News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
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Ignited Awarded Five Year BPA to Provide Integrated Marketing Services to TSA

4A's Member

EL SEGUNDO, CA – Ignited, a modern marketing consultancy, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide integrated marketing services to the Transportation Security Administration (TSA) in support of TSA Pre✓® expedited screening program. TSA Pre✓® is an expedited screening program that enables trusted travelers to enjoy a smart and efficient screening […]

Deutsch Selected as Agency for Groundbreaking Medical Technology

4A's Member

Agency Partners with Valeritas to Drive Awareness and Adoption of V-Go, an Innovative Insulin Delivery Device for Patients with Diabetes   NEW YORK, Dec. 10, 2018—Deutsch announced in partnership with Valeritas Holdings, Inc. (NASDAQ: VLRX), a medical technology company, that it has been named their patient partner agency for their V-Go® Wearable Insulin Delivery device, […]

Ignited Produces Fan Event, Mabinogi Campfire, for Nexon America

4A's Member

Los Angeles, CA – On Dec. 01, Ignited produced a fan event, Mabinogi Campfire, for Nexon America, the first live event in 10-years for Mabinogi, the world’s most expressive MMORPG that allows players to create a unique character and live their fantasy life. Mabinogi Campfire was an invitation-only fan event that was held at Lightspace […]

Deutsch Hires Former R/GA Director of Content Diego de la Maza as EVP, Head of Production

4A's Member

Emmy-Winning Film Producer to Lead LA’s Production Department Los Angeles, Calif. – December 6, 2018 – Deutsch today announced it has hired Emmy-winning film producer Diego de la Maza as EVP, Head of Production at its Los Angeles office. De la Maza will lead the broadcast, film, content, experiential and print production teams. He will […]

9th Wonder Adds Partner, Global Planning Lead

4A's Member

Jim “Wegs” Wegerbauer joins 9thWonder as partner, global planning lead. Wegs joins 9thWonder from GSD&M, where he was vice president/group strategy director. Prior to that, he was chief idea officer at Dieste, brand management director at The Richards Group, vice president/planning and business development at TM Advertising, and director of creativity and planning for the […]

Duncan Channon adds Associate Creative Director Kat Michie

4A's Member

Growing independent agency expands creative team SAN FRANCISCO, CA (December 5, 2018) — San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West, today announced the hire of Katrina Michie as associate creative director. Michie’s hire marks the latest addition to Duncan Channon’s creative team during […]

Deutsch Deepens Strategy Team with Addition of Martin Mannion

4A's Member

New York, NY – December 5, 2018: Deutsch today announces the addition of Martin Mannion as SVP, Director of Professional Strategy, in the New York office. Mannion will lead professional planning on the agency’s global Johnson & Johnson Vision business and new business initiatives. Most recently EVP, Chief Strategy Officer, at Guidemark Health, Mannion has […]

iProspect Promotes Brittany Richter to SVP, Head of Products and Services

4A's Member

Richter Will Oversee Delivery of All Products and Services at iProspect, Including Search, Social, SEO and Display NEW YORK – DECEMBER 5, 2018 – iProspect, a leading global digital performance agency, announced today the promotion of Brittany Richter to SVP, Head of Products and Services. Effective immediately, Richter will report directly to Michael Gullaksen, Chief […]

Austin Williams Makes Three New Digital Hires

4A's Member

Expanding Client Roster Requires Added and Enhanced Talent Hauppauge, NY (December 5, 2018) – Digital advertising, branding and marketing agency Austin Williams today announced three new hires across its digital marketing practice to support clients in vertical markets including healthcare, higher education and financial services. AW has added: Jaya Naik, from Floral Park, NY, as […]

10 Trends for 2018

4A's Member

Carat outlines ten trends for retail, media use and consumption, and business models for 2018 and revisits them to see how close or far off it was.

Ignited and Soylent Discuss Feeding the Global Population at Tomorrow’s Food Today Events

4A's Member

With the global population expected to hit 9.7 billion by 2050, the big question is, how will we possibly feed everyone? Ignited helped Soylent explore this provocative topic at their Tomorrow’s Food Today events in Los Angeles and New York City. The events were created to galvanize the emerging food-tech community through unique culinary experiences, […]

Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.

Allen & Gerritsen Announces In Residency Collaborative

4A's Member

Part think tank, part talent pool, and a new approach to the agency model   BOSTON (November 20, 2018)—Andrew Graff, CEO of Allen & Gerritsen (A&G), announced the agency’s In Residency Collaborative, designed to spur new thinking and shape the agency of the future by inviting creative companies to co-work in its space. The concept […]

Ignited Launches #OsmoOnTour

4A's Member

Ignited launched a national tour on behalf of Osmo, an award-winning educational game system for iOS and Android. Tangible Play Inc.—the business behind the Osmo brand—was founded in 2013 by Pramod Sharma and Jerome Scholler, who set out to create “something awesome that inspires the youngest generation,” while at the same time addressing a concern […]

Voice Playbook | The Definitive Marketer’s Guide to Voice

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

The Long and Winding Road of Diversity and Inclusion

4A's Member

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

Marketing That Targets People’s Health Motivations Can Propel Them to Action by Double to Triple Digits

4A's Member

People are More Motivated to Change Their Lives for the Better When Marketing Content Triggers Both Their Fears and Their Hopes, Second Annual Wunderman Health Inertia Study Finds Traditional healthcare advertising in the United States is falling short, educating people but not motivating them to take meaningful steps to improve their health. By contrast, marketing […]

Millennium Agency Recognized for 2018 W³ Silver Award for NHSaves Website

4A's Member

MANCHESTER, NH | BOSTON, November 13, 2018—Millennium Agency is pleased to announce that it is the recipient of the 2018 13th Annual W³ Silver Award by the Academy of Interactive and Visual Arts. Specifically, this Silver Award recognizes the website design and development of the NHSaves Website in the Energy Websites category. The W³ Web Awards are […]