News & Views | 4A's Partners

We partner with industry leaders to bring their thought leadership to our members.

We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

What Travel Marketers Should Know About People Searching for Experiences

Third Party Content

Think with Google partnered with Greenberg Inc. to better understand the tours and activities traveler in the U.S., U.K., France, and Germany. Find out how travelers search for experiences, differences between planners vs. in-destination bookers, and the growth of travelers searching for activities near home.

5 Ways to Level Up Your Media Strategy for Global Sporting Events

Third Party Content

The 2020 Summer Multisport Games are one of the most popular sporting events around the globe. Facebook IQ provides five tips to help brands tap into this massive audience.

Bending the Curve: TV + Digital Video

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

Why Mobile Gaming Is the Future of Leisure Time

Third Party Content

Think with Google explores the current state of today’s gamers in this global report.

When It Comes to Video Ad Creative, How Much Should You Customize?

Third Party Content

Think with Google shares their findings on how video ad customization drives brand impact.

The 5 Minute Guide to Mastering Audiences on Twitter

Third Party Content

In this blog post on Twitter, Brandwatch Audiences shares how to tweet effectively with this guide focusing on your fans, your target audience, and the unknown.

Prepare for the Unexpected: A Guide to Testing and Learning with Incrementality Measurement

Third Party Content

Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Data-Driven Merchandising: Moving From an Art to a Science to Reach Today’s Shopper

Third Party Content

Think with Google gives advice to retailers on how to leverage constantly evolving shopping behavior. In this paper, you will learn strategies revolving around the use of data, seasonal approaches, local insights, and inventory control.

5 Principles of Effective Mobile Landing Pages for Travel Marketers

Third Party Content

Think with Google outlines five principles to create effective travel landing pages for mobile.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.