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TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce

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When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of […]

The Conversation: Twitter Trends

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Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

4A's Partnerships

Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Ad Council Debuts Massive Vaccine Campaign to Quell Concerns and Answer Questions

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With a heavy focus on communities that have been disproportionately affected   Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety of the vaccines that are currently available, the Ad Council is debuting a massive campaign. The aim is to convince people to become inoculated against […]

Podcasting Today

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Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Spotify Announces Ad Network In Push To Monetize The Audio-Only Market

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At virtual event, audio giant reveals new podcasts and ad tools   Spotify announced a new advertising marketplace — the Spotify Audience Network —  that will allow brands to tap into the streaming giant’s audience of audio consumers. The company provided an update during its “Stream On” event today, it’s first such event since 2018. The Spotify Audience Network will […]

CTV App-Ads.txt Trends: Roku

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Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Evolve Your Impact: Why Diversity, Equity, and Inclusion Matter in Marketing

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Join LinkedIn on Friday, February 26th at 10am PT/1pm ET for a panel of pioneering marketers who are creating real change by bringing a purpose-driven mindset to their everyday work.

LinkedIn Marketing Solutions Product Direction

4A's Partnerships

LinkedIn Webinar Duration: 60 minutes Register here Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join this webinar where we’ll walk you through upcoming product features and how to use them to achieve your marketing goals on LinkedIn. During the hour, we’ll cover: A deeper look into our upcoming […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

4A's Member

Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

Pixalate’s Mobile Advertising: App Safety & Consumer Privacy Report (Q3 2020)

4A's Partnerships

Pixalate has released the Q3 2020 Mobile Ad Supply: App Safety Report, which examines consumer privacy and advertiser compliance risk factors across apps from the Google and Apple app stores. What’s inside the report: iOS & Android app growth trends App transparency and privacy policy trends Country of registration of apps for kids ‘Dangerous permission’ on apps […]

Brand Safety @Twitter

4A's Partnerships

Our purpose is to serve the public conversation Improving the health of the public conversation is a top priority for Twitter. Violence, harassment and other similar types of behavior discourage people from expressing themselves and create an unsafe environment, and this behavior has no place on Twitter. In addition to our work to combat this […]