September 14, 2020  – As Covid-19 impacts ripple across the Out of Home industry,  Outdoor advertising has seen their “Recession-Proof”  media assets devastated by recent stay at home orders. The national client is trending towards hyper local planning, and the local advertisers need a way to buy multiple media types from one source. Recognizing the […]

Read the original insight article from Yes& here   Fourteen Yes&ers attended this year’s 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?   You should know your client so well that you never have to “start” […]

Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]

Insightful documentary uncovering the burgeoning world of collegiate esports will premiere at PAX Online Sept. 17 HARRISBURG, Pa. (SEPTEMBER 15, 2020): Pavone, a wholly-owned subsidiary of Pavone Marketing Group, has helped produce a new documentary for client Harrisburg University of Science and Technology that reveals how this private STEM-focused university of 6,500 students has become a […]

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

https://adage.com/article/agency-news/exclusive-rgas-barry-wacksman-saneel-radia-and-mike-rigby-plan-start-their-own-venture/2279886 Three R/GA execs are leaving the IPG agency to start a new shop. Vice Chairman and Global Chief Strategy Officer Barry Wacksman, Global Chief Innovation Officer Saneel Radia and New York VP Executive Creative Director Mike Rigby are striking out on their own, writes Ad Age’s Lindsey Rittenhouse. “People close to the matter say the […]

The Rapidly Expanding, Direct-To-Consumer Provider of Premium Seafood Prepares for Aggressive National Expansion Monterey, CA & Rochester, NY, Sept. 10, 2020 — Real Good Fish, a rapidly growing, subscription-based, direct-to-consumer (DTC) provider of premium, sustainable seafood, has hired Rochester, New York-based Partners + Napier as its first full-service marketing communications agency of record (AOR) following […]

Read the original MediaPost article here   Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their […]

New York (September 01, 2020) — VMLY&R has announced the promotion of Myron King as chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb.   In this new role, King will oversee the […]

Read the original article here   Reaching physicians has never been easy, but with COVID related quarantines and many offices just beginning to reopen or still closed it seems more challenging than ever. In fact, in a recent a survey of 550 doctors conducted in late May and early June, 52 percent of respondents said […]

McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage […]

  The modern specialty cheese case can be an intimidating place, filled with myths of ancient cheese caves, fancy flavor descriptions, new-age bovine diets… the list goes on. In its latest major brand effort for Cello, Schuman Cheese is serving up a different message: delicious cheese isn’t hard to find, if you know what to […]

Agency donates concept, creative and PR to campaign designed to bring people back to Onondaga County’s shops, museums, restaurants and other local businesses   Syracuse, N.Y.—September 2, 2020— The Syracuse office of Mower, one of the nation’s largest independent marketing, advertising and public relations agencies, has donated its creative talents to spread the message that the region’s […]

Download the ebook   For the first time, data privacy is seen as a competitive differentiator. San Ramon, Calif. (September 1, 2020)–New trends in data privacy are impacting brands’ ability to reach their audience. From the TikTok ban, enforcement of the California Consumer Protection Act (CCPA), and the upcoming Apple iOS 14 update requiring consumer […]

August 20, 2020 – As COVID-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable […]

For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

Agency will work with online education pioneer to share brand story.   SANDY HOOK, CT, August 11, 2020 – At a time when online learning is becoming increasingly prevalent, University of Phoenix, a pioneer in delivering online higher education, has awarded its national broadcast advertising account to independent media agency Mediassociates Mediassociates will guide the […]

Original article by ALX Creatives ALX Creatives teams up with Rahal Biosciences to launch ARMRA Online PR News – 05-August-2020 – New York, NY – ALX Creatives, Inc. (the “Company”) a full-service, strategically driven agency fueled by opportunity, creativity, community, and coffee, is pleased to announce it has successfully launched Rahal Bioscience’s ARMRA brand, website, digital […]