News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities. As a seasoned professional who worked as an email […]

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Brandon, the most creatively awarded marketing agency in the Southeast, claimed an impressive total of seven awards at the 2024 AAF Midlands American Advertising Awards Gala held recently in Columbia, South Carolina. Held annually as part of the American Advertising Federation’s American Advertising Awards, the gala presents awards recognizing creative excellence in all forms of […]

Orlando-based &Barr wins 12 awards, including Best of Show in local ADDYS

ORLANDO, Fla. (March 13, 2024) – &Barr recently won 12 ADDYS at the annual Orlando American Advertising Awards, recognizing the full-service agency’s creative excellence in advertising. This includes a Best of Show award, four Gold ADDYS and seven Silver ADDYS. &Barr was awarded Best of Show in Public Service for its work on the Face […]

MHP/Team SI Named Finalist for PRSA 2024 Silver Anvil Awards

The Public Relations Society of America (PRSA) recently recognized MHP/Team SI as a finalist for the 2024 Silver Anvil Awards, the most prestigious public relations award in the PR industry. MHP/Team SI was honored in the Integrated Communications – Consumer Products category for its work with Onyx Coffee Lab’s advent calendar. On May 9, Jennifer […]

AAF Dallas – Addy Awards Highlights

It was big night for Launch Agency and our clients at the 2024 AAF Addy Awards. From AR activations to cinema advertising to sports sponsorships, we received honors in 10 categories, including Judge’s Choice Award. Hats off to Baylor Scott & White McLane Children’s, Baylor Scott & White Health, Evergreen Power Solutions and Tulipalooza for […]

VML’s Trailblazers of Tomorrow Report

Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online   US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]

Kendra Schaaf Launches Schaaf; Names Meg Farquhar as Creative Lead and Partner

Kendra Schaaf, former managing director of Mojo Supermarket has launched something new, Schaaf (pronounced Sh-off) which joins the less than 1% of creative businesses in the US that are owned by women. Kendra Schaaf will serve as the consultancy’s Founder and CEO and has brought Meg Farquhar as Creative Lead and Partner. “As a new shop, one question we […]

WMFE selects &Barr for integrated advertising, public relations and media services

ORLANDO, Fla. (Feb. 22, 2024) – &Barr announces its selection by WMFE to provide integrated creative, media and public relations services. The full-service advertising agency is providing WMFE with its years of expertise supporting long-standing brands to promote the nonprofit’s continuing growth as a public media news organization committed to leading Central Florida’s community conversation. […]

MILLENIUM AGENCY’S CREATIVE DIRECTOR, MARK DINGMAN, NAMED AIVA JUROR

Millennium Agency is proud to announce that our very own Creative Director, Mark Dingman, has been named a juror for the Academy of Interactive & Visual Arts. The AIVA handles all judging for the Communicator, Davey, and w3 Awards. The AIVA jury is made up of top professionals across different disciplines of the visual arts, […]

AbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and Wellness

CHICAGO, February 16, 2024 — Health and wellness advertising agency AbelsonTaylor Group has received two prestigious WorkLife Awards – Best Onboarding Process, recognizing AT Group’s innovative program that seamlessly integrates new hires into the agency; and Best Wellness Program, recognizing the agency’s comprehensive employee wellness initiative which prioritizes staff’s health and well-being. The WorkLife Awards, […]

Broadbeam Media and iNvolved Media Rebrand to Involved Media USA

iNvolved Media, a New York City-based digital agency and Broadbeam Media, a performance media agency, announced its collective rebranding as Involved Media USA. Operating as a full-service and independent media agency, its mission is to partner with growing brands and mid-market spenders who are sometimes overlooked by larger agencies. Expanded global capabilities include media strategy, […]

VML PROMOTES JEFF GEHEB TO GLOBAL EXECUTIVE LEAD FOR ENTERPRISE SOLUTIONS

Geheb will take on dual roles at VML as Global Executive Lead Enterprise Solutions and Global Chief Experience Officer New York (Feb 07, 2024) — Effective today, VML is promoting Jeff Geheb to global executive lead for VML Enterprise Solutions. This position will be in addition to his current role as global chief experience officer. […]

Add to Cart: A&G Wins The GIANT Company Advertising AOR Business

BOSTON and PHILADELPHIA – January 24, 2024 – Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it has been chosen as the advertising agency of record by The GIANT Company, an omni-channel grocery retailer that operates more than […]

Google Premier Partner, Eight Oh Two, Names New President

Robert Langenback takes the helm of the search and performance marketing specialty agency. BENNINGTON, VT, January 29, 2024 – Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the promotion of Robert Langenback to President of the specialty agency. Previously the Chief Operations Officer, Langenback has been with […]

Strategic America recognized as Best-in-Class Employer by Gallagher

Gallagher’s Best-in-Class Benchmarking Analysis identifies U.S. organizations that excel in optimizing employee and organizational wellbeing WEST DES MOINES, Iowa (Jan. 25, 2024) – Strategic America (SA), a national marketing firm with headquarters in West Des Moines, Iowa, has been named a Best-In-Class Employer after scoring in the top quartile of midsize employers (100-999 full-time employees) […]

Future 100

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ELEVATING HUMANITY & CONNECTION ARE KEY BRAND OPPORTUNITIES FOR 2024 VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends set to shape consumer spending over the next year PRESS RELEASE: 24 JAN 2024 10AM EST: In a post-COVID world that […]

Former radio executive joins Strategic America

Former radio executive joins Strategic America WEST DES MOINES, Iowa (Jan. 23, 2024) – The former president of iHeartMedia Des Moines, Joel McCrea, has joined the leadership team of West Des Moines-based marketing firm Strategic America (SA). McCrea now serves as SA vice president, Client Strategy & Service (CSS) — filling the role previously held […]

VML Unveils Global Creative Leadership Team

Global CCO Debbi Vandeven assembles an all-star team of creative heavyweights to lead the next era of brand building, customer experience and commerce work from the award-winning agency. January 19, 2024 (NEW YORK) — VML, launched earlier this month through the merger of WPP’s VMLY&R and Wunderman Thompson, today announced its global creative leadership team. […]