News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Airport Code No More: Luquire George Andrews Changes from LGA to Luquire

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Integrated communications firm flips the script, becomes its own client for rebrand effort CHARLOTTE, N.C. (April 27, 2021) – After more than 35 years of visionary leadership and award-winning client work, Charlotte communications firm Luquire George Andrews is rebranding itself from LGA to a sleek, modern moniker – Luquire – that reflects the cutting-edge, digitally […]

Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results

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AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, […]

Credit Sesame Partners with Colle McVoy

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Minneapolis, April 27, 2021 – Colle McVoy has been selected as lead agency for Credit Sesame, the credit wellness platform that helps consumers achieve financial freedom. The agency will direct strategy, creative, brand experience and design to support the company’s rapid expansion plans. “We are well positioned to be the category leader in the financial […]

Ideabar partners with The Atlanta Journal-Constitution to ‘Press On’

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The “Press On” project is the result of a tightly focused brand strategy expressed by Ideabar in a new visual and verbal brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists. All products by The Atlanta Journal-Constitution […]

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

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The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability. “It’s encouraged us to be more ambitious,” he said in an interview with Adweek. The […]

Porsche Enlists Bill Nye For Educational Videos

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Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a mechanical engineer, uses […]

Deutsch NY Taps Karan Gera as SVP, Group Planning Director

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Former McCann Worldgroup, Faith Popcorn’s Brain Reserve, and Y&R Brands executive joined April 1 April 13, 2021 — Deutsch New York has announced the hire of Karan Gera as SVP, Group Planning Director where he will drive the agency’s strategic thinking and lead the brand and creative strategy development for PNC Bank, building upon Deutsch […]

Dermatologist-Led Brand Differin Knows Pimples Will Be Popped

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—Acne Aftermath Campaign by Deutsch NY EncouragesPimple Poppers to “Do Things Differin”— April 13, 2021—Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the […]

TXU Energy Retains RPA

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Santa Monica, CA, April 19, 2021 — TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review. “TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value […]

MDLIVE Selects Partners + Napier As Creative & Media AOR

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Partners + Napier diversifies roster of health and wellness clients with top national telehealth provider ROCHESTER, NY, April 14, 2021 – Integrated creative company Partners + Napier has been selected as Creative and Media AOR by national telehealth provider MDLIVE, Inc. Partners + Napier will support MDLIVE in increasing member utilization of its virtual care […]

Launching a first-to-market supplement derived from human milk

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Ideabar has built another direct-to-consumer brand in a category that didn’t previously exist. Trulacta is the first -to-market supplement to contain human milk. After we branded this flagship product, their parent company recognized the need to refresh the masterbrand’s identity. This led to another opportunity to rebrand Adventa Bioscience with a clean website and new […]

Cramer-Kasselt, Pacifico target Gen Z with digital-first campaign amid nationwide expansion

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Read the full article here Constellation Brands is launching a digital-first campaign aimed at young adults for its Pacifico beer label, including four 15-second spots and several 30-second videos that profile independent personalities. The effort, created by Cramer-Krasselt, is as part of its broader “Live Life Anchor’s Up” campaign aimed at Gen Z consumers. Dive […]

Laughlin Constable Named A Top Place to Work in Chicago

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CHICAGO (April 9, 2021)—Laughlin Constable, a full-service, independent creative agency, announced that it has been recognized as one of Crain’s Chicago’s “Best Places to Work” in 2021. “This past year has been challenging for everyone in many ways and for us to be recognized as a top place to work at a time when everyone […]

Colle McVoy Strengthens Agency Leadership & Accelerates Transformation Through Key Promotions and New Hire

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MINNEAPOLIS, March 29, 2021 — Today Colle McVoy announced two promotions and a new hire that strengthen its leadership and significantly advance efforts to evolve the agency and accelerate growth. Jessica Henrichs has been promoted to president of the agency. Alycia Hamilton has joined the agency in the new position of executive director of account […]

Deutsch NY Designs The Perfect Shades for Outback’s Lipsteak Collection

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With six fashion forward colors like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, you’ll wish Outback’s Lipsteak collection wasn’t just a prank. Deutsch NY is Outback’s creative agency and the Lipsteak collection will be seen across Outback’s social media channels. In January, Deutsch NY also […]

The First Step to Long Term Pharmaceutical Client Retention

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OpenHuddle provides relationship management best practices for healthcare agencies.

iProspect repositions globally as full-service media agency

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The agency unveiled its go-to-market after merging with Vizeum in November. iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. The agency unveiled its new positioning on Tuesday as an end-to-end global media shop that combines the best of performance marketing with brand building. The new […]

Leyla Touma Dailey Named Chief Creative Officer At Doe-Anderson

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Leadership Structure Adjustments Position Agency for Future Growth LOUISVILLE, KY – A seasoned creative leader who has led notable work at some of the country’s top marketing agencies is bringing her award-winning talents to Doe-Anderson, Inc. Leyla Touma Dailey has been named Chief Creative Officer at the 106-year-old agency. Dailey’s career began with a decade […]