APB Brand Safety Self-Assessment

In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment – a 50-question, self-paced exam covering the following topics:

  • Brand Safety vs. Suitability
  • Risk Tolerance
  • Contextual Risk
  • Fraud & Piracy
  • Third-Party Verification
  • News & Brand Safety/Suitability
  • Social Media
  • Ad Experience

It is our hope that the Brand-Safety Self-Assessment can be used to further the pursuit of brand safety and suitability and a safer, more transparent environment.