News & Views | 4A's Partners

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We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

LinkedIn Marketing Solutions Product Roadmap

4A's Member

Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]

Understanding Contextual Relevance and Efficiency

4A's Member

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

How We Accidentally Made the Inc. 5000 List 5 Years in a Row

4A's Member

For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

Your Guide to Pages and Organic Presence on LinkedIn

4A's Member

Join LinkedIn for a webinar on Thursday, July 30 at 3:00pm EDT to learn the nuances of running a successful page on LinkedIn and how to maximize your organic presence.

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

4A's Member

Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

4A's Member

GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Personalizing Your Sponsored Messages & Conversations on LinkedIn

4A's Partnerships

Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.

SSAI in 2020: How MRC Accreditation Helps Combat IVT in OTT/CTV Advertising (Webinar)

4A's Member

Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV. 

Live LinkedIn Webinar: Campaign Tips to Keep Moving Forward

4A's Partnerships

  In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]