News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
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On A Winning Streak, Deutsch NY Elevates Two

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Playing a Vital Role in New Business, Deutsch elevates Julie Kravetz to EVP, Group Planning Director and Vinney Tecchio to VP, Creative Director, Business Development. Landing five out of six new business wins in the first three-quarters of 2019, Deutsch New York announced the promotions of Julie Kravetz and Vinney Tecchio, both who have played […]

LGA NAMES GLEN HILZINGER NEW CHIEF CREATIVE OFFICER

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Veteran of Leo Burnett, Doner and JWT says he’s excited to infuse new creative spark into one of the Southeast’s most-respected independent agencies CHARLOTTE, N.C., (Oct. 10, 2019) – Glen Hilzinger, whose accolades include being named one of the Most Creative People in Advertising by Business Insider and one of the Top 10 Copywriters in […]

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

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Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]

Zenith Advertising Expenditure Forecasts-September 2019 |

Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Partners + Napier Marks Record Growth With New CEO, New CCO

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Courtney Cotrupe Elevated to CEO, Rob Kottkamp Appointed CCO, Sharon Napier Named Chair & Founder ROCHESTER, NY, Oct. 1, 2019 – After three consecutive years of double-digit growth, Partners + Napier announces three leadership changes: Courtney Cotrupe has been promoted to chief executive officer; Rob Kottkamp has joined the agency as chief creative officer; and […]

Why We Need A UPC Code For Ads

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The article, by Vijoy Gopalakrishnan, Senior Vice President and Principal at the IRI Media Center of Excellence, provides a good ad tech topic on the need for unique identifiers for ads. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written […]

Havas Chicago Bolsters Creative Leadership With Senior Appointments and Promotions

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Blake Winfree, Nick Lipton and Adam Vohlidka join the Chicago agency group as Group Creative Directors. Brian Cooper is appointed as Director of Production. Shelby Georgis and Joie Mikitson are promoted to Group Creative Director and Executive Producer, respectively Havas Chicago is bolstering its creative leadership with the appointment of award-winning creative talent to senior […]

The Television Academy and Ogilvy hire veterans from Vets2Set.org

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Vets2Set thanks the television academy! The Television Academy and Ogilvy NY, engaged Vets2Set.org to provide them with production assistance in producing this year’s NY viewing party of the 71st Emmy® Awards telecast for Academy members and their guests. This gala event will be held at Ogilvy NY (on 22nd of September 2019. Vets2Set.org thanks the […]

Austin Williams Hires Four New Employees Across Agency

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Hauppauge, NY (September 26, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired four new team members to complement its growing volume of work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Abigail Banks of Bellport, NY, as project director. She was previously […]

Vladimir Jones Debuts New Work for TOURISM Santa Fe, Invites Visitors to Uncover Your Different

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Denver and Colorado Springs, Colo., Sept. 17, 2019 — Today marks the launch of TOURISM Santa Fe’s new advertising campaign by Vladimir Jones (VJ). Audiences will see The City Different from the vantage point of social influencers on their first-time experiences there. As AOR, VJ set the creative approach, managed production and executed a revamped […]

R/GA New York Welcomes Group Executive Creative Directors Rick Williams and Marcel Yunes

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R/GA New York is pleased to welcome Group Executive Creative Directors Rick Williams and Marcel Yunes. Most prominently known for their work as creative directors on the Cannes Grand Prix and Emmy Award-winning P&G campaign, “The Talk,” Rick and Marcel will lead the creative vision for R/GA’s work with Verizon, Ally Bank, Beam Suntory, and […]

VMLY&R Celebrates One Year Anniversary With Worldwide Foundation Day

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VMLY&R employees across the globe will spend the day giving back   In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects.   This year’s theme for VMLY&R’s Worldwide Foundation […]

MAGNA Advertising Forecasts |

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MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

Alex Sehnaoui joins R/GA as SVP, Global Managing Director, Growth & Development

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Sehnaoui brings 15 years of international experience to the role New York, NY – September 9, 2019 – R/GA, the company that delivers transformation at speed, today announced that Alex Sehnaoui is joining the agency as SVP, Global Managing Director, Growth & Development. Bringing more than 15 years of experience in the creative, brand, technology, […]

The Farmer’s Dog Taps Walrus For First Integrated Campaign

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The Farmer’s Dog, a direct-to-consumer pet health brand focused on reimagining the pet food industry, has chosen NY-based creative and media agency, Walrus, to handle strategic and creative development for the company’s first national integrated campaign. The five-year-old direct-to-consumer brand’s primary product is a fresh pet food service that delivers pre-portioned, vet-designed meals through personalized […]

Barkley Now Owned by Its Leadership Team

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September 4, 2019 — Barkley, one of the largest ESOP-owned (Employee Stock Ownership Plan) agencies in the U.S. has transitioned ownership to its leadership team. The ESOP sold 100% of its shares back to the company at an all-time high valuation. As a result, a management group led by its executive team, now owns 100% […]

TV’s Biggest Moment is Now

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Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

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Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.