’s 10th annual grant, this year with the option for $25,000 in-kind branding and marketing services, or 150 volunteer hours. Portland, Ore., October 9, 2019 – One of Portland’s longest-standing marketing agencies, Grady Britton, is celebrating its 45th anniversary by giving back and giving more with a […]

On A Winning Streak, Deutsch NY Elevates Two

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Playing a Vital Role in New Business, Deutsch elevates Julie Kravetz to EVP, Group Planning Director and Vinney Tecchio to VP, Creative Director, Business Development. Landing five out of six new business wins in the first three-quarters of 2019, Deutsch New York announced the promotions of Julie Kravetz and Vinney Tecchio, both who have played […]

LGA NAMES GLEN HILZINGER NEW CHIEF CREATIVE OFFICER

4A's Member

Veteran of Leo Burnett, Doner and JWT says he’s excited to infuse new creative spark into one of the Southeast’s most-respected independent agencies CHARLOTTE, N.C., (Oct. 10, 2019) – Glen Hilzinger, whose accolades include being named one of the Most Creative People in Advertising by Business Insider and one of the Top 10 Copywriters in […]

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

4A's Member

Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]