With the U.S. national soccer team absent from this year’s world championships, Volkswagen of America wants to help American soccer fans find a new, temporary home for their passion.
In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Anheuser-Busch.
Jeff Geheb has been promoted to the newly created role of chief experience officer. With the move, Geheb broadens his remit, extending into design thinking, computer-human interaction, experience design and user experience. He will be the visionary behind VML’s entire global platforms and experiences practice.
HMH, a local marketing communications agency with offices in Charlotte, N.C., and Portland, Ore., received a Silver National ADDY in the 2018 National ADDY Awards competition from the American Advertising Federation. HMH was selected from more than 34,000 entries nationally and won locally and regionally before advancing to the national competition.
Brownstein Group (BG), the longest-running independent marketing communications agency in Philadelphia, announced today that it has been selected by GIANT Food Stores as its advertising agency of record. GIANT, which operates more than 170 neighborhood stores under the GIANT and MARTIN’S brands, chose Brownstein Group following a competitive search for an agency who had the right mixture of strategic knowledge, creative vision and team chemistry to help them navigate the rapidly-evolving grocery landscape.
gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor.
Janet Northen, EVP, Director of Agency Communications at McKinney shares tips to summer interns helping them figure out what their internship can do for them. This summer, the agency will celebrate 20 years of “Mterns,” including the third recipient of the Joni Madison Diversity Scholarship, McKinney’s 10th MAIP intern, and first-ever army veteran Mtern.
Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and brand identity.
BARKER examines luxury car sales and the Millennial luxury car buyer.
SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.
AAF Silver Medal Award Winner: Donna Forbes, General Manager, HMH Agency
The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month.
Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign designed to celebrate movies and reignite connections among people who share a love of entertainment. The multimedia campaign debuts May 23, just in time for the summer movie season, with a national TV spot featuring actress Anna Faris, directed by blockbuster filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, Cinema, Radio, Digital, and OOH.
R/GA, the company connected by design, today announced that its Chicago office recently brought on six people with experience in visual design, finance, technology, campaigns, media, and production. These team members help make up the now 75-person office and will support R/GA Chicago’s growing product and services, and campaign production needs to help client partners like PepsiCo, Constellation Brands, The Cosmopolitan of Las Vegas and Chicago Beyond, among others focus on innovative transformation to solve for complex business challenges.
Deutsch today announced the addition of former Huge Managing Director of UX Todd Lefelt to head up the agency’s user experience design department. Lefelt will work across the agency’s roster of clients, overseeing all user design out of the Los Angeles office. He will report directly into Deutsch’s North American Chief Creative Officer, Pete Favat.
Cronin, a digitally driven marketing agency in Connecticut, took home the top honor last night at the Ad Club CT Awards winning “Best of Show” for its social media campaign for Amica Mutual Insurance. Cronin also captured the “Gold Pen” recognizing the best copywriting of the year for its “Cricket” video which was part of the Amica social campaign and earned an additional 16 awards for work for a variety of other clients.
VML Announces Senior-level Client Engagement Promotions and Hires
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.