News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

4A's Member

Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]

Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans

4A's Member

To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast NEW YORK, FEBRUARY 6th 2019: As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only […]

Huge Promotes Mansuri, Hires Allport and Rafford

4A's Member

Huge, the global experience agency (NYSE: IPG), today announced it has elevated Arif Mansuri to Managing Director of Business Strategy, hired Christie Allport as Vice President of Global Communications and hired Jennifer Rafford as Group Vice President of Talent. These industry-leading appointments signal the agency’s commitment to furthering its ability to deliver transformative experiences at […]

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

4A's Member

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

Deutsch NY Elevates Daniel Murphy to EVP, Director of Digital

4A's Member

January 15, 2019 – Deutsch New York has announced the promotion of Daniel Murphy to EVP, director of digital. Promoted from SVP, director of digital production, Murphy joined Deutsch from Google Creative Lab in 2017 and is involved in new business initiatives, and responsible for securing multiple thought leadership projects for existing clients. Murphy will […]

R/GA Grows New York Strategy Team with Three Key Hires

4A's Member

R/GA recently added three strategy leaders in New York. Felicia Zhang joins as Executive Strategy Director. Most recently she was VP, Strategy at 360i, leading the OREO, MINI and Nestle businesses. Previously, she was at Nike, focusing on consumer knowledge and membership for Nike Women, and a strategy director at AKQA before that. In her […]

Dentsu Aegis Network Appoints Brian Monahan as Global Client President, Intel and Head of U.S. Ventures

4A's Member

NEW YORK – January 17, 2019 – Dentsu Aegis Network has appointed Brian Monahan Global Client President, Team Intel and Head of U.S. Ventures. In his new role, Monahan will lead the recently won global media relationship with Intel while identifying innovative partners who can further the people-based marketing agenda of Intel and other Dentsu […]

Obituary: Lester Wunderman Passes Away at 98

4A's Member

A statement from the agency Wunderman: Lester Wunderman Passes Away at 98 “Father of Direct Marketing” Created a Trillion-Dollar Industry New York, January 11, 2019—Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away on January 9, 2019 in New York of natural causes. He was 98 […]

Obituary: Jerry Gibbons, San Francisco Advertising Exec

4A's Member

Jerry Gibbons, who entered San Francisco’s advertising world as a  mailroom boy, rose to head several of the city’s most powerful ad agencies and led the western US office of the American Association of Advertising  Agencies, died of heart failure Jan. 7 at age 82. The polar opposite of the slick, silver tongued adman, Mr. […]

Health and Tech Trends That Will Shape Pharma Marketing in 2019

4A's Member

InTouch Solutions outlines seven trends that will impact pharma marketing this year. 

Ignited Awarded Five Year BPA to Provide Integrated Marketing Services to TSA

4A's Member

EL SEGUNDO, CA – Ignited, a modern marketing consultancy, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide integrated marketing services to the Transportation Security Administration (TSA) in support of TSA Pre✓® expedited screening program. TSA Pre✓® is an expedited screening program that enables trusted travelers to enjoy a smart and efficient screening […]

10 Trends for 2019

4A's Member

Carat outlines ten trends for 2019 and what they mean for brands.

Deutsch Selected as Agency for Groundbreaking Medical Technology

4A's Member

Agency Partners with Valeritas to Drive Awareness and Adoption of V-Go, an Innovative Insulin Delivery Device for Patients with Diabetes   NEW YORK, Dec. 10, 2018—Deutsch announced in partnership with Valeritas Holdings, Inc. (NASDAQ: VLRX), a medical technology company, that it has been named their patient partner agency for their V-Go® Wearable Insulin Delivery device, […]

Ignited Produces Fan Event, Mabinogi Campfire, for Nexon America

4A's Member

Los Angeles, CA – On Dec. 01, Ignited produced a fan event, Mabinogi Campfire, for Nexon America, the first live event in 10-years for Mabinogi, the world’s most expressive MMORPG that allows players to create a unique character and live their fantasy life. Mabinogi Campfire was an invitation-only fan event that was held at Lightspace […]

Deutsch Hires Former R/GA Director of Content Diego de la Maza as EVP, Head of Production

4A's Member

Emmy-Winning Film Producer to Lead LA’s Production Department Los Angeles, Calif. – December 6, 2018 – Deutsch today announced it has hired Emmy-winning film producer Diego de la Maza as EVP, Head of Production at its Los Angeles office. De la Maza will lead the broadcast, film, content, experiential and print production teams. He will […]

9th Wonder Adds Partner, Global Planning Lead

4A's Member

Jim “Wegs” Wegerbauer joins 9thWonder as partner, global planning lead. Wegs joins 9thWonder from GSD&M, where he was vice president/group strategy director. Prior to that, he was chief idea officer at Dieste, brand management director at The Richards Group, vice president/planning and business development at TM Advertising, and director of creativity and planning for the […]