News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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The Buntin Group Scores Agency Of Record For Nashville MLS Club

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Nashville, TN (April 17, 2019) – Nashville Soccer Holdings, LLC has appointed leading brand communications firm, The Buntin Group, as Agency-of-Record for Nashville Soccer Club. The win comes as a result of a multiple agency search process led by Ian Ayre, Nashville SC’s Chief Executive Officer. To secure the bid, Buntin Group provided three integrated […]

Jack Deschauer Joins Markstein As Strategic Consultant

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FOR IMMEDIATE RELEASE MEDIA CONTACT: Giselle Casadaban | giselle@markstein.co | 205-323-8208 Former LEVICK senior vice president expands Washington, D.C. office BIRMINGHAM, Ala. and WASHINGTON – April 17, 2019 – Markstein, an independent, integrated communications agency, today announced that Jack Deschauer, a seasoned crisis communications and corporate affairs executive, has joined its Washington, D.C. office as […]

Ignited Launches SEC’s 2019 Investor.gov Public Service Campaign

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New SEC Campaign Educates Investors on Where and How to Get Answers FOR IMMEDIATE RELEASE Washington D.C., April 8, 2019 — The Securities and Exchange Commission today unveiled a public service campaign to empower Main Street investors to take control of their financial future. The public service announcement (PSA) encourages investors to use the free […]

Partners + Napier Promotes Award-Winning Creative Director to Executive Creative Director

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Mike Baron has been recognized by the One Show, the North American Effie Awards, the Tellys, ADDYs and Lurzer’s Archive ROCHESTER, NY, April 10, 2019 — Partners + Napier has promoted SVP Mike Baron from Group Creative Director to Executive Creative Director, effective immediately. Since joining the agency in 2005, Baron has been instrumental in […]

Ignited Introduces Police Recruitment Campaign

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By 2024, nearly half of the El Segundo Police Department (ESPD) will be eligible for retirement. Facing increased competition for qualified Lateral Officers across the Greater Los Angeles area, ESPD needed an innovative solution to their recruiting efforts. After an in-depth review, ESPD awarded the contract to Ignited – an El Segundo-based strategic marketing consultancy […]

Duncan Channon Acquires Social, Digital and Experiential Agency A2G

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Two Ad Age Small Agency of the Year honorees come together to address the new reality of integrated brand marketing   SAN FRANCISCO, March 26, 2019 – Award-winning independent creative agency Duncan Channon today announced the acquisition of A2G, a two-time Ad Age Small Agency of the Year and pioneer in experiential, influencer and social […]

VMLY&R Announces Allison Pierce Promotion to Executive Creative Director

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VMLY&R has announced that Allison Pierce has been promoted to executive creative director. Since joining the agency in 2010, she has been a major force at VMLY&R, producing some of the company’s most innovative and awarded work. Pierce has overseen creative for the Tennessee Department of Tourist Development for the past five years and lent […]

Digital Marketing Veteran Brian Aitken will head JPL New York as Managing Director

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Harrisburg, PA — JPL, one of the largest independent advertising agencies in the Mid-Atlantic region, announced today it is expanding its paid media and analytics practice to New York. The Harrisburg, PA- based integrated marketing agency, with clients including The Hershey Company, Quest Diagnostics, Rite Aid and the American Chemistry Council has made talent acquisition […]

SEE IT & BE IT Q&A: Marina Filippelli, Orcí

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Chief Operating Officer (COO) & Director of Client Services at Orcí   Words of advice to young talent “Never be afraid to speak up and ask questions. Listen to every person in the room, not just the ones you think might have the right answers. Be fearless, hardworking and humble. The business world can be […]

Deutsch Elevates Husani Oakley to EVP, Director of Technology and Innovation

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Deutsch’s NY office elects three new VP’s 3.26.19—Deutsch’s New York office announced the promotion of technology expert Husani Oakley to EVP, Director of Technology and Innovation from SVP, Director of Technology. In addition, the office elevated Jeff Morgan, Oliver Plunkett, and Andrew Quay to Vice Presidents. “Husani, Jeff, Oliver and Andrew are all business leaders […]

Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

GroupM POV: Agencies – A Basis For Optimism

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By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really so bad?  It all depends on how one defines the industry. It’s true that the six largest “traditional” owners of agencies grew by only +2.1% […]

Dentsu Aegis Network Names Bloomberg’s Jacki Kelley as President, Chief Client Officer, U.S.

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CEO Nick Brien appoints Jacki Kelley as Chief Client Officer to accelerate the group’s ability to create and deliver integrated marketing solutions for its clients  NEW YORK ‑ Dentsu Aegis Network (DAN), the industry’s leading integrated marketing services group announced today the appointment of Jacki Kelley to the newly created position of President, Chief Client […]

The 2019 No B.S. Buyers Guide for Marketing Analytics

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This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Video Benchmarks

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Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Huge Unveils Hooha, the World’s First Smart Tampon Dispenser at SXSW 2019, and Partners with The Female Quotient

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Agency launches “Innovation Stops Here” campaign to debut new product machine, showcasing the power of women innovating the technology industry BROOKLYN (March 8, 2019) – To raise awareness for Women in Technology, Huge, the global experience agency (NYSE: IPG), today unveils the world’s first smart tampon dispenser. “Hooha” was concepted and created by Huge and […]

The Brand Safety Crisis: One Year Later

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GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

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Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]