News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Dentsu Aegis Global Ad Spend Forecasts – January 2020 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.

Vladimir Jones adds new talent for digital and data leadership, and other core disciplines

4A's Member

Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office.   Jön White, now the independent advertising agency’s director of digital and data, will […]

R/GA Promotes Neda Whitney to Lead Global Verizon Account and Hires Fielding Jamieson to Helm Strategy R/GA Ventures Global Sports Ventures Studio

4A's Member

R/GA is pleased to announce that Neda Whitney has been promoted to VP, managing director of client services and Fielding Jamieson has joined R/GA Ventures as strategy director for the Global Sports Ventures Studio. Neda brings over 20 years of client leadership experience to the position. She will closely partner with senior clients to lead […]

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

McCain Food Service Awards Account to Smith Brothers Agency

4A's Member

PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]

Pavone Marketing Group Names Ronaldo Jardim as Chief Creative Officer

4A's Member

Jardim will oversee all creative and digital storytelling for PMG agencies quench, Pavone and Varsity HARRISBURG, PA (DECEMBER 29, 2019): Pavone Marketing Group (PMG) announced today that Ronaldo Jardim has been named its new Chief Creative Officer. Jardim, who has won numerous awards for creating successful digital and integrated experiences for some of the world’s […]

Global Intelligence: Data & Insights for the New Age of Communication Q4 2019 |

Research Services

Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and by medium. It also includes a special focus on the Canadian market.

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

GroupM Updates Worldwide Advertising Forecast |

4A's Member

GroupM has released its latest forecast of global ad spend across more than 60 territories

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.

Zenith Advertising Expenditure Forecasts-December 2019 |

Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.

Trends That Will Shape Pharma Marketing in 2020

4A's Member

InTouch Solutions outlines seven trends that will impact pharma marketing this year. 

Programmatic Ad Spend to Exceed $100 Billion for the First Time in 2019 |

Research Services

Zenith provides forecasts for global programmatic ad spend and predicts top challenges programmatic faces in the new year.

SMM Advertising’s Bill Blaney Awarded as a King of New York in Marketing

4A's Member

Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace.   The event was held at Leonard’s Palazzo in […]

Lowes Foods Awards Creative and Media AOR Duties to Walrus

4A's Member

NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.   The decision to bring on a new agency comes as Lowes Foods is looking to […]

Little Caesars®️ Selects McKinney As Agency Of Record

4A's Member

Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]