News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Submit a Press Release Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

4A's Member

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak

4A's Member

by Jeff Larson , Op-Ed Contributor, March 24, 2020 Original article linked here As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home — and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or […]

These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis

4A's Member

Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and leading figures including Martin Sorrell and Jo Ann Ross share their insights As the global health crisis continues to wreak havoc on businesses of all kinds, large and small, industry leaders are battling to adjust to a vastly changed marketplace. There’s no question that the challenges they’re facing […]

R/GA London Appoints Rebecca Bezzina as its New Managing Director

4A's Member

London, March 19th, 2020 — R/GA is pleased to announce that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, Managing Director for its London office. An industry pioneer in transformative work for clients and company growth, Rebecca joins R/GA London as SVP MD after 5 successful years at R/GA Australia, where […]

“Let’s make the most of our challenger spirit”: David&Goliath’s David Angelo in Muse by Clio

Avatar

“We are a creative industry,” David Angelo, founder and CEO of 4A’s member agency David&Goliath, Santa Monica, Calif., writes in a call to arms in Muse by Clio. “We are the ones with the tools to inspire change. True change with sustainable and tangible impact. This crisis has put before us an opportunity for immense growth, one that […]

Listen to Carat’s “The Human Element” podcast with 4A’s Marla Kaplowitz

Avatar

The newest episode of the podcast “The Human Element,” created and published by 4A’s member Carat, features 4A’s President & CEO Marla Kaplowitz. As Part 2 of a miniseries called “The Virus,” Kaplowitz and Carat CMO Rob Schwartz discuss agency life in the grip of a global health and economic crisis. The half-hour episode is available on iHeartRadio, iTunes, Soundcloud, […]

Kantar releases COVID-19 checklist for brands

Avatar

New guidelines for brands to manage an unusual, disruptive, and rapidly evolving crisis were published by J Walker Smith, Chief Knowledge Officer, North America, at Kantar’s COVID-19 checklist for brands. “Plan for now for the recovery,” the guidelines advise. “Start looking ahead because the recovery will arrive as abruptly as this disruption.” Find Kantar’s brand […]

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

Making agency work-from-home as productive as possible

Avatar

A Guide on How to Make the Most of Working From Home During Coronavirus Outbreaks Mary Emily O’Hara, Adweek “The major advertising holding companies have issued travel restrictions and remote work policies. At least two—Denstu and Omnicom—closed some offices after employees either contracted the coronavirus or showed initial symptoms. Those kinds of safety measures are trickling down to […]

WHO asks WPP to launch #SafeHandsChallenge campaign

Avatar

The U.N. World Health Organization has asked WPP to launch a user-generated social campaign, open to any agencies, to shift behavior to curb COVID-19 through a consistent handwashing message, called #SafeHandsChallenge. The campaign will feature prominent artists, athletes, and influencers sharing how they spend 40 seconds while washing their hands (or 20 seconds using hand sanitizer), such […]

Austin Williams Campaign for Molloy College Dominates at 35th Annual Educational Advertising Awards

4A's Member

“Live Your Story” campaign grabs 16 awards, including eight gold statues, for marketing brilliance    Hauppauge, NY (March 16, 2020) – Leading advertising, branding and digital marketing agency Austin Williams announced today its “Live Your Story” campaign for Molloy College in Rockville Centre, NY, won 16 awards at the 35th Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report. […]

Austin Williams Hires Three Across Agency

4A's Member

Hauppauge, NY (March 13, 2020) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired three new team members to complement its work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Nick Gaffney of West Islip, as Senior Paid Search Strategist. He was previously Campaign Coordinator at Fat […]

COVID-19: Impact on CPG and Retail

4A's Member

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

‘Disruptive Ads’: Top Apps Delisted

4A's Member

Pixalate uncovered 564 apps that have characteristics that appear to be consistent with apps removed from the Google Play Store due to “disruptive ads”. Read about the most popular apps and biggest developers that were delisted.

Cactus Adds Agency Veteran Jeff Graham as President and CMO

4A's Member

Cactus created a new senior-level position and appointed industry-leader Jeff Graham as president and chief marketing officer. Graham will start with Cactus on March 30, 2020.   In this new position, Graham will oversee day-to-day operations and direct business development. Cactus CEO and founder Joe Conrad and the leadership team set aggressive goals for 2020 […]

Kyle Curtis Returns to R&R Partners as President of Salt Lake City Office

4A's Member

R&R Partners announced today that Kyle Curtis has rejoined as president of the Salt Lake City office.   A former board member and president of Utah’s chapter of the American Advertising Federation, Curtis has also won many of the ad industry’s most prestigious awards, including the One Show, Communication Arts, Effies, National ADDY Award, PRSA […]

App-ads.txt and Ads.txt Trends 2019

4A's Member

Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives.