GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.
Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]
To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast NEW YORK, FEBRUARY 6th 2019: As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only […]
Huge, the global experience agency (NYSE: IPG), today announced it has elevated Arif Mansuri to Managing Director of Business Strategy, hired Christie Allport as Vice President of Global Communications and hired Jennifer Rafford as Group Vice President of Talent. These industry-leading appointments signal the agency’s commitment to furthering its ability to deliver transformative experiences at […]
Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.
From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]
January 15, 2019 – Deutsch New York has announced the promotion of Daniel Murphy to EVP, director of digital. Promoted from SVP, director of digital production, Murphy joined Deutsch from Google Creative Lab in 2017 and is involved in new business initiatives, and responsible for securing multiple thought leadership projects for existing clients. Murphy will […]
R/GA recently added three strategy leaders in New York. Felicia Zhang joins as Executive Strategy Director. Most recently she was VP, Strategy at 360i, leading the OREO, MINI and Nestle businesses. Previously, she was at Nike, focusing on consumer knowledge and membership for Nike Women, and a strategy director at AKQA before that. In her […]
NEW YORK – January 17, 2019 – Dentsu Aegis Network has appointed Brian Monahan Global Client President, Team Intel and Head of U.S. Ventures. In his new role, Monahan will lead the recently won global media relationship with Intel while identifying innovative partners who can further the people-based marketing agenda of Intel and other Dentsu […]
A statement from the agency Wunderman: Lester Wunderman Passes Away at 98 “Father of Direct Marketing” Created a Trillion-Dollar Industry New York, January 11, 2019—Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away on January 9, 2019 in New York of natural causes. He was 98 […]
Jerry Gibbons, who entered San Francisco’s advertising world as a mailroom boy, rose to head several of the city’s most powerful ad agencies and led the western US office of the American Association of Advertising Agencies, died of heart failure Jan. 7 at age 82. The polar opposite of the slick, silver tongued adman, Mr. […]
InTouch Solutions outlines seven trends that will impact pharma marketing this year.
EL SEGUNDO, CA – Ignited, a modern marketing consultancy, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide integrated marketing services to the Transportation Security Administration (TSA) in support of TSA Pre✓® expedited screening program. TSA Pre✓® is an expedited screening program that enables trusted travelers to enjoy a smart and efficient screening […]
Carat outlines ten trends for 2019 and what they mean for brands.
Agency Partners with Valeritas to Drive Awareness and Adoption of V-Go, an Innovative Insulin Delivery Device for Patients with Diabetes NEW YORK, Dec. 10, 2018—Deutsch announced in partnership with Valeritas Holdings, Inc. (NASDAQ: VLRX), a medical technology company, that it has been named their patient partner agency for their V-Go® Wearable Insulin Delivery device, […]
Los Angeles, CA – On Dec. 01, Ignited produced a fan event, Mabinogi Campfire, for Nexon America, the first live event in 10-years for Mabinogi, the world’s most expressive MMORPG that allows players to create a unique character and live their fantasy life. Mabinogi Campfire was an invitation-only fan event that was held at Lightspace […]
Emmy-Winning Film Producer to Lead LA’s Production Department Los Angeles, Calif. – December 6, 2018 – Deutsch today announced it has hired Emmy-winning film producer Diego de la Maza as EVP, Head of Production at its Los Angeles office. De la Maza will lead the broadcast, film, content, experiential and print production teams. He will […]
Jim “Wegs” Wegerbauer joins 9thWonder as partner, global planning lead. Wegs joins 9thWonder from GSD&M, where he was vice president/group strategy director. Prior to that, he was chief idea officer at Dieste, brand management director at The Richards Group, vice president/planning and business development at TM Advertising, and director of creativity and planning for the […]