News & Views | 4A's Partners

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4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

How Search Enables People to Create a Unique Path to Purchase

Third Party Content

Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.

Appeal to the Locals: 5 Steps to Reaching a Global Audience With Your App

Third Party Content

If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.

Marketing Wisdom from Around the World to Inspire You in 2019

Third Party Content

Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.

Creativity is More Than Just an Ad Campaign: Big Lessons from Small Business

Third Party Content

Think with Google provides tips to enhance creativity when operating on a small budget.

Connect with Millennial Travelers Before, During and After the Trip

Third Party Content

Facebook IQ conducted a survey across nine countries to understand what motivates and inspires millennials to travel, and how their travel decisions are influenced online. Click here to read more and discover how marketers can better tap into this generation.

The Rise of #FONK Has Canadians Looking to Brands for Info

Third Party Content

Twitter explores the growing importance of Canadians’ desire to be informed and their increase of seeking online information.  A recent survey has revealed that Canadians have a degree of FONK (Fear of Not Knowing).

Three Mindset Shifts CPG Marketers Should Adopt to Win Today’s Shoppers

Research Services

Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.

Four Steps to Finding a True Human Insight About Your Audience

Third Party Content

Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.

Make Once-a-Year Moments Even More Memorable

Third Party Content

Facebook IQ explores insights around annual events, like holidays, birthdays, and changing of the seasons.

How People in Latin America Divide Their Attention While Watching TV

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.