News & Views | 4A's Partners

We partner with industry leaders to bring their thought leadership to our members.

We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

2020 Topics and Trends Report |

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

20 Big Ideas That Will Change Your World in 2020

4A's Partnerships

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Refashion Your Thinking About Apparel Shopping |

Third Party Content

Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.

Five Ways to Improve Your Christmas Campaign Planning With Facebook and Instagram |

Third Party Content

This insights piece from Facebook IQ focuses on Christmas shopping in the UK and includes advice for marketers.

Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

Why a Multi-Platform Digital Marketing Strategy is a Must |

Third Party Content

In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.

What Travel Marketers Should Know About People Searching for Experiences |

Third Party Content

Think with Google partnered with Greenberg Inc. to better understand the tours and activities traveler in the U.S., U.K., France, and Germany. Find out how travelers search for experiences, differences between planners vs. in-destination bookers, and the growth of travelers searching for activities near home.

5 Ways to Level Up Your Media Strategy for Global Sporting Events |

Third Party Content

The 2020 Summer Multisport Games are one of the most popular sporting events around the globe. Facebook IQ provides five tips to help brands tap into this massive audience.

Bending the Curve: TV + Digital Video |

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

Why Mobile Gaming Is the Future of Leisure Time |

Third Party Content

Think with Google explores the current state of today’s gamers in this global report.

When It Comes to Video Ad Creative, How Much Should You Customize? |

Third Party Content

Think with Google shares their findings on how video ad customization drives brand impact.