News & Views | 4A's Partners

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We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

Creativity is More Than Just an Ad Campaign: Big Lessons from Small Business

Third Party Content

Think with Google provides tips to enhance creativity when operating on a
small budget.

Three Mindset Shifts CPG Marketers Should Adopt to Win Today’s Shoppers

Research Services

Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.

Four Steps to Finding a True Human Insight About Your Audience

Third Party Content

Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.

Make Once-a-Year Moments Even More Memorable

Third Party Content

Facebook IQ explores insights around annual events, like holidays, birthdays, and changing of the seasons.

How People in Latin America Divide Their Attention While Watching TV

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

Holiday Shoppers Are Begging Brands for Help. Are You Listening?

Third Party Content

Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.

Beyond the traditional marketing funnel — a new formula for growth

Third Party Content

Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.

Measuring Multi-screening Around the World

Third Party Content

Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.

What People Did for Summer Vacation — and How They Used Search to Do it

Third Party Content

Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Extreme Reach Unveils Video Benchmarks Report for Q2 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.