News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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iProspect Appoints Adam Kasper EVP, Managing Director

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iProspect, a leading global digital performance agency, announced today the appointment of Adam Kasper as Executive Vice President, Managing Director. Effective immediately, Adam will report directly to Jeremy Cornfeldt, President, iProspect US.

Duncan Channon hires John Kovacevich as Executive Creative Director

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San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West, today announced the hire of John Kovacevich as executive creative director. The addition of Kovacevich as ECD expands Duncan Channon’s creative team in response to agency growth.

Laughlin Constable Names Lisa Bennett as New Chief Creative Officer

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Laughlin Constable (LC), a Top 25 independent agency, announced today that it has hired Lisa Bennett as its Chief Creative Officer. Bennett arrives at LC from newly independent TM Advertising in Dallas where she has spent the past three years as Chief Creative Officer. Prior to joining TM, she was North American Creative Lead for DDB Worldwide and Chief Creative Officer of DDB San Francisco.

Inside the Campaign: “Tree-Roll” – Don’t skip this pre-roll ad and Busch will plant a tree

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Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.

Medium’s We Are Next Profiles Deidry Gomez, Planning Intern at VML

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“We Are Next,” an open resource for the next generation of advertising, recently featured VML intern, Deidry Gomez. Deidry, a member of the MAIP 2018 class, was interviewed as part of the Intern Fieldnotes series, which highlights summer interns at agencies all over the country. 

Jonathan Cooper Joins Pavone Marketing Group As Communication Director

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Pavone Marketing Group, an integrated marketing and communications group with agencies specializing in food & beverage marketing, senior & retirement living, and marketing research & innovation, has named Jonathan Cooper to lead communication strategies.

WPP Creates New Brand Experience Agency VMLY&R

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WPP today announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.

McKinney Launches #ChangeTheForecast At Advertising Week To Raise Awareness And Pressure Lawmakers To Stop Gun Violence In Our Schools

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McKinney, in support of the Gun Safety Alliance, looks to raise awareness and seek in-kind donations from the advertising community in the belief that some forecasts can be changed

BikeNWA Names Walrus AOR, Charged With Branding the Oz Trails

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BikeNWA, the leading advocate for biking in Northwest Arkansas dedicated to encouraging cycling for recreation and/or transportation to help foster an active and healthy lifestyle for the community, has named independent creative and media agency, Walrus. Under the partnership, Walrus will handle all strategy, creative and media duties for BikeNWA.

Mortenson Kim Acquires Raidious To Redefine The Modern Marketing Agency

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Marketing services firm Mortenson Kim has acquired Indianapolis-based Raidious – creating one of the largest agencies in Indiana, with capitalized billings projected to exceed $40 million annually. The new organization, working under the name Mortenson Kim + Raidious, combines Mortenson Kim, an integrated marketing communications agency, with Raidious, a marketing firm focused on delivering content-based marketing solutions and customer experiences.

Deutsch’s Los Angeles Office Elevates Kelsey Hodgkin As Head of Strategy

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Deutsch today announced it has elevated Kelsey Hodgkin as Head of Strategy to head strategic planning for all Los Angeles clients.

Inside the Campaign: Deutsch’s DraftKings and “Barkley Knows Bets”

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DraftKings is bringing back last year’s iconic character, Dr. AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The cure? DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Together, Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook. Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.

PrecisionLender Selects Allen & Gerritsen as PR AOR to Create New Category in Commercial Banking Technology

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Allen & Gerritsen (A&G) announced it has been named public relations agency of record for PrecisionLender, the world’s leading provider of applied banking insights to commercial banks, after a formal review.

Millennium Agency Welcomes Sean Morse-Barry, Content/Video Producer and Alyssa McQueen, Strategic Account Director

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Millennium Agency, a digital creative, content/social and PR firm, is pleased to announce that Sean Morse-Barry, Content/Social Manager and Alyssa McQueen, Strategic Accounts Director have joined the firm.

Metrics Marketing Challenges African-Americans to Register to Vote with #YourChoiceIsYourVoice Campaign

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Metrics Marketing, a creative marketing consultancy, released a non-partisan, voter awareness campaign to encourage Black Georgians, to both register to vote by the deadline of October 6th and cast a ballot in their upcoming local elections.

Mortenson Kim Announces Promotion, Bob Bourgeois Named Executive Vice President / Chief Client Officer

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Chris Mortenson, CEO of Mortenson Kim (MK), today announced a leadership change at the full-service marketing communication firm. Bob Bourgeois has been promoted to Executive Vice President, Chief Client Officer. MK, an award-winning agency with a client focus in CPG, health care, and entertainment industries, provides services from its Indianapolis and Milwaukee offices. Bourgeois will maintain and grow client relationships, promote the agency, support business development, and provide clients with strategic marketing expertise, among other key duties.

R/GA Austin Names Jason Ambrose Executive Creative Director

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R/GA, the company that creates transformation at speed, today announced Jason Ambrose has been named executive creative director of the Austin office. As the head creative, Ambrose will partner with R/GA Austin’s SVP, Managing Director Candice Hahn and Executive Technology Director Katrina Bekessy to inspire and integrate multi-disciplinary teams of technologists, narrative storytellers and designers to develop solutions that help brands live up to their highest calling and develop transformative ideas that disrupt culture.

Miami Ad School Opens A School In Punta Cana, D.R.

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Miami Ad School continues to expand its footprint, this time near another beautiful Caribbean beach in Punta Cana, Dominican Republic. The mission: make Miami Ad School Punta Cana the epicenter of creativity and innovation for Central America and the Caribbean.