News & Views | 4A's Partners

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We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

4A's Member

GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Personalizing Your Sponsored Messages & Conversations on LinkedIn

4A's Partnerships

Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.

SSAI in 2020: How MRC Accreditation Helps Combat IVT in OTT/CTV Advertising (Webinar)

4A's Member

Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV. 

Live LinkedIn Webinar: Campaign Tips to Keep Moving Forward

4A's Partnerships

  In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]

Monarch: An Apparent Connected TV/OTT Ad Fraud Scheme Stealing from Premium Brand and Political Ad Budgets

4A's Member

Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.

Alight Analytics Disrupts Marketing Analytics Industry with Suite of Next-Generation Solutions

4A's Partnerships

Combining the speed of self-service software with the flexibility and expertise of a custom consulting engagement, Alight’s solution approach provides a much-needed third option for marketers who want quick, yet relevant and actionable analytics. Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a […]

Email Marketing Trends for 2020

4A's Member

Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

4A's Member

Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

Travel Insights: How People Plan a Trip from Beginning to End |

Third Party Content

Think with Google shares what inspires people across the globe to travel, reasons why they booked a trip or why not, and how travelers continue their research following booking.