News & Views | 4A's Partners

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How People in Latin America Divide Their Attention While Watching TV

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

Holiday Shoppers Are Begging Brands for Help. Are You Listening?

Third Party Content

Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.

Beyond the traditional marketing funnel — a new formula for growth

Third Party Content

Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.

What People Did for Summer Vacation — and How They Used Search to Do it

Third Party Content

Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Extreme Reach Unveils Video Benchmarks Report for Q2 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.

Why People Need to “Know Before They Go”

Third Party Content

Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

5 Ways You Can Use Surveys to Make Smarter Business Decisions

Third Party Content

Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Extreme Reach: Video Benchmarks Report for Q1 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Why Advertising and Marketing Agencies Should be Pitching AR and VR to their Clients

Third Party Content

Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.