The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

Spots for The Partnership For New York City Stress Need To “Fight The Spread”   NEW YORK (April 1, 2020) – The Partnership for New York City, a non-profit organization representing the city’s civic, government, business and labor leaders, has produced two public service announcements – with the help of New York State Governor Andrew […]

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

by Jeff Larson , Op-Ed Contributor, March 24, 2020 Original article linked here As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home — and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or […]

Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and leading figures including Martin Sorrell and Jo Ann Ross share their insights As the global health crisis continues to wreak havoc on businesses of all kinds, large and small, industry leaders are battling to adjust to a vastly changed marketplace. There’s no question that the challenges they’re facing […]

London, March 19th, 2020 — R/GA is pleased to announce that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, Managing Director for its London office. An industry pioneer in transformative work for clients and company growth, Rebecca joins R/GA London as SVP MD after 5 successful years at R/GA Australia, where […]

“We are a creative industry,” David Angelo, founder and CEO of 4A’s member agency David&Goliath, Santa Monica, Calif., writes in a call to arms in Muse by Clio. “We are the ones with the tools to inspire change. True change with sustainable and tangible impact. This crisis has put before us an opportunity for immense growth, one that […]

The newest episode of the podcast “The Human Element,” created and published by 4A’s member Carat, features 4A’s President & CEO Marla Kaplowitz. As Part 2 of a miniseries called “The Virus,” Kaplowitz and Carat CMO Rob Schwartz discuss agency life in the grip of a global health and economic crisis. The half-hour episode is available on iHeartRadio, iTunes, Soundcloud, […]

New guidelines for brands to manage an unusual, disruptive, and rapidly evolving crisis were published by J Walker Smith, Chief Knowledge Officer, North America, at Kantar’s COVID-19 checklist for brands. “Plan for now for the recovery,” the guidelines advise. “Start looking ahead because the recovery will arrive as abruptly as this disruption.” Find Kantar’s brand […]

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

A Guide on How to Make the Most of Working From Home During Coronavirus Outbreaks Mary Emily O’Hara, Adweek “The major advertising holding companies have issued travel restrictions and remote work policies. At least two—Denstu and Omnicom—closed some offices after employees either contracted the coronavirus or showed initial symptoms. Those kinds of safety measures are trickling down to […]

The U.N. World Health Organization has asked WPP to launch a user-generated social campaign, open to any agencies, to shift behavior to curb COVID-19 through a consistent handwashing message, called #SafeHandsChallenge. The campaign will feature prominent artists, athletes, and influencers sharing how they spend 40 seconds while washing their hands (or 20 seconds using hand sanitizer), such […]

“Live Your Story” campaign grabs 16 awards, including eight gold statues, for marketing brilliance    Hauppauge, NY (March 16, 2020) – Leading advertising, branding and digital marketing agency Austin Williams announced today its “Live Your Story” campaign for Molloy College in Rockville Centre, NY, won 16 awards at the 35th Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report. […]

Hauppauge, NY (March 13, 2020) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired three new team members to complement its work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Nick Gaffney of West Islip, as Senior Paid Search Strategist. He was previously Campaign Coordinator at Fat […]

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Pixalate uncovered 564 apps that have characteristics that appear to be consistent with apps removed from the Google Play Store due to “disruptive ads”. Read about the most popular apps and biggest developers that were delisted.

Cactus created a new senior-level position and appointed industry-leader Jeff Graham as president and chief marketing officer. Graham will start with Cactus on March 30, 2020.   In this new position, Graham will oversee day-to-day operations and direct business development. Cactus CEO and founder Joe Conrad and the leadership team set aggressive goals for 2020 […]