News & Views | 4A's Partners

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We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

Why People Need to “Know Before They Go”

Third Party Content

Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

5 Ways You Can Use Surveys to Make Smarter Business Decisions

Third Party Content

Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Extreme Reach: Video Benchmarks Report for Q1 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Why Advertising and Marketing Agencies Should be Pitching AR and VR to their Clients

Third Party Content

Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

3 Insights That Will Help You Serve Today’s B2B Buyer

Research Services

Think with Google provides three insights marketers can use to better serve B2B buyers.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

Third Party Content

Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

The Most Powerful Platform is… TV

Third Party Content

With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

4 Principles for Creating Video Ads that Drive Conversions

Third Party Content

Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

How Integrated Data and Technology Helped 3 Companies Transform Their Marketing

Third Party Content

Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.