Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.
If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.
Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.
Think with Google provides tips to enhance creativity when operating on a small budget.
Facebook IQ conducted a survey across nine countries to understand what motivates and inspires millennials to travel, and how their travel decisions are influenced online. Click here to read more and discover how marketers can better tap into this generation.
Twitter explores the growing importance of Canadians’ desire to be informed and their increase of seeking online information. A recent survey has revealed that Canadians have a degree of FONK (Fear of Not Knowing).
Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.
Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.
Facebook IQ explores insights around annual events, like holidays, birthdays, and changing of the seasons.
In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.