News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
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FootJoy Launches Spring Campaign With BSSP

4A's Member

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

El Segundo Taps Phelps to Attract Travelers

4A's Member

El Segundo has turned to Phelps to help the city shine as a coastal destination in Southern California. As agency of record, Phelps is creating the first full-fledged marketing and PR campaign to tout the city as a tourist destination, while expanding on an existing campaign (“where big ideas take off”) to attract businesses.

Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood

4A's Member

Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. Have a look inside the campaign here.

Technologist and Start-Up Veteran, Husani Oakley, Joins Deutsch as SVP, Director of Technology

4A's Member

With nearly fifteen years of building, creating and developing world-class digital experiences, Husani Oakley has joined Deutsch’s New York office as SVP, Director of Technology, where he will work across clients including AB InBev, PNC Bank, Siemens, and DraftKings, among others.

Redfin Brings To Life Its Modern Approach To Buying A Home

4A's Member

Redfin, the next-generation real estate brokerage, is kicking off the year with new advertising from Butler, Shine, Stern & Partners. The spot follows the journey of one young couple in search of a new home, highlighting their ability to get new home listing alerts faster than other buyers, book tours straight from their Redfin app, and work directly with a local Redfin agent who guides them every step of the way until they find the home that’s right for them.

Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

Opus Energy appoints gyro UK to create brand campaign

4A's Member

Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Strategic America named a top national marketing agency by Agency Spotter

4A's Member

Strategic America announced today it was named to Agency Spotter’s prestigious national list of top marketing agencies in the U.S. Strategic America is the only Iowa-based agency to make the list.

Napier, Allen, Dixon Schwabl Receive 2018 ATHENA Awards

4A's Member

Greater Rochester Chamber of Commerce and its Women’s Council affiliate presented Partners + Napier CEO Sharon Napier with their 32nd annual ATHENA Award. Kim Allen, Dixon Schwabl Managing Partner, Communications, received the fourth annual ATHENA Young Professional Award and Allen’s employer, marketing and advertising agency Dixon Schwabl took home the inaugural ATHENA Organizational Award.

New Report: B2B Marketers May Be Targeting Key Influencers Too Late

4A's Member

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.

New Branding Campaign from Blue Shield of California

4A's Member

With a new tagline, “Never Stop,” Blue Shield of California has launched a new branding campaign from Butler, Shine, Stern & Partners with advertisements using striking black and white imagery that elicit the emotion of the issues we face with healthcare today.

Gatesman Welcomes Industry Trailblazer To Lead Executive Marketing Strategy And Business Development

4A's Member

Gatesman, one of the fastest-growing, privately owned agencies in the U.S., named Demar Anderson vice president, director of marketing after another year of significant agency revenue growth and market expansion in 2017.

Millennium Agency Welcomes Blake Cornellier, Content/Social Manager

4A's Member

Millennium Agency welcomes Blake Cornellier of Hooksett to their content and social management team. As a Content/Social Manager, he is an important part of Millennium’s inbound marketing process for both the firm and its clients.

Wisconsin Department of Tourism Wins National HSMAI Adrian Awards

4A's Member

The Wisconsin Department of Tourism, along with its agency of record Laughlin Constable, was recently named the winner of three Adrian Awards in a national competition hosted by the Hospitality Sales and Marketing Association International (HSMAI).

Gatesman Growth Continues With Advancement Of Three Key Leaders

4A's Member

Gatesman, one of the fastest-growing, mid-sized privately owned marketing communications agencies, has promoted Rod Deloe to executive vice president, chief financial officer, Debbie Zappia to senior vice president, director of operations and Billie Kellar to associate vice president, director of human resources.

Inside the Campaign: Deutsch’s “Meteor” for Volkswagen Tiguan

4A's Member

The first spot, “Meteor,” debuted this past weekend during the Golden Globes and NFL playoffs and will run for the first half of 2018. The campaign showcases the spacious expansion of the new Tiguan. The TV spot will be followed by a robust digital campaign push in Febru

Atom Tickets Names Deutsch Creative Agency of Record

4A's Member

Deutsch today announced that it has been named creative agency of record for Atom Tickets, the first-of-its-kind social movie ticketing platform. As the brand’s first AOR, Deutsch’s scope of work will include brand strategy, creative and production responsibilities. The agency’s first work for the brand is slated to launch in Q2 2018.