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Partner Member Twitter announces improvements to performance-driven advertising

4A's Partnerships

Partner Member Twitter announced this month several updates to performance-driven advertising on their platform, including the release of the improved Carousel ads. Carousel ads are designed to help drive better performance by providing a more immersive and interactive experience for consumers to engage with, as well as enable future opportunities within the Mobile App and […]

Be Ready for 5 Shifts in Shopping Behavior this Holiday Season

4A's Partnerships

Think with Google outlines five trends retailers need to be prepare for during the 2020 holiday shopping season.

The New World: Marketing to Audience in the Intersection of Life and Work

4A's Member

In LinkedIn’s next Open Session on Wednesday, October 7 at 2PM, discover how to capitalize on the value of audiences on LinkedIn—the intersection of work and life—by reshaping your perceptions of how LinkedIn can be a growth engine for your brand.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

4A's Member

Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

Axios’ Sara Fischer On The Opportunities For Marketers In Convergent TV

4A's Member

Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

LinkedIn Marketing Solutions Product Roadmap

4A's Member

Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]

Understanding Contextual Relevance and Efficiency

4A's Member

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

Are Your Inclusive Efforts Excluding the Transgender and Gender Nonconforming Community?

4A's Partnerships

David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions. 

How We Accidentally Made the Inc. 5000 List 5 Years in a Row

4A's Member

For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

Your Guide to Pages and Organic Presence on LinkedIn

4A's Member

Join LinkedIn for a webinar on Thursday, July 30 at 3:00pm EDT to learn the nuances of running a successful page on LinkedIn and how to maximize your organic presence.

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

4A's Member

Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.