News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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The Marketing Store Achieves The Planet Mark Sustainability Certification Across All Global Offices

The Planet Mark is an internationally recognized sustainability certification awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. This is the second year that The Marketing Store’s European offices have been awarded the certification and the first time that the Asian and American offices have been recognized. The […]

Two Top Execs Return to The Richards Group in New Roles

The Richards Group Announces Return of Sue Batterton, Trevor Monteiro Batterton Named Chief Creative Officer; Monteiro to Lead Brand Media DALLAS (July 6, 2021) – The Richards Group has appointed Sue Batterton as chief creative officer and Trevor Monteiro as head of brand media, marking a return to the agency for these two executives. Batterton […]

Deutsch NY Promotes Matt Baker to President

Chief Strategy Officer Broadens Role to Focus on Growth and Expansion of Capabilities July 15, 2021 — Deutsch New York announced today that it has promoted Matt Baker to President to further the Agency’s key growth priorities. Reporting directly to Val DiFebo, CEO of Deutsch NY, Baker, in taking on the number two role, is […]

TV Ad Campaign Shows Strong Support Among Industry Leaders for Climate Solutions

 —Deutsch NY, Hometeam Productions + Cosmo Street Partner in Creating Campaign to Tackle Climate Change— WASHINGTON––A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and […]

Partners + Napier Appoints Danene DiCicco Executive Producer of Gammut Productions

Partners + Napier, an integrated creative company serving national and global brands, today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. […]

VMLY&R Collects Cannes Lions Glass Grand Prix for “I Am” campaign in Brazil

SÃO PAULO, Brazil (June 25, 2021) — VMLY&R took home the distinguished Glass Grand Prix at this year’s Cannes Lions Festival of Creativity for the “I Am” campaign, which the agency created on behalf of their client, Starbucks in Brazil, operated and licensed by SouthRock. The campaign represents Starbucks’ deep commitment to inclusivity in every […]

Laughlin Constable Wins Three Publicity Club of Chicago Trumpet Awards for Media Relations Campaigns on Behalf of Clients

CHICAGO (June 25, 2021) – Laughlin Constable today announced that it has been awarded three Publicity Club of Chicago Trumpet Awards, which honor distinguished individual achievements in public relations, marketing and communications. The agency was awarded for work on behalf of clients North Shore Bank, Crisis Prevention Institute (CPI) and O&H Danish Bakery. “I’m incredibly proud that our PR […]

Omnicom Outperforms the Industry, Winning High Honors in Both Media and Creativity

Only holding company with three creative networks placing in the Top 10 PHD and OMD sweep media network category, placing #1 and #2 AMVBBDO wins Agency of the Festival with five Grand Prix, including a Titanium NEW YORK, June 25, 2021 /PRNewswire/ — At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized […]

Pyure Organic Amazon shipped revenue climbs 227% YOY

Read the full article here CHANGING MINDS: Pyure, the fastest-growing independent sweetener company in the country, engaged Ideabar as their integrated branding and media AOR. Our integrated marketing strategy was designed to achieve dominance in the sugar substitute category and position the brand for expansion. While embarking on a deep strategic rebrand, we picked up […]

Doe-Anderson Hires McCann Worldgroup Executive As EVP, Managing Director Of Global Brands

Former Coca-Cola Global Lead joins 106-year-old Louisville agency. LOUISVILLE, KY – A seasoned global brand marketing professional with more than 20 years’ experience working with some of the most iconic brands in the world has joined the leadership team of Doe-Anderson. Matt Woehrmann has led marketing efforts for global brands including Coca-Cola, Chevrolet, Microsoft, L’Oréal, […]

Adams & Knight Earns Seven International Telly Awards for Video/TV Content

AVON, Conn., (June 15, 2021) – Adams & Knight, one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients. The Telly Awards is the world’s largest awards program for video and television content […]

Anthologic Appoints Sarah Miller as President of Performance Marketing

(June 15, 2021) DES MOINES, IOWA: Anthologic, a Des Moines-based marketing and technology collective, announces the appointment of Sarah Miller to president of Performance Marketing, effective immediately. In 2019, Miller took on an ownership role at the company, joining four other partners. This includes; Kevin Lentz, president and CEO at Anthologic; Matt Glynn, COO; Jim […]

Edelman Trust Barometer 2021

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

DDB Worldwide Named 2021 Network of the Year by ADC

DDB Germany wins ADC Agency of the Year Read full article from PR Newswire here NEW YORK, June 9, 2021 /PRNewswire/ — DDB Worldwide has been named Network of the Year at this year’s 100th Anniversary of the ADC Award hosted by The One Club. The ADC Annual Awards is the world’s longest continuously running awards program recognizing […]

MullenLowe LA Hires Top Creatives to Work on its Expanding Roster of Clients

LOS ANGELES (June 10, 2021)– MullenLowe Los Angeles Executive Creative Directors Carlos Alija and Laura Sampedro have added top creative talent to work on the agency’s growing roster of clients. Since joining MullenLowe LA last September, Carlos and Laura have been building a creative department of their own, reflecting their global view on creativity, recruiting […]

Colle McVoy Selected as Agency of Record for Zoetis Equine

After a unique competitive review, Colle McVoy has been selected as agency of record for the fast-growing equine division of Zoetis, the world’s leading animal health company. The agency will lead marketing and advertising efforts in the United States including strategy, creative, media planning and buying, digital, social media, public relations, event relations and design […]

Dermatologist-Led Brand Differin Gets Real with the Realist Generation Ever on TikTok

June 2, 2020—TikTok has put a spotlight on Millennial women’s candid humor and appreciation for realness. It’s also become a huge hub for skincare education and tips. Deutsch NY decided to get real with the realest generation and put a Differin spin on popular platform trends and tropes, creating work that felt more like native […]

DDB Worldwide Named 2021 Network of the Year by D&AD

NEW YORK, May 27, 2021 /PRNewswire/ — D&AD, the worldwide non-profit organization that celebrates creative excellence in design and advertising, has named DDB Worldwide 2021 Network of the Year. The honor is given by D&AD to the network whose agencies have received the most cumulative awards points won across all disciplines of the show. This […]