APB Brand Safety Self-Assessment
In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment – a 50-question, self-paced exam covering the following topics:
- Brand Safety vs. Suitability
- Risk Tolerance
- Contextual Risk
- Fraud & Piracy
- Third-Party Verification
- News & Brand Safety/Suitability
- Social Media
- Ad Experience
It is our hope that the Brand-Safety Self-Assessment can be used to further the pursuit of brand safety and suitability and a safer, more transparent environment.
TAKE THE ASSESSMENT HERE |