News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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We Need to Uproot Racism From the Top. It’s the Right Thing to Do

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As the leader of David&Goliath, it begins with me. I have started an unlearning and learning process. Read the article on Adweek

Iroquois Healthcare Association Caring Gene® campaign wins three Healthcare Advertising Awards

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

Creative Digital Agency New eBook: New Advertising Formats for H2 of 2020

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A guide to the most innovative advertising options to emerge amidst the strangest year in human history   San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across […]

“Working From Work” – quench

4A's Member

Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters.   According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]

Vladimir Jones establishes Jim and Nechie Hall Scholarship to Denver Ad School

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Logo design by Andrew Brown, current DAD student.   Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition […]

Becoming a Brave Brand

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Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

Rebuild Group Adds Former “Pure Michigan” Creative Lead

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  MARK CANAVAN JOINS FIRM AFTER RENOWNED “BIG AGENCY” CAREER   DETROIT (June 10, 2020) – Rebuild Group, a digitally born creative agency headquartered in Detroit’s Milwaukee Junction neighborhood, adds a creative coup with the hire of Mark Canavan as Executive Creative Director as of May 1st. Canavan comes to Rebuild Group after a 30-year […]

New quench Commercial For STARKISTⓇ Features CHARLIEⓇ THE TUNA Thanking Frontline Workers and Urging Support For Feed the Children

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PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

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GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

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MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Programmatic Ad Spend in the Age of COVID-19

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Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

Creative Digital Agency New Report Helps Brands and Businesses Market Reopening Plans

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Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening   SAN RAMON, Calif. (May 21, 2020)– As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency […]

R/GA Rolls Out Merch Aid in Austin with 12 Limited Edition Collabs

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  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

Jeffrey Day Joins St. John & Partners as Director of Marketing Analytics

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St. John & Partners (SJ&P) has hired Jeffrey Day as Director of Marketing Analytics, agency President and COO Jeff McCurry announced today.   In this new position, he will work with all agency clients, which include Ruby Tuesday, Daytona International Speedway and Florida Prepaid College Savings Plans.   Day will work alongside account and media […]

Mower’s “Doing More with Less” Webinar Series

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Next up on Mower’s Webinar Series: Supercharging Paid Social Media NEW YORK – May 21, 2020 Webinar #2:  Supercharging Paid Social Media   When: Wed, May 27th at 1pm Join Matt Babiarz, Senior Digital Strategist, and Kristalyn Mumaw, Paid Search & Paid Social Strategist, for insight on: New types of advertising for social media Missed advertising […]

Charlotte Pipe & Foundry Organizes #ThankAPlumber #ThankEssentialWorkers Campaign

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Charlotte Pipe & Foundry, the nation’s leading manufacturer of cast iron and plastic pipe and fittings, has initiated a gratitude campaign thanking essential workers for their commitment during the COVID-19 pandemic.   The series of videos and print ads recognize essential workers, particularly those in the plumbing industry, for the important work they do to […]