Miami, FL – January 26, 2015 – U.S. Hispanic Agency receives top industry honors for second consecutive year.
Alma has been named 2015 Multicultural Agency of the Year as part of Advertising Age‘s Agency A-List honors for the nation’s best advertising and marketing firms. For the second year in a row, the Miami-based shop takes the multicultural title by combining technology with a total market approach to multicultural targets.
“The Advertising Age A-List represents the industry’s most innovative and successful ad agencies, the shops that are moving the industry forward,” said Matt Quinn, executive editor of Advertising Age.
In 2014, Alma boosted its interactive profile with the help of The Social Media Lab (a proprietary tool that helps identify and analyze Hispanic conversations online). Overall, efforts generated an increase of 28 percent in digital revenue for the year.
“We aim to find the ideal balance between creativity and technology for our clients,” said Isaac Mizrahi, SVP Managing Director at Alma. “For the first time 100 percent of our existing clients activated at least one form of digital capability.”
Additionally, Alma’s TV work—including McDonald’s “First Customer” and State Farm’s “#Worryfree Celebrations”—was among the most recognized campaigns of the year. “Our original vision 20 years ago was to shatter stereotypes and elevate the image of Hispanics in the U.S.” says Luis Miguel Messianu, President and Chief Creative Officer at Alma. “We’re very lucky to have great clients that trust in our vision and give us the space to do what we love.”
While strengthening relationships with existing clients, the agency also renewed a General and Hispanic Market contract with Tobacco Free Florida and added new partnerships with Anheuser-Busch, Optimum Cable and Square, among others.
“The real soul of Alma is our people,” says Messianu. “We couldn’t do any of this without the talent and dedication our team puts forth day in and day out.” The Coconut Grove agency is comprised 120-plus employees representing 31 different nationalities—a fact that clearly contributes to its success in the multicultural market.
Founded in 1994, Alma today is the 7th largest Hispanic Agency based on Ad Age‘s Hispanic Fact Pack and the 2014 and 2015 Ad Age Agency A-List Multicultural Agency of the Year. In 2013, Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. Alma’s clients include McDonald’s, State Farm, Clorox, Quaker and Goodyear, among others.