Think with Google provides tips to enhance creativity when operating on a
Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.
Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.
Facebook IQ explores insights around annual events, like holidays, birthdays, and changing of the seasons.
In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.
Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.
Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.
Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.
Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.
Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.
Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.