Industry News

At Cannes Lions International Festival of Creativity, Meta introduced the next era of generative AI solutions for advertisers and agencies to improve ad campaign performances and drive business growth.

FCB has appointed Emma Armstrong as global transformation officer, a newly-created role that expands her leadership beyond FCB New York to the global network.

Trozzolo Communications Group continues to expand its national reach with the acquisition of Punch PR in Milwaukee, Wisconsin. The deal between the two agencies officially closed on June 1.

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing.

Yes&, the premier, independent, fully integrated creative agency based in greater Washington, DC, with remote staff in 32 states and three countries, today announced its acquisition of Atlanta-based creative agency Hothouse. This move marks the latest milestone in Yes&’s strategic expansion and national growth strategy.

Brandon, the flagship, integrated, full-service marketing agency of TBA Worldwide, today announced the promotion of Austin Scott to chief creative officer from his previous role as creative director.

It has been slightly more than 120 days since President Trump assumed office in the U.S., yet the market volatility suggests a period nearing the conclusion of a typical presidential term.

Hart, a full-service marketing agency with offices in Toledo and Columbus, Ohio, and Detroit and Washington, D.C., has announced the appointment of Amanda Marko as managing director of its D.C. office.

WPP is promoting its AI investments in a business-to-business (B2B) ad campaign, launched Wednesday. “Transforming How We Create,” developed by WPP agencies, aims to position the holding company as an artificial intelligence firm built on WPP Open, the agency’s AI-powered marketing platform.

Consumer Cellular has launched a new national campaign starring Ted Danson and golf legend Fred Couples, aimed at helping Americans 50+ save on their wireless bills.

​BarkleyOKRP has been named agency of record (AOR) for Inspire Medical Systems, Inc. (Inspire), the leading medical technology provider of innovative obstructive sleep apnea (OSA) treatment, following a formal review process managed by consultancy Pile.

EVERSANA, a leading provider of commercial services to the life sciences industry, today announced new appointments to the company’s global agency network, EVERSANA INTOUCH, to meet growing client needs.