APB Brand Safety Self-Assessment

In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment – a 50-question, self-paced exam covering the following topics:

• Brand Safety vs. Suitability

• Risk Tolerance

• Contextual Risk

• Fraud & Piracy

• Third-Party Verification

• News & Brand Safety/Suitability

• Social Media

• Ad Experience

It is our hope that the Brand-Safety Self-Assessment can be used to further the pursuit of brand safety and suitability and a safer, more transparent environment.